Digital marketing is about using the internet and digital tools to promote products and services. It includes creating content for social media, making videos, optimizing websites for search engines, using AI for better SEO, working with influencers, sending automated emails, analyzing data to improve strategies, integrating shopping features on social platforms, and focusing on providing a great customer experience while highlighting brand values.

Digital marketing tools help you manage and enhance your online presence. SEMrush is great for analyzing your website’s SEO and tracking competitors. Canva lets you create eye-catching graphics and marketing materials easily. ChatGPT assists in generating content and engaging with customers through conversation. Gemini (by Google) helps with running and optimizing ads. Ubersuggest provides insights on keywords and SEO strategies to improve your site’s visibility. These tools work together to streamline your marketing efforts and boost your online impact.

Google offers several free tools that are quite handy. Google Search helps you find information on the web, Google Maps lets you get directions and explore locations, Google Drive provides cloud storage for your files, Google Docs is an online word processor for creating and editing documents, Google Sheets is for managing spreadsheets, and Google Slides helps you create presentations. Google Analytics tracks and analyzes website traffic, while Google Calendar helps you manage your schedule and set reminders. These tools are accessible through your Google account and are designed to make various tasks easier and more efficient.