The Instructor

By: Terry Cook
  • Summary

  • Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
    Terry Cook
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Episodes
  • Unlocking the Secrets of Driving Instruction: An AI Take on the Instructor Podcast
    Nov 21 2024

    Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

    Sign up for The Instructor Podcast Newsletter

    Follow The Instructor Podcast WhatsApp channel


    To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:

    • Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.
    • Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom Stenson
    • Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
    • Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube

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    11 mins
  • Top 5 Online Resources for Driving Instructors
    Nov 17 2024

    Terry Cook and Josh Holleran dive deep into their top online resources for driving instructors, sharing insights that can help elevate your teaching game.

    They explore a variety of tools, from Canva for creating eye-catching visuals to GoDaddy for establishing a professional online presence with your own website.

    With a sprinkle of humour, they discuss the significance of utilizing platforms like CoPilot and Confident Drivers to connect with students and enhance road safety. As they wrap up, listeners are encouraged to explore these resources to not only improve their skills but also to contribute to a safer driving community.

    Check out Mirror Signal Podcast

    Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.


    Sign up for The Instructor Podcast Newsletter

    Follow The Instructor Podcast WhatsApp channel


    To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:

    • Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.
    • Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom Stenson
    • Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
    • Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube

    Takeaways:

    • Canva is a powerful tool for driving instructors to create professional-looking marketing materials quickly and easily.
    • Using a dedicated business bank account is essential for managing finances as a driving instructor.
    • The Honest Truth app offers road safety videos that can spark important conversations with students.
    • The ADAS Knowledge Hub provides valuable insights into modern vehicle technologies for instructors and students alike.
    • Open University offers free courses that can enhance your knowledge and teaching skills as a driving instructor.
    • Social media is a free and effective way to promote your driving school and connect with potential students.

    Companies mentioned in this episode:

    • My Drive Time
    • Canva
    • GoDaddy
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    1 hr and 8 mins
  • Lean on Tech: Self-Care Strategies for the Busy Driving Instructor
    Nov 10 2024

    Driving instructors often juggle multiple responsibilities, and in this episode, we explore how technology can serve as a vital tool for self-care. Pascale Poppins joins Terry Cook to discuss practical ways instructors can automate processes, manage client pipelines, and reduce stress using tech solutions.

    From setting up automated responses to creating personalised welcome videos for new learners, these strategies enhance the client experience and give instructors more time to breathe and recharge.

    The conversation dives into the importance of collecting meaningful testimonials and how to leverage them effectively, ensuring that instructors maintain a positive image even when busy. With a playful tone and plenty of actionable insights, this episode is a must-listen for any driving instructor looking to improve their work-life balance while fostering better connections with their clients.

    Find Pascale on LinkedIn

    Check out the The Instructor Podcast/Pascale Poppins page.

    Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

    Sign up for The Instructor Podcast Newsletter

    Follow The Instructor Podcast WhatsApp channel


    To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:

    • Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.
    • Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom Stenson
    • Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
    • Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube



    Terry Cook and Pascale Poppins engage in a compelling conversation about the role of technology in promoting self-care among driving instructors. The episode highlights the pressing need for instructors to adopt tech solutions that not only streamline their operations but also enhance their mental well-being. Pascale articulates how embracing technology can transform daily frustrations into manageable tasks, allowing instructors to focus on their primary mission—teaching and supporting their students. By implementing automation tools, instructors can create efficient workflows that minimize stress and maximize productivity, essentially redefining their relationship with technology as one of...

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    58 mins

What listeners say about The Instructor

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My favourite podcast

Highly valuable CPD content and very easy to listen to. Would definitely recommend to anyone interested in driver training

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Obligatory Listening!

The content is amazing, there's a real pivot towards promoting positive and progressive change in the industry. I've listened and relistened to episodes where Terry gets many key figures to contribute on key matters... and the conversations are a lifeline if you have very little time for direct contact with other instructors.

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Listen up if you’re a driving instructor!

So many episodes to listen and relisten to. Bursting with quality content CPD in every episode. Being part of the community Terry has created makes for being an instructor feel far less lonely.

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