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What is Performance Marketing
Aug 11 2024
Length: 2 mins
Podcast

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What is Performance Marketing

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Summary
Performance marketing is a type of digital marketing where advertisers pay for specific results, such as clicks, leads, or sales, rather than just for placing ads. It's focused on measurable outcomes, meaning businesses only spend money when they see a tangible action or result from their marketing efforts. This approach helps ensure that marketing budgets are spent efficiently, as costs are directly tied to achieving concrete goals.

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