“I’m a builder. I want to be building a team, building an exceptional product, and competing every day.”

Kyle Hency had a simple goal: create a brand that speaks authentically to men like him. What started as a fun idea among friends quickly grew into Chubbies, a $100M+ brand known for its short shorts and unapologetic personality. In this episode, Kyle reflects on the early days of experimenting with marketing, the challenges of scaling, and the unexpected lessons learned along the way. We explore how he transitioned from building Chubbies to co-founding Loop Returns, and now, his latest venture, GoodDay Software, an ERP solution for Shopify merchants. It’s a journey of reinvention, risk, and relentless pursuit of creating something new—while keeping things fun.

• GoodDay Software
• Chubbies
• Loop Returns
• Kyle’s favorite book: That Will Never Work by Marc Randolph
• Connect with Kyle on LinkedIn and Twitter

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

"Our number one best-selling product… it’s called the Dink Master."

Enhance Pickleball's Connor Hance shares his incredible journey from college tennis player to the leading content creator and entrepreneur in the fast-growing world of pickleball.

🎯 Episode Highlights:

1. Connor's transition from tennis to pickleball during the pandemic.
2. How Connor’s first product sold over $1,000 a day on Amazon.
3. The viral content strategy that grew his YouTube channel to 100 million views.
4. Building a six-figure business without paid advertising.
5. Insights into product development and scaling an e-commerce brand.
6. Connor’s advice on leveraging social media to drive brand growth.
7. The importance of learning from industry experts and peers.

👤 About Connor Hance:
Connor Hance, a former D1 tennis player for UCLA, stumbled into the world of pickleball during the pandemic. What started as a casual interest quickly turned into a thriving business. Today, Connor is known as the #1 content creator in the pickleball community, with his brand Enhance Pickleball dominating both on Amazon and across social media platforms. From his early days taping pickleball courts at his parents’ tennis facility to launching a successful line of pickleball products, Connor’s story is one of passion, perseverance, and smart content strategy.

• Enhance Pickleball
• ViewStats
• MentorPass

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.

Hear how Austin Beals hacked his way out of a chronic skin condition to create Dermazen, a skincare brand that’s bringing in $5 million a year. No investors, no BS— just one man’s obsessive quest to relieve his own seborrheic dermatitis symptoms that turned into a product line changing lives. Austin talks about bootstrapping with a small SBA loan, leveraging niche Reddit communities, and the guerilla marketing tactics that propelled his brand into the big leagues. This is the blueprint for turning your personal problems into a game-changing business.

• Dermazen
• r/sebderm
• Disrupter School
• Vocal Video
• Insta: @austinthebeals
• Insta: @dermazenco
• SBA Loans
• Google & YouTube App
• Shopify

• Zipify
• Cleverific
• Omnisend

• Subscribe wherever you get your podcasts
• Join Kurt's newsletter

• Ask a question in The Unofficial Shopify Podcast Facebook Group
• Leave a review
• Subscribe wherever you get your podcasts

• See our recent work at Ethercycle
• Subscribe to our YouTube Channel
• Apply to work with Kurt to grow your store.