The Push

By: Jack Ferguson
  • Summary

  • The Push is the essential podcast for small and medium companies searching for their next stage of growth.

    Marketing, product, and sales is hard, easy, fun, awful, stressful, or euphoric, it just depends on what day you're asked.

    So, listen, laugh, and learn with expert co-hosts Jack Ferguson and Alex Urquhart as they deconstruct relatable challenges, and offer straightforward, easy-to-understand remedies - all whilst having a laugh!

    © 2024 The Push
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Episodes
  • How to Slash B2B Sales Cycles and Manage Investor Expectations
    Sep 10 2024

    In this episode, we explore how B2B software companies can speed up their sales process.

    Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns.

    Learn practical tips for;

    1) Speeding up sales cycles

    2) Managing difficult investor expectations

    3) Setting up your startup for rapid growth

    4) Navigating the complexities of B2B sales

    5) Pipeline management

    This episode was co-hosted by:

    - Brand Strategist Jack Ferguson

    and

    -Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

    Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

    Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

    Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

    Follow The Push on YouTube here: The Push - YouTube

    Follow The Push on Instagram here: The Push (@bethepush) • Instagram photos and videos

    Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast (bethepush.com)

    Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

    Visit Alex’s website here: Home | Market Science (market-science.co)



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    26 mins
  • Unusual, Effective Marketing and Sales Tactics for B2B Companies
    Aug 27 2024

    The most seldom used tactics are often the most effective.

    You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC.

    But what about some lesser thought about tactics?

    And how can your company use them to increase revenue?

    In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness.

    Specifics this episode cover include:

    • Simple event strategies that are low cost but high impact

    • How to meet more senior individuals in your industry and build a genuine relationship with them

    • How to approach relationship building with well connected individuals

    • How you can rapidly build trust with senior people in your target market

    • Some unique ways to approach networking

    • How to use the principle of reciprocity for your business growth

    This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn

    Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

    Find The Push on LinkedIn here: The Push: Overview | LinkedIn

    Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

    Visit Alex’s website here: Home | Market Science (market-science.co)

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    25 mins
  • So, you're getting ghosted after the demo?
    Aug 13 2024

    Ever wondered why your sales demos might not be hitting the mark?

    Ever wondered why your proposals seem to stall at the finish line?

    It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it?

    In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating storytelling.

    We explain why your prospects are ghosting, and what you can do about it.

    Specifics this episode cover include:

    • What B2B buyers are thinking when evaluating your proposal.

    • The four main barriers that get in the way of B2B prospects purchasing

    • What demo:close ratios should you be aiming for? What ratios are too low?

    • How to get buy in from your prospect’s stakeholders

    • Whether or not you should add urgency to a B2B sales process?

    • How to reduce the risk of purchasing for prospects which in turn makes the sale more likely.

    • The importance of an info pack and the key points it should contain.

    • How to identify areas for improvement in your sales process

    • Why prospect inaction is more of an enemy to you than competitors.

    This episode was co-hosted by Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart

    Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

    Find Alex on LinkedIn here: Alex Urquhart | LinkedIn

    Find The Push on LinkedIn here: The Push: Overview | LinkedIn

    Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

    Visit Alex’s website here: Home | Market Science (market-science.co)

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    30 mins

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