Waves Of Impact Podcast

By: Jessie Richards
  • Summary

  • Welcome to the Waves Of Impact Podcast — where we empower women entrepreneurs, course creators, and business besties to conquer the online business world while navigating the joys and challenges of mom life. Hosted by Jessie Richards, a blue-haired mama to four energetic boys who transformed her passion for design into a thriving online business, this podcast is your go-to source for practical strategies, heartfelt advice, and inspiring stories to help you ride the waves of entrepreneurship around your life. Join us as we dive into topics like designing an unforgettable brand, overcoming self-doubt, and staying consistent in the midst of life's chaos. With tried-and-true strategies that have helped clients achieve remarkable success—think consistent 20, 30, and even 40k+ months—you'll gain actionable insights to propel your business forward. But the Waves Of Impact Podcast isn't just about business — it's about embracing your inner drive, taking the leap, and creating the abundant life you deserve. So turn up the volume, carve out some well-deserved "me time," and join us as we embark on this empowering journey together. Listen to the Waves Of Impact Podcast and start making waves in your business and life today.
    © 2025 The Richards Creative LLC
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Episodes
  • 05. My Content Marketing Strategy: A Blueprint for Business Growth
    Jan 8 2025

    In this episode of the Waves of Impact Podcast, I'm diving deep into the world of content marketing strategy. I'm sharing the exact steps you need to take to build a content marketing plan that not only attracts your ideal audience but also helps grow your business.

    Whether you're just starting out or looking to level up your existing strategy, this episode is packed with actionable tips and real-world advice to help you master your content marketing game.

    Here's what I cover in this episode:
    • The common content creation struggles entrepreneurs face and why a solid strategy is crucial
    • How to define your content marketing goals and identify your target audience
    • The importance of creating (and sticking to!) a content calendar
    • Strategies for converting your content into sales, including how to craft effective CTAs
    • The turning point in my own content marketing journey and the lessons I learned
    • Actionable steps to create an effective content strategy, even if you're a beginner, and how to use content marketing to drive real business growth.
    Free Goodies:

    In this episode, I also share my Profitable Website Starter Kit. This step-by-step guide will walk you through how to build a website that doesn’t just look amazing but is designed to sell what you do in your sleep! You can check it out here: https://jessierichardsdesigns.com/kit

    Extra Resources To Help You:

    • This Episode On the Blog: https://jessierichardsdesigns.com/5
    • Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
    • Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
    • Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
    • Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

    Connect with Me:

    • Instagram: https://www.instagram.com/jessierichardsdesigns
    • Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com
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    24 mins
  • 01. How to Pivot Your Business for Success
    Jan 1 2025

    Hey there, business bestie! In this episode of the Waves of Impact podcast, I’m getting real and personal about the journey that led me to pivot my business for success. If you’ve ever felt stuck, burned out, or just unsure about the next step in your business, then this episode is for you. I’m sharing my own struggles — from working 50+ hours a week to facing burnout, and the life-changing moments that helped me embrace a new path.

    You’ll learn practical advice on how to recognize resistance in your business, why it’s so important to listen to your intuition, and how to make smart pivots that lead to more growth, fulfillment, and financial freedom.

    Here’s what I cover in this episode:

    • The real challenges of juggling business and family life.
    • How to spot the signs that it’s time to pivot in your business.
    • The importance of surrounding yourself with growth-minded people.
    • How I scaled my business by applying branding and marketing strategies.
    • Why resistance is often your sign that change is needed.
    • Embracing imperfection and taking action to succeed.

    Free Goodies:

    Grab my FREE guide, How To Turn Strangers Into Paying Customers Online! In this 7-step blueprint, you’ll learn how to overcome imposter syndrome, define your unique offer, and attract your ideal customers. Grab the free guide here: https://jessierichardsdesigns.com/blueprint

    Extra Resources To Help You:

    • This Episode On the Blog: https://jessierichardsdesigns.com/1
    • Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
    • Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
    • Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
    • Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

    Connect with Me:

    • Instagram: https://www.instagram.com/jessierichardsdesigns
    • Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com
    Show More Show Less
    11 mins
  • 02. How To Build an Audience Online with 0 Followers
    Jan 1 2025

    Hey there, business bestie! In this episode of Waves of Impact, I’m sharing how to build an audience from scratch, even if you're starting with 0 followers. Growing your online presence can feel like an uphill battle, but trust me, you can make a huge impact with the right strategies!

    I’m walking you through exactly how to define your brand identity, create compelling content, build an authentic community, and establish yourself as an expert in your field. Whether you’re just starting out or preparing to rebrand your business, these tips will help you attract the right people and turn them into loyal followers who can’t wait to engage with you.

    Here’s what I cover in this episode:

    • How to stand out in a crowded market and create a brand that resonates with your ideal audience.
    • Why it’s crucial to have your own space online and how to design a website or funnel that converts visitors into customers.
    • How to create content that not only grabs attention but also converts. From blog posts to social media, I’ll give you actionable tips to help you share your message.
    • Authenticity is key to building trust. Learn how to build a loyal, engaged audience that will support and cheer you on at every step of your journey.
    • How to position yourself as the go-to expert in your niche, so your audience will trust you and invest in your offers.

    Free Goodies:

    Grab my FREE Ultimate Guide To Creating High-Converting Blog Posts! This guide is packed with practical tips to help you write blog posts that captivate your audience and drive results. Grab the free guide here: https://jessierichardsdesigns.com/create

    Extra Resources To Help You:

    • This Episode On the Blog: https://jessierichardsdesigns.com/2
    • Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
    • Shop Jessie’s Showit Website Templates: https://jessierichardsdesigns.com/shop
    • Join Brand Builder Kit: https://jessierichardsdesigns.com/bbk
    • Grab Your Profitable Website Starter Kit: https://jessierichardsdesigns.com/kit

    Connect with Me:

    • Instagram: https://www.instagram.com/jessierichardsdesigns
    • Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com
    Show More Show Less
    14 mins

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