Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook.

This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process.

The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.

Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

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Keanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining...