In this episode of the Waves of Impact Podcast, I'm diving deep into the world of content marketing strategy. I'm sharing the exact steps you need to take to build a content marketing plan that not only attracts your ideal audience but also helps grow your business.

Whether you're just starting out or looking to level up your existing strategy, this episode is packed with actionable tips and real-world advice to help you master your content marketing game.

• The common content creation struggles entrepreneurs face and why a solid strategy is crucial
• How to define your content marketing goals and identify your target audience
• The importance of creating (and sticking to!) a content calendar
• Strategies for converting your content into sales, including how to craft effective CTAs
• The turning point in my own content marketing journey and the lessons I learned
• Actionable steps to create an effective content strategy, even if you're a beginner, and how to use content marketing to drive real business growth.

In this episode, I also share my Profitable Website Starter Kit. This step-by-step guide will walk you through how to build a website that doesn’t just look amazing but is designed to sell what you do in your sleep! You can check it out here: https://jessierichardsdesigns.com/kit

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/5
• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
• Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
• Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

Connect with Me:

• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Hey there, business bestie! In this episode of the Waves of Impact podcast, I’m getting real and personal about the journey that led me to pivot my business for success. If you’ve ever felt stuck, burned out, or just unsure about the next step in your business, then this episode is for you. I’m sharing my own struggles — from working 50+ hours a week to facing burnout, and the life-changing moments that helped me embrace a new path.

You’ll learn practical advice on how to recognize resistance in your business, why it’s so important to listen to your intuition, and how to make smart pivots that lead to more growth, fulfillment, and financial freedom.

Here’s what I cover in this episode:

• The real challenges of juggling business and family life.
• How to spot the signs that it’s time to pivot in your business.
• The importance of surrounding yourself with growth-minded people.
• How I scaled my business by applying branding and marketing strategies.
• Why resistance is often your sign that change is needed.
• Embracing imperfection and taking action to succeed.

Free Goodies:

Grab my FREE guide, How To Turn Strangers Into Paying Customers Online! In this 7-step blueprint, you’ll learn how to overcome imposter syndrome, define your unique offer, and attract your ideal customers. Grab the free guide here: https://jessierichardsdesigns.com/blueprint

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/1
• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
• Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
• Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

Connect with Me:

• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Hey there, business bestie! In this episode of Waves of Impact, I’m sharing how to build an audience from scratch, even if you're starting with 0 followers. Growing your online presence can feel like an uphill battle, but trust me, you can make a huge impact with the right strategies!

I’m walking you through exactly how to define your brand identity, create compelling content, build an authentic community, and establish yourself as an expert in your field. Whether you’re just starting out or preparing to rebrand your business, these tips will help you attract the right people and turn them into loyal followers who can’t wait to engage with you.

Here’s what I cover in this episode:

• How to stand out in a crowded market and create a brand that resonates with your ideal audience.
• Why it’s crucial to have your own space online and how to design a website or funnel that converts visitors into customers.
• How to create content that not only grabs attention but also converts. From blog posts to social media, I’ll give you actionable tips to help you share your message.
• Authenticity is key to building trust. Learn how to build a loyal, engaged audience that will support and cheer you on at every step of your journey.
• How to position yourself as the go-to expert in your niche, so your audience will trust you and invest in your offers.

Free Goodies:

Grab my FREE Ultimate Guide To Creating High-Converting Blog Posts! This guide is packed with practical tips to help you write blog posts that captivate your audience and drive results. Grab the free guide here: https://jessierichardsdesigns.com/create

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/2
• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
• Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
• Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

Connect with Me:

• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Hey there, business bestie! In this episode of the Waves of Impact podcast, we are diving into how to help you fix your online brand to attract more customers.

Listen, I get it… If you’re tuning in today feeling stuck in the trenches of No New Customers-Ville, I’ve been there, and it totally sucks. But you’re in luck because today we’re uncovering the top reasons that could be costing you customers—plus tips on exactly how to fix them. Join me as I share practical strategies to revamp your online brand, boost customer attraction, and drive growth.

Here’s what I cover in this episode:

• A lack of clarity can confuse potential customers and offer tips on how to clearly communicate your brand’s message and purpose.
• Why having a cohesive visual identity is crucial for building trust with your audience and how to create branding that stands out.
• How to turn negative feedback into a valuable opportunity for growth, improving your products and services.
• Actionable steps to foster meaningful connections with your audience and create a loyal customer base.
• The significance of tracking your analytics is to understand what’s working and how to refine your strategies for attracting more customers.

Free Goodies:

Grab my FREE guide: How To Turn Strangers Into Paying Customers Online! In this 7-step blueprint, I’ll help you overcome imposter syndrome, define your unique offer, and attract your perfect customers. Grab the free guide here: https://jessierichardsdesigns.com/blueprint

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/3
• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
• Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
• Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

Connect with Me:

• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

In this episode of the Waves of Impact Podcast, I dive deep into one of the most pressing challenges faced by entrepreneurs: overcoming the fear of putting yourself out there.

Whether it’s the fear of judgment, failure, inadequacy, vulnerability, or even success, these feelings can hold us back from building an authentic online presence and achieving our dreams. Join me as I share my personal experiences, actionable advice, and key lessons learned on this journey to confidence and connection.

Here’s what I cover in this episode:

• The fear of judgment and how it affects our willingness to share content with our audience.
• Practical strategies to combat the fear of failure and embrace mistakes as learning opportunities.
• How to move past feelings of inadequacy by recognizing your unique strengths and wins.
• The importance of vulnerability in connecting with your audience and building meaningful relationships.
• Understanding the fear of success and how to overcome it to live the life of your dreams.
• Actionable steps to create an authentic online brand that attracts your ideal customers.

Free Goodies:
In this episode, I also share my Brand Builder Kit: The Complete Branding Blueprint for Entrepreneurs. Brand Builder Kit is designed to help you confidently design a professional logo, choose your brand colors and fonts, and create branded social media banners with ease. Start building your authentic online presence here: https://jessierichardsdesigns.com/bbk

Extra Resources To Help You:

• This Episode On the Blog: https://jessierichardsdesigns.com/4
• Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
• Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
• Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
• Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

Connect with Me:

• Instagram: https://www.instagram.com/jessierichardsdesigns
• Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com

Welcome to the Waves Of Impact podcast — a podcast for women entrepreneurs, course creators, and business besties.

I’m your host, Jessie Richards, a blue-haired mama who turned my desire to earn an extra $500/month from home into a thriving online business.

Let's face it — You know that Entrepreneurship is messy sometimes and not every day is perfect — but in order to succeed, you’ve got to be willing to ride the waves.

Since diving into entrepreneurship in 2013, I've learned the ins and outs of online business. Now, I'm dedicated to helping fellow women CEOs break through doubt so you can achieve more.

I'm sharing the tips and strategies that have helped me make a full-time income in my jammies… while helping my clients achieve jaw-dropping success — think consistent 20, 30, and even 40k+ months!

From creating an unforgettable brand to overcoming self-doubt and staying consistent when life gets crazy — These are all topics we’ll dive into here.

It's time to tap into that burning desire and take the leap — let's build the business, launch the course, and create the abundant life that you deserve.

Make sure to hit subscribe so you don’t miss an episode!

The official launch of the Waves Of Impact podcast is January 1st, 2025 — mark your calendar and get ready to start the new year with actionable strategies and the inspiration you need to make waves in your business.