Episodes

  • Influencer Insights: Baked by Melissa and the Power of Social Media Strategy

    Influencer Insights: Baked by Melissa and the Power of Social Media Strategy
    Aug 15 2024
    Exploring Influencer Management: Techniques for Effective Brand Collaboration and Virality in Product Management

    This content delves into various aspects of influencer management, emphasizing how successful partnerships can boost brand visibility and credibility. It includes insights from Melissa Ben-Ishay, the CEO and co-founder of Baked by Melissa, on her transition from entrepreneur to influencer, highlighting the strategic importance of social media engagement. Additionally, it discusses the role of virality in product management, offering perspectives on how products can achieve widespread popularity and engagement through strategic planning and implementation.
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    8 mins
  • Twitch Strategies, Influencer Politics, and Walmart's Virtual Dorm Shopping: Navigating Today's Digital Trends

    Twitch Strategies, Influencer Politics, and Walmart's Virtual Dorm Shopping: Navigating Today's Digital Trends
    Aug 8 2024
    This summary covers Twitch CMO Rachel Delphin's efforts to attract livestream creators, speculates if the 2024 election will be influenced heavily by digital creators, and highlights Walmart's addition of a dorm shop to its virtual shopping platform.
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    6 mins
  • Instagram vs TikTok: Striking Gold in Luxury Fashion Marketing, Deadrop Devs Open Up, and Publicis Groupe's Bold Move into Influencer Future

    Instagram vs TikTok: Striking Gold in Luxury Fashion Marketing, Deadrop Devs Open Up, and Publicis Groupe's Bold Move into Influencer Future
    Aug 1 2024
    Exploring Key Updates in the Digital Landscape: A Look into Luxury Brand Strategies on Instagram and TikTok, the Departure of Dr Disrespect from Shooter Game Deadrop, and Publicis Groupe’s New Influencer Marketing Era Following an Acquisition.
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    6 mins
  • Navigating the New Era of Marketing: Influencer Campaigns and Digital Strategies

    Navigating the New Era of Marketing: Influencer Campaigns and Digital Strategies
    Jul 25 2024
    Exploring Influencer Marketing: Strategies, Hiring, and Industry Impact
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    7 mins
  • Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies

    Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies
    Jul 19 2024
    Exploring how multimedia storytelling enhances truck driver recruitment, the impact of influencers using bots on lifestyle brands, and the role of earned media in a landscape of corporate reticence and fragmented communication.
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    7 mins
  • Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media

    Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media
    Jul 18 2024
    Exploring the impact of multimedia storytelling on truck driver recruitment, analyzing the shift in lifestyle brands' strategies due to influencers using bots, and examining the role of earned media in a landscape of corporate silence and fragmented communication bubbles.
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    6 mins
  • Top Trends in Marketing: Digital Shifts, AI Tools, and Celebrity Health Tips with SEJ and Greg Jarboe

    Top Trends in Marketing: Digital Shifts, AI Tools, and Celebrity Health Tips with SEJ and Greg Jarboe
    Jul 4 2024
    Explore the latest in digital innovation with a roundup featuring the top 10 digital marketing trends for 2024, insights into cutting-edge AI-powered design tools for marketers, and a look into why celebrities like Kourtney Kardashian and Sofia Richie are advocating for colostrum consumption.
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    7 mins
  • Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics

    Influencers Unveiled: Scrutinizing Vacation Brand Strategies and Agency Dynamics
    Jun 27 2024
    Explore the distinctions between the two types of influancer agencies and their varying allure for holding companies, learn effective strategies for evaluating influencers before collaborations, and delve into the innovative email marketing tactics of the emerging sunscreen brand, Vacation.
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    7 mins