Matt’s journey from Portland, Oregon to Boise, Idaho wasn’t a straight line, and neither was his career path. With his passion for helping other people reach their full potential and his degree in Psychology, Matt envisioned a career as a clinical therapist. Although he found himself in sales roles instead, Matt found his background in psychology to be beneficial to his marketing career. Listen in as Kyle and Matt discuss the basics of marketing and branding, Matt’s philosophy and approach to helping business owners market their businesses successfully, and the role of AI in the future of marketing.

Need marketing help? Contact Matt at www.mattcwillis.com

Produced by TMA Studios

Kyle is joined by Andrew and Steve from Agema Labs, and their diverse team loves problem-solving. In fact, it’s their specialty! They know starting a business isn’t easy and their goal is to help struggling business owners reach their potential by identifying inefficiencies, building business processes, and coaching management to make the right strategic decisions for their business. Listen in as Kyle, Steve and Andrew discuss the backgrounds of Agema and their team, the programs they offer, and the importance of people in the technological world we live in.

If you got a problem, yo, they’ll solve it! agemalabs.com

Recorded and produced by TMA Studios

Another boomerang Idaho resident, Sheila Francis found herself back in Boise after living in Austin, TX and Chicago, IL. Her experiences away, along with her time helping her brother with his new-at-the-time brewery, led to the start of Idaho Brewers United in 2012. The goal of IBU is to help the brewery industry through legislation, education, and promotion. Grab your pint glasses and join Kyle and Shelia as they talk all things beer in this episode, from barley and hop production to the alcohol excise tax.

April is Idaho Craft Beer Month! See what IBU has in store: https://idahobrewers.org/idaho-craft-beer-month

Recorded and produced by TMA Studios

Born and raised in Boise, Jake always found himself returning to Idaho’s capital, no matter how far he traveled. Jake’s experiences from Boise, to Portland, and all the way to Nicaragua, led to the start of Lost Grove Brewing. In this episode, Jake talks about upcoming events at Lost Grove’s Lusk District location, their new location in Hyde Park, and how they earned both B Corporation and Carbon Neutral Certifications. Cheers to Lost Grove on all their success!

Website link: Lost Grove Brewing

Recorded and produced by TMA Studios

Like many newer Boise residents, Lorin’s journey starts in California and the pandemic propelled her family to make the move to Idaho. Now she is using her accounting expertise to help Idaho businesses and farmers take advantage of the Employee Retention Tax Credit. Join Kyle as he learns how business owners can qualify for the credit and how it works in conjunction with PPP loans.

Contact Lorin Port for questions or help with the Employee Retention Tax Credit: Lorin.Port@gmail.com or 760-845-3808

Kyle hosts Moya Shatz Dolsby of the Idaho Grape Growers & Wine Producers Commission to discuss the wine industry in Idaho. Tag along with Kyle as he learns about the history of the industry, the impact it has on Idaho’s economy and how the Commission continues to promote and foster growth. From public service to serving the wine industry, Moya is dedicated to the success of Idaho wines.

Link for the Idaho Wine Commission’s commercial played during the podcast: https://youtu.be/blHDMzHMZ2o

Recorded and produced by TMA Studios

Kyle is joined by Katie Baker of FARE Idaho to learn about the organization that represents food, agriculture, restaurant, and beverage establishments across Idaho. Listen in as he explores how the organization started, how they support their members by promoting farm to fork relationships, and how she got the nickname “Farmer Katie.”

Check out our website! http://www.throughthewoodspodcast.com/

Produced by TMA Studios