What if your side hustle turned into an 8-figure brand selling out every week?

Montana Knife Company’s Brandon Horoho shares the journey from launching during COVID to building a global brand rooted in American manufacturing. Discover how MKC redefined success with transparency, customer engagement, and relentless marketing.

Episode Highlights:

1. Why MKC chose Shopify as their platform and how it drives their success.
2. The secrets behind MKC’s 120+ consecutive weekly product sellouts.
3. How owning your email list can outshine ad spend.
4. Building a thriving direct-to-consumer brand in a competitive market.
5. The challenges and rewards of investing in local manufacturing.
6. What’s next for MKC: Pocket knives and a 50,000 sq. ft. facility.

About Brandon Horoho:
Brandon Horoho is the co-founder and CMO of Montana Knife Company, an American-made knife brand that has taken the DTC world by storm. With weekly product drops and an obsessive focus on quality, MKC has grown from a garage startup to an 8-figure powerhouse in just four years.

Show Links
Montana Knife Company: https://montanaknifecompany.com
Follow MKC on Instagram: https://www.instagram.com/montanaknifecompany
Work with Kurt: https://ethercycle.com/

Sponsors:
Cleverific: https://cleverific.com/unofficial
Zipify: http://zipify.com/KURT
Address Validator: https://www.addressvalidator.com/

Work with Kurt:
Grow your Shopify store with me: https://ethercycle.com/apply
See our recent client successes: https://ethercycle.com/work

Devyn Merklin, former CMO of Livingood Daily, shares the raw truth behind scaling a supplement brand to $70M in annual revenue. From relentless testing to mastering Shopify funnels, Devyn provides a thoughtful analysis of the strategies that worked, the mistakes that taught valuable lessons, and how brands can apply these insights to their own growth journeys.

People

• Devyn Merklin
• Dr. Blake Livingood
• Ezra Firestone
• Randall Pitch
• Russell Brunson

Brands

• Hoonigan
• Livingood Daily
• Offset
• Smart Marketer

Apps

• Printful
• ViralSweep

Tools

• Kajabi
• ClickFunnels

Services

• Flippa
• Empire Flippers
• BuyBizSell
• The XScale

• Zipify
• Cleverific
• Boost Filter & Search

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

“Look, if you redesign your grocery store and I can’t find the chicken or checkout clerk I like, I’m shopping somewhere else.”

How do you turn clicks into customers without falling for CRO myths? Oliver Kenyon, CEO of ConversionWise, exposes the lazy habits holding Shopify stores back and shares proven strategies to boost sales. It’s all about clarity, problem-solving, and delivering customer value—no gimmicks, just real results. This episode is packed with actionable insights to transform your Shopify store into a revenue machine.

Oliver Kenyon

Oliver's ConversionWise

Kurt Elster (Host)

• Zipify
• Cleverific
• Boost Filter & Search

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter