The Instructor

By: Terry Cook
  • Summary

  • Holding a mirror up the the driver training industry, to help driving instructors run better and more profitable businesses as well as improving as instructors. I talk with a variety of experts, leaders, innovators and game changers to harness their knowledge and see how we can apply that to our business. If you share the same passion for personal and professional development as me and my guests, then this podcast can help you make the changes you need to become a better instructor and business owner. To accompany the podcast there's also a premium subscription feed: https://www.patreon.com/theinstructor Here you can find weekly bonus shows, excluive discounts to CPD and all the show are early and ad free. The perfect place to start or enhance your CPD as a driving instructor.
    Terry Cook
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Episodes
  • The Green Room #46: Driving Instructor 2024 in Review - Part 2
    Jan 1 2025

    Chris Bensted, Tom Stenson, and Stewart Lochrie join me in Part Two of our review of 2024.

    We take a look at all the news from the socind half of the year, plus I ask for some fails, wins, and industry highlights, and we share some very special Instructor Podcast awards.

    Links from the show:

    • Bright Coaching
    • The DITC
    • 10 Minute Takeaway
    • Milestones

    For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/


    For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

    • Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare, and how to perform.
    • Exclusive shows with industry leaders including Bob Morton, San Harper, and Kev & Tracey Field.
    • Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
    • As a member, you'll also receive exclusive discounts for GoRoadie Pro, Client Centred learning training, The ADI/PDI Doctor, and The Guild of Mindful Driver Trainers.


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • And be sure to check out the DITC

    Show More Show Less
    1 hr and 14 mins
  • The Green Room #46: Driving Instructors 2024 in Review - Part One
    Dec 31 2024

    As we wrap up 2024, this episode of the Instructor Podcast takes a reflective look at the year's highs and lows within the driving instructor industry.

    The main focus is on the positive strides made in embracing road safety and the increasing collaboration among trainers, ADIs, and PDIs. Guests Stewart Lochrie, Chris Bensted, and Tom Stenson share their insights, highlighting the influx of enthusiastic younger instructors eager to make their mark. With a blend of humour and candid conversation, this episode showcases the community's growth and the exciting potential for the future of driver education.

    For more information on The Instructor Podcast visit https://www.theinstructorpodcast.com/ here you'll find guest profiles, spotlighted episodes, blogs access to The Instructor Podcast Premium, previous episodes and more...

    Links from the show:

    • Bright Coaching
    • The DITC
    • 10 Minute Takeaway
    • Co-Pilot

    For additional content and exclusive discounts, be sure to check out our Premium subscription - Here you'll find lots of extra content, including:

    • Episodes on the Standards check and how to break down each individual competency so you're fully aware of what to expect, how to prepare and how to perform.
    • Conversations with world-class coaches as we dive into their thoughts on coaching in the driver instructor industry.
    • Shows where we deep dive into a specific topic, with no tangents.
    • As a member you'll also receive exclusive discounts for The ADIJNC, Client Centred Learning, and Vehicle Smart.

    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Join The Instructor Podcast Facebook group
    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube
    • And be sure to check out the DITC

    Show More Show Less
    1 hr and 3 mins
  • TikTok Tips for Driving Instructors - How to Go Viral without Clickbait
    Dec 15 2024

    Get ready to dive into the world of social media for driving instructors with Keanan LA and Terry Cook.

    This conversation highlights the importance of utilizing platforms like TikTok to engage with younger audiences and promote road safety in a fun and relatable way. Keanan shares his journey from actor to road safety presenter, emphasizing that creating engaging content doesn't require perfection; it's about being authentic and enjoying the process.

    The discussion also covers practical tips for beginners, such as leveraging trending content and managing online comments, ensuring that instructors can confidently navigate the digital landscape. As they explore the balance between creativity and strategy, you'll discover valuable insights to elevate your own social media game while keeping the tone light and humorous.

    Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.

    Follow First Car on TikTok

    Sign up for The Instructor Podcast Newsletter

    Follow The Instructor Podcast WhatsApp channel

    To elevate your skills as a driving instructor, consider exploring our Premium subscription, where you'll discover top-notch training and some of the industry's finest trainers, featuring:

    • Explore in-depth coaching, The Standards Check, Mindfulness, and additional topics.
    • Exclusive shows with industry leaders including Bob Morton, Emma Cottington, Ray Seagrave, and Tom Stenson
    • Live 'Expert Sessions' on industry-specific topics including; How to teach roundabouts.
    • Membership includes exclusive discounts for the ADINJC, Client Centred Learning, The ADI/PDI Doctor, among others.


    The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
    • YouTube



    Keanan LA and Terry Cook dive into the dynamic world of social media in the latest instalment of the Instructor Podcast, specifically focusing on the impactful platform of TikTok. They explore the strategies driving engagement and the delicate balance between creating viral content without veering into clickbait territory. Keanan, who has become a prominent figure in road safety via engaging videos, shares his journey from presenting educational content to leveraging his expertise in the realm of social media. The conversation highlights the importance of authenticity in content creation, emphasizing that instructors should strive to express their true selves rather than mimic trending styles that may not align with their message. This episode serves as a valuable resource for driving instructors looking to enhance their digital presence and connect with a younger audience, offering practical tips on how to craft relatable, informative, and entertaining...

    Show More Show Less
    1 hr and 6 mins

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My favourite podcast

Highly valuable CPD content and very easy to listen to. Would definitely recommend to anyone interested in driver training

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Obligatory Listening!

The content is amazing, there's a real pivot towards promoting positive and progressive change in the industry. I've listened and relistened to episodes where Terry gets many key figures to contribute on key matters... and the conversations are a lifeline if you have very little time for direct contact with other instructors.

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Listen up if you’re a driving instructor!

So many episodes to listen and relisten to. Bursting with quality content CPD in every episode. Being part of the community Terry has created makes for being an instructor feel far less lonely.

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