• #193 – All the things you need to know about starting a podcast for your small business with Kim Kerton

  • Dec 9 2024
  • Length: 1 hr and 17 mins
  • Podcast

#193 – All the things you need to know about starting a podcast for your small business with Kim Kerton

  • Summary

  • Kim Kerton is the Founder of Good Side of the Bed, a boutique consulting firm that specialises in the education and strategic ideation of podcasting for brands, marketers and business owners

    With both Content and audience-first thinking, local and international cultural insights and positive impact through story-telling is at the heart as well as the ability to find the commercial potential in content.

    In this conversation, Kim and I discuss:

    • Her journey starting a podcast
    • "Build in public" as a strategy. What are the pros and con's and how she's warmed up to being more vulnerable
    • The nuts and bolts around building a podcast and what to consider in the early days to make your show stand out

    Connect with Kim on LinkedIn: https://www.linkedin.com/in/kim-kerton/ Connect with Kim on Instagram: https://www.instagram.com/goodsideofthebed_/ Good Side of the Bed Website: https://goodsideofthebed.com.au/ Unemployed and Afraid Instagram: https://www.instagram.com/unemployedandafraid/

    Watch Emails that Sell Masterclass on demand and learn how to sell through story-based emails that your audience will want to open

    Creator Club and our 1:1 business coaching program

    Connect with Ruby on Instagram

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