Although the words are sometimes used interchangeably, goals and objectives are not the same thing.

In this episode, Fergal looks at the difference between goals and objectives and why it matters.

He discusses the common mistakes people make when setting objectives and how to avoid these mistakes.

Using real-life examples, Fergal will show you some effective (and ineffective) objectives and how to align client initiatives with your objectives so you can build stronger client relationships and bigger sales wins.

Timestamps:

00:00 Recap of Episodes 2–4

02:45 The Difference Between Goals and Objectives

05:12 Common Mistakes in Objective Setting

13:39 Exercise: Identify Which Statements Are Objectives

18:00 Why It’s Important to Set Objectives

19:35 How to Create Effective Objectives

Be sure to rate, subscribe, and share the podcast if you found it helpful!

Download Fergal’s FREE GUIDE on how to get the revenue growth you crave and radically improve your sales velocity with these 11 practical strategies here.

Learn how to boost client retention and revenue with Fergal’s Key Account Planning Workshops

Connect with Fergal:

Website: www.sysvelocity.com

Contact: Get In Touch

LinkedIn: Fergal O’Carroll

In this episode of the Supercharge Your Sales Velocity Podcast, Fergal talks with Kristie K. Jones, a sales consultant, coach, speaker, and author of Selling Your Way In.

Kristie discusses her journey from growing up in a sales-focused family to building her own consultancy business.

Drawing from her book, Kristie provides advice on finding the right sales role, industry, and environment to succeed.

They also discuss the ongoing role of discovery in sales conversations and the impact of remote and hybrid work on the sales profession.

This episode is packed with useful takeaways for anyone starting out in sales or looking to advance their sales career.

Timestamps

00:00 Introduction to Kristie K. Jones and Her Career

01:08 Growing Up in a Sales-Focused Family

02:09 Kristie’s Path to Building a Consultancy Business

06:15 How Mentorship and Networking Shaped Kristie’s Career

09:19 Adapting to New Challenges in Modern Sales

14:13 The Shift to Remote Work and Its Impact on Sales Teams

18:47 Insights from Selling Your Way In

25:02 Finding the Right Sales Role and Industry for You

27:12 Why Mentorship is Important in Sales

29:50 Key Habits of the Top 10%

33:44 Discovery as a Process, Not an Event

35:44 It’s Not a No, It’s a ‘Not Right Now’

39:04 Strategies for Hiring and Retaining Top Sales Talent

45:08 Addressing Job Search Challenges

We hope you enjoyed this episode! If you did, please rate the show 5 stars and follow.

Be sure to connect with Kristie on LinkedIn and share your biggest takeaway from this episode.

Connect with Kristie:

Website: ⁠www.kristiekjones.com⁠

Kristie’s Book: ⁠Selling Your Way In⁠

LinkedIn: ⁠Kristie K. Jones⁠

Connect with Fergal:

Website: ⁠www.sysvelocity.com⁠

Contact: ⁠Get in Touch⁠

LinkedIn: ⁠Fergal O’Carroll

If you want to stand out from your competitors, then creating a joint vision statement is going to do this for you.

In this episode of The Supercharge Your Sales Velocity Podcast, Fergal looks at the importance of understanding your client’s initiatives and aligning them with a joint vision statement.

By focusing on creating alignment, he outlines how you can build stronger client relationships, differentiate yourself from competitors, and generate new sales opportunities.

From this episode, you’ll learn:

• Why understanding client initiatives is important for building trust and delivering value.
• How to create a joint vision statement that bridges client goals with your sales objectives.
• How to structure your joint vision statement with four essential components.
• Common pitfalls to avoid when creating a vision statement and how to overcome them.

Timestamps:

00:00 The Challenge of Unsolicited Proposals

03:41 Understanding Client Initiatives

09:15 Creating a Joint Vision Statement

14:21 Structuring Your Joint Vision Statement

We hope you found this episode valuable. Don’t forget to subscribe and rate the show if you enjoyed it!

Learn how to boost client retention and revenue with Fergal’s Key Account Planning Workshops.

Connect with Fergal:

Website: www.sysvelocity.com

Contact: Get in Touch

LinkedIn: Fergal O’Carroll