Storytelling in business should go beyond just highlighting your successes; it's about being real, vulnerable, and authentic.

But can you do that without oversharing and scaring away your audience and potential clients?

Lizzy Parsons from Start Small Plan Big chats with Katie Flamman about how sharing her vulnerabilities helped her connect with the readers of her newsletter and social media posts. And how her vulnerability was actually a strength. 

Key Takeaways

• Choose brand colours that reflect your personality and resonate with your ideal clients. These colors can give clues about what clients can expect from working with you.
• Sharing stories about difficulties or challenging times can build stronger relationships with clients. Showing vulnerability is a demonstration of courage that clients will respect and remember.
• Embrace the power of storytelling in business beyond just highlighting successes. Being real, vulnerable, and authentic in sharing your story can create deeper connections with clients and foster understanding.

Guest Information

Want to find out more about Lizzy, the Business Organisation Queen?

Visit startsmallplanbig.co.uk

Do you need Lizzy’s help? Get in touch!

lizzy@startsmallplanbig.co.uk

Want to check out Lizzy’s content on LinkedIn? Follow her here:

linkedin.com/in/startsmallplanbig-thebusinessorganisationqueen

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

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Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman