Kim Kerton is the Founder of Good Side of the Bed, a boutique consulting firm that specialises in the education and strategic ideation of podcasting for brands, marketers and business owners

With both Content and audience-first thinking, local and international cultural insights and positive impact through story-telling is at the heart as well as the ability to find the commercial potential in content.

In this conversation, Kim and I discuss:

• Her journey starting a podcast
• "Build in public" as a strategy. What are the pros and con's and how she's warmed up to being more vulnerable
• The nuts and bolts around building a podcast and what to consider in the early days to make your show stand out

Connect with Kim on LinkedIn: https://www.linkedin.com/in/kim-kerton/ Connect with Kim on Instagram: https://www.instagram.com/goodsideofthebed_/ Good Side of the Bed Website: https://goodsideofthebed.com.au/ Unemployed and Afraid Instagram: https://www.instagram.com/unemployedandafraid/

Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open

Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Rebecca Mansfield is a self-confessed numbers nerd and has a personal interest in property. She chose to become a broker as hit a sweet spot between her passion for finance and love for helping people. With her accounting background, she's able to break down complex scenarios into clear, easy to understand, achievable steps for clients.

In this conversation we explore:

• Growing up in rural Australia and how her childhood impacted her values
• How knowing your values helps you make sound financial decisions
• Building out your network as a business owner and how to make it feel less like sales
• How understanding your client's story is key to becoming a powerful service provider

Connect with Rebecca on LinkedIn Fruitful Endeavours website Fruitful Endeavours Instagram

Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open

Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Prudence De Marchi is a former Assistant Principal turned full-time artist. While on maternity leave, she found time to dedicate to her first passion – painting which she has built into thriving business since the birth of her son. Predominantly working with acrylics on canvas, Prudence is influenced by nature, architecture, design, music and fashion. She creates abstract paintings that vary from fervent strokes of colour to more controlled geometric and organic forms.

Her works are currently available through private commission, website, Jumbled Online, Greenhouse Interiors and other stockist throughout Australia.

Shop Prudence's artwork: https://www.prudencedemarchi.com/

Follow her on Instagram: https://www.instagram.com/prudence.demarchi.art/

Learn more about Creator Club business coaching and resources to help you in your marketing:

Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open

Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Ashley founded her design business as the culmination of her passions for business, elevated visual experiences and styling anything and everything. Stemming from her early days as a blogger, Ashley's work is deeply rooted in storytelling and shares her ever evolving story on Instagram at @ashleyizsak. In the past two years, Ashley has earned multiple accolades, including being featured on the cover of Ottawa Magazine.

Website: https://www.ashizsakstudio.com/ Instagram personal: https://www.instagram.com/ashleyizsak/ Instagram business: https://www.instagram.com/ash.izsak.studio/ LinkedIn: https://www.linkedin.com/in/ashleyizsak/

Learn more about Creator Club business coaching and resources to help you in your marketing:

Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Learn more about Creator Club business coaching and resources to help you in your marketing:

Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Get your copy of the 13 content prompts to build your world by clicking here

https://www.creatorclub.link/our-philosophy

Blanche Cruz is a visionary business owner and a modern-day acupuncturist who has seamlessly integrated her extensive experience in the fitness industry with traditional Chinese medicine. With over 20 years in fitness, Blanche combines her expertise in exercise, nutrition, and holistic health to provide a comprehensive approach to wellness.

As a dedicated mother of four daughters, Blanche balances her professional life with her role at home, bringing a nurturing and practical perspective to her work.

In this conversation we explore:

• The lessons she took from the fitness industry into a completely new business
• Relatability and being a modern acupuncturist
• Social media strategy - with limited time and wanting to be present for family, how she stays consistent

Connect with Blanche here:

https://www.instagram.com/acupuncturebyblanche/ https://acupuncturebyblanche.com/

Learn more about Creator Club business coaching and resources to help you in your marketing:

Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Get your copy of the 13 content prompts to build your world by clicking here

Tahnée Sanders is the founder of The Strategy Studio and a former journalist turned Messaging Expert, Marketing Strategist, and Copywriter. She specialises in helping service-based business owners who feel overwhelmed by marketing to clearly communicate their value and charge what their expertise is worth. Through her approachable and realistic methods, Tahnée provides actionable strategies and compelling copywriting that empower entrepreneurs to connect with their ideal clients and run more enjoyable, profitable businesses.

Connect with Tahnee:

https://www.instagram.com/thestrategystudio/ https://www.linkedin.com/in/tahnee-sanders/ https://thestrategystudio.com.au/

Connect with Ruby and learn more about Creator Club and our work with service businesses:

Learn more about Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram

Get your copy of the 13 content prompts to build your world by clicking here

A few thoughts on why having a long form place like email, podcasting, YouTube or Substack may be the secret to the engagement and community (and possibly even revenue) that so many of us desire in our business.

Connect with Ruby and learn more about Creator Club:

Get your copy of the 13 content prompts to build your world by clicking here

Learn more about Creator Club and our 1:1 business coaching program

Connect with Ruby on Instagram