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Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media
Jul 18 2024
Length: 6 mins
Podcast

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Multimedia Storytelling in Trucking Recruitment, Influencer Bot Scandals, and the State of Earned Media

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Summary
Exploring the impact of multimedia storytelling on truck driver recruitment, analyzing the shift in lifestyle brands' strategies due to influencers using bots, and examining the role of earned media in a landscape of corporate silence and fragmented communication bubbles.

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