Today we are joined by @Christen and our lovely host @AyomiSamaraweera for a conversation about the ability for social media to change lives and strategies for navigating the journey to become a career creator. 

In this episode we discuss the ways in which social media, specifically TikTok, has changed people’s lives. With experience working for the Creator companies, Christen shares her journey from behind the scenes employee who worked with top Creators, to becoming a full-time Creator in her own right. Christen shares the things she wishes she knew at the beginning, what she did right, and how she’s navigating the future as a Creator and Creator Economy Voice. Christen gives a behind the scenes look into what led her to start Clara For Creators and how becoming the Glassdoor for Creators enabled the continued success and growth of thousands of Creators. 

Jump To:

0:00 - Intro

2:25 - Catching the Influencer Bug with TikTok

6:32 - Finding Your Niche

9:49 - Navigating Your First Brand Deal and the Birth of Clara

13:29 - Make Yourself Contactable

16:25 - Understanding Your Influence

20:42 - Managing Personal and Private Social Accounts  

23:30 - Planning for Your North Star Goals

26:00 - Creator Networks

Christen Nino de Guzman AKA @Christen, @CareerChristen, and the Founder of Clara for Creators (@ClaraForCreators) is a Creator Economy Industry Vet with over a decade of experience working with top content creators at companies like Instagram, TikTok, and Pinterest. Outside of her work with Clara, she is a proud Latina Creator, mentor, and speaker.