Today we are joined by @Christen and our lovely host @AyomiSamaraweera for a conversation about the ability for social media to change lives and strategies for navigating the journey to become a career creator. 

In this episode we discuss the ways in which social media, specifically TikTok, has changed people’s lives. With experience working for the Creator companies, Christen shares her journey from behind the scenes employee who worked with top Creators, to becoming a full-time Creator in her own right. Christen shares the things she wishes she knew at the beginning, what she did right, and how she’s navigating the future as a Creator and Creator Economy Voice. Christen gives a behind the scenes look into what led her to start Clara For Creators and how becoming the Glassdoor for Creators enabled the continued success and growth of thousands of Creators. 

Jump To:

0:00 - Intro

2:25 - Catching the Influencer Bug with TikTok

6:32 - Finding Your Niche

9:49 - Navigating Your First Brand Deal and the Birth of Clara

13:29 - Make Yourself Contactable

16:25 - Understanding Your Influence

20:42 - Managing Personal and Private Social Accounts  

23:30 - Planning for Your North Star Goals

26:00 - Creator Networks

Christen Nino de Guzman AKA @Christen, @CareerChristen, and the Founder of Clara for Creators (@ClaraForCreators) is a Creator Economy Industry Vet with over a decade of experience working with top content creators at companies like Instagram, TikTok, and Pinterest. Outside of her work with Clara, she is a proud Latina Creator, mentor, and speaker.

Today we are joined by @SophieALaMexicana and our lovely host @AyomiSamaraweera for a conversation about building engaged communities & creator networking.

In this episode we discuss Sophia Zarate’s journey of accidentally creating one of the most engaged, tight-knit communities of Latinos in Corporate NYC through her non-profit @CorporatePeroLatinos. Motivated by her mission to demystify the corporate world and expose the not so glamorous things of what it means to be a “corporate girlie” as a Latina. Like many great creators, born during COVID and the days of WFH, Sophia shares the story of realizing she had created something worthwhile and how she navigated the Creator world once she found herself in it. Spilling her gems when it comes to Creator Networking and the way to (and not to) ask for help as a growing Creator, this is an episode for those looking to grow and unsure where to start. 

@Sophiealamexicana is the Founder and CEO of Corporate Pero Latinos (@corporateperolatinos), a digital creator, and proud Mexican American born and raised in Laredo, TX.

 Jump-To:

0:00 - Intro

2:38 - @SophieLaMexicana Origin Story

6:40 - Creating Something Worthwhile

14:50 - Navigating Virality

23:23 - Creator Networking

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Today we are joined by @JoyOfodu and our lovely host @Ayomi Samaraweera for a conversation about balancing your work as a Creator and full-time worker and how to nail the pitch as a Creator by Understanding your audience. 

In this episode Joy describes her journey from being chronically online from a young age to becoming a notable Creator and Voice Actor. With details from Joy’s experience building her production credibility as a student at USC to the doors of short-form content opening before her in 2020, Joy talks about acknowledging your creative IP and how to leverage that into new opportunities. 

After leaving her job at Instagram (and the benefits that accompanies it), Joy spills her secrets on understanding who you’re working with and who has the decision making power when it comes to budget and press. Finally she touches on the ongoing issues in the Creator space with regards to race inequality and the pay gap. 

As a celebrated voice actor and Creative Executive, Joy Ofodu has drawn over 35M views to her original digital comedy content including two original shows, Dating Unsettled and Who Needs This. Under her self-titled media company, she has grown a highly-engaged community of nearly 300,000 online daters and meditators in just three years.

Jump-To:

0:00 - Intro

11:15 - When to Leave

14:25 - More than a Hobby?

26:00 - Navigating the Press Game

30:30 - Creator Networks

33:20 - The Pay Gap Conversation

Don’t forget to subscribe to the podcast to keep up with new episodes and everything you need to succeed as a Creator. 

What to do Before You Leave Your Job 

How to Balance Your Job with your Creativity

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