Reuse, Reduce, Repurpose is the ethos at the centre of Tea Bird Tea. This is because founder Ashleigh Cotterill believes that sustainability is not a buzzword, it’s a mandate. And it’s key to how she is scaling her product business. Even something as simple as a cup of tea has the power to do good and we speak to Ashleigh about how she is doing this through her partnership strategy.

In this episode we talk about:

• How Tea Bird Tea was born in the markets of Bondi Beach and the Gold Coast Australia;
• The importance of product differentiation and how Ashleigh achieves this;
• How to scale a product business;
• What it means to be a truly sustainable business;
• What Ashleigh looks for in a partnership;
• How Tea Bird Tea partnerships do good by supporting refugee education in Malaysia.

Want delicious, beautifully packaged tea that makes an impact? You can get 20% your purchase of Tea Bird Tea with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

We've been talking a lot about partnerships this season, so in this episode, host Elena Kersey takes you through 5 ways partnerships can grow your business based on the lessons we've learned so far.

1. Partnerships for Reach - with Sasibai Kimis, founder of Earth Heir
2. Partnerships for Positioning - with Helen Neal, founder of HN Communications
3. Partnerships for Innovation - with Jenny Au, founder of Fund Fluent
4. Partnerships for Resilience - with Becky Fox, sustainable business mentor and founder of susMBA
5. Partnerships for Value - with Abbey Pantano, founder of Impact Collab

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!

If diversity is key to innovation, then a diverse investor pool is key to a healthy startup eco-system. Maaike Doyer left a career in management consulting for entrepreneurship - first by co-founding Business Models Inc, the producer of the Business Model Generator book and most recently through co-founding Epic Angels, an all women angel investment collective investing in Asia-Pacific startups.

In this episode we talk about:

• Maaike's journey from consulting to entrepreneurship;
• Why she wanted to make investing in startups more accessible to women;
• Why the funding gap exists - is this bias against female founders, or is this about misunderstanding and uncertainty?
• Why she looks for founders who refuse to die and who favour agility over ego;
• The advice she always gives founders

Interested to join Epic Angels? Find out more here.

If you are a startup founder and you want to pitch your startup to Epic Angels, make sure you mention this podcast in your submission!

Want delicious, beautifully packaged tea that makes an impact? Check out our season partner Tea Bird Tea. You can get 20% off your purchase with the code HUGINAMUG20.

Follow The Purpose Effect on Instagram, or send us an email at hello@thepurposeeffectpod.com we'd love hearing from you!