Are you a business owner struggling to connect with your ideal clients? Or maybe you want to nurture an ongoing relationship but you're not sure how? If that strikes a chord, then this podcast is for you.

Hello, I'm Katie Flamman from Storyteller Media. I'm an award-winning voiceover artist and I specialize in storytelling for business.

Whether your business is big or small, I believe that if you can harness the power of storytelling, you'll engage your audience, connect with your customers, and lasso leads. And the Storytelling for Business Podcast will help you.

As well as entertaining and inspiring stories this series gives you practical tips to use in your business. And at the end of the series, I'll pull everything together into a handy guide so you can harness your storytelling superpower.

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman

Storytelling for businesses is an essential part of your marketing strategy. It helps audiences connect with you and your brand and ultimately helps you make sales.

But how do you even begin to tell your story if you’re not sure what your story is?

In this episode Katie Flamman talks to Gareth Dimelow from Inside Stories. They discuss the importance of understanding your business story as well as the keys to creating compelling stories that connect. 

Key Takeaways

• Reeling off a list of events does not constitute a story; great stories require elements of drama, conflict, or resolution. 
• Authenticity is also crucial – aligning personal or business values with the stories being told creates resonance with the audience. 
• Audiences want to be involved and engaged; they don't just want information handed to them but rather desire opportunities to participate and make connections.

Guest Information

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: gareth@insidestories.guru

LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/

Terry Bower - terry@insidestories.guru

LinkedIn: https://www.linkedin.com/in/terrybower-insidestories

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman

Resources mentioned in this episode

Andrew Stanton Ted Talk: “The clues to a great story”

Simon Sinek Ted Talk: “How great leaders inspire action”

There’s no denying stories are powerful. But what is it that gives them this power? Why do good stories have such an impact? And how can you harness this when it comes to telling your business story?

Gareth Dimelow from Inside Stories is back with Katie Flamman to delve deeper into storytelling for business and how a great story can affect your brain chemistry.  

Key Takeaways

• Our brains respond to stories through mirroring, dopamine release, and resonance.
• Meaningful stories are rooted in familiarity or address recognisable situations.
• Emotions play a crucial role in creating an emotional connection with the audience.
• Trust cannot be achieved through shortcuts; it requires authentic emotional connection.
• Finding your unique perspective as a business owner creates something special.

Guest Information

Find out more about Inside Stories agency here:

Insidestories.guru

Tel: 07516 823195

Want to work with Gareth? Get in touch with him or his business partner, Terry.

Gareth Dimelow: gareth@insidestories.guru

LinkedIn: https://www.linkedin.com/in/gareth-dimelow-b05296a/

Terry Bower - terry@insidestories.guru

LinkedIn: https://www.linkedin.com/in/terrybower-insidestories

To find out more about your host, check out these links:

www.katieflamman.co.uk

Podcast

Voiceover services

Presenting services

Get in touch for a FREE demo read of your script:

katie@katieflamman.co.uk

Phone: +44 (0)1892 249 001

Follow Katie on Socials (do mention the podcast!):

LinkedIn: https://www.linkedin.com/in/katie-flamman/

Instagram: @Katieflamman

X / Twitter: @Katieflamman

Resources mentioned in this episode

Andrew Stanton Ted Talk: “The clues to a great story”

Simon Sinek Ted Talk: “How great leaders inspire action”