Have you ever wondered what to do if you have so many different ideas and passions that you’re not sure how to get started choosing a niche?

My guest, Paula Engebretson, can relate. And she just might be able to help you find more focus, too.

Paula is a Certified Life Coach and productivity fanatic. She helps fellow ADHDers take action, finish what they start, and work with their brains to create the life they want.

And as with many coaches, her niche stemmed from her own experiences and challenges.

She started out with a PhD in musicology, studying the history of music (which sounds pretty cool).

But she struggled with staying focused as a result of yet-undiagnosed ADHD.

While searching for time management strategies and other tools to help herself, she discovered life coaching.

At the same time, as a professor, Paula saw elements of herself in some of her ADHD students and was diagnosed at the age of 31.

So, how did she go from a new diagnosis to coaching others with ADHD?

In this episode, Paula tells us all about how she started using blogging (and later a podcast) as a creative outlet, sharing time management, productivity and focus solutions that had worked for her…even before she realized ADHD was a part of the picture.

Not surprisingly, many of the clients who came to her for this sort of help happened to have ADHD diagnoses, as well.

So, her messaging evolved to fit her people. And a niche was born.

There is so much goodness in this conversation, and I think everyone will relate to something here.

We dive into:

• How ADHD presents differently in different genders and age groups, as well as differences between individuals.
• Some of the common challenges for people with ADHD.
• The concept of “scaffolding” yourself with skills and support to help hold you up in the areas where you struggle.
• And why Paula thinks ADHD is more prevalent among entrepreneurs than in the corporate world.

Listen in to hear it all!

Learn strategies and concepts to thrive with your distractible brain on the I'm Busy Being Awesome Podcast

Connect with Paula on Instagram or Facebook @imbusybeingawesome

Learn more about 1:1 and group coaching with Paula on her website

Follow Veronique on Instagram @my_perfect_niche

Join Dial Your Niche in 5 Hours

Have you ever wondered how you can turn your own struggle and passion into a successful coaching business that you love?

In this episode, I’m speaking with Lisa Salisbury of Well With Lisa. She is a health and weight loss coach for women who have obsessively dieted in the past.

The women she works with often feel lost when it comes to losing weight unless they have an app, book, or detailed process to follow. Lisa helps them lose weight by checking in with themselves rather than an app.

As is often the case with amazing coaching niches, Lisa’s own journey has led to her niche.

I often refer to this as “The Path,” in which you look back on your past experiences to determine who you can best serve now.

She coaches on the thing that was a struggle for her and that she overcame herself.

Lisa was a “chronic dieter” in her past and even got her friends to join in whatever diet or weight loss trend she was following at the time.

She tried a lot of things that didn’t work for her and eventually realized that she was really obsessing over tracking, going so far as to stand in front of the fridge eating at night to get her macros in (even though she wasn’t hungry) and weighing her food at the dinner table.

She knew that things weren’t right and she needed to take a step back.

An obsession with dieting and healthy eating is accepted within our culture, but it takes such a mental toll. Lisa knew that there were a lot of other women struggling in the same way that she did.

What she learned through coaching, and the way she helps her clients now, is that weight loss and wellness aren’t all about the numbers. Your thoughts and feelings about food play a huge role, as well.

Lisa and I talk quite a bit about The Model in this episode, developed by Brooke Castillo of the Life Coach School, because it really can apply to any situation, including weight loss.

In fact, one of Lisa’s favorite exercises is plugging her client’s scale weight as a circumstance. A numerical fact. “I’m too heavy” is not a circumstance; it’s a thought. This tends to open up a whole new conversation and take away the drama of weighing themselves.

Lisa’s clients track their food through simple journaling, and they also dive deeper into the thoughts behind challenges like why they’re eating when they aren’t even hungry.

The end result? Women come through the program thinking about food less - less emotional desire for food and less obsessing - and still lose weight!

Check out the full podcast episode to hear more of Lisa’s story and her advice for coaches who are still choosing a niche.

Connect with Lisa on Instagram @well_with_lisa

Check out Lisa’s 12-week coaching program at www.wellwithlisa.com

Follow Veronique on Instagram @my_perfect_niche

Join the Life Coaches: Find Your Profitable Niche Facebook group

Dial Your Niche in 5 Hours

Have you ever wondered what it’s like to take a career you’ve had for more than 3 decades and turn it into a fabulous niche?

I’m so excited to have Wendy Crabbe with me on this episode of the Profitable Niche Podcast.

Wendy helps health professionals and women over 50 lose up to 50 pounds so they can feel great in their bodies for another 50 years.

We’re talking all about her niche and how it has evolved over time.

Wendy’s niche is particularly interesting because she has been able to incorporate 38 years of nursing experience in addition to her personal weight loss journey to help other busy women, nurses and health practitioners lose weight and keep it off.

She’s also been through a few different versions of her niche, getting more specific each time on who she can serve best.

Wendy first discovered life coaching when she was struggling to lose weight herself.

She was tired of dieting and feeling deprived and hungry all the time.

She had tried all the things and thought her hormones were to blame.

Then, she came across a book by our mentor, Brooke Castillo, called “If I’m So Smart, Why Can’t I Lose Weight?”.

It was exactly how Wendy felt in that moment and how so many of her clients feel when they come to her now.

She had 2 Masters degrees, worked in health care and still couldn’t figure out how to lose the weight.

That year, at the age of 56, Wendy lost 55 pounds. She also experienced transformations far beyond weight loss through working with a coach.

And when she figured out ways of losing weight that she’d never seen before, she felt compelled to tell everyone about it.

So, she became certified herself.

As happens so often with niches, Wendy’s ideal client is really a past version of herself. But her niche has evolved over time, becoming more specific with each new version.

She’s sharing her story of how her niche came to be and why she once felt resistant to working with the people who are now her best clients.

And, of course, you’ll hear her advice for other life coaches starting out.

You don’t want to miss this one!

Connect with Wendy on Facebook, Instagram or LinkedIn @weightlosswithwendyc

Visit her online

Listen to the Weight Loss with Wendy podcast

Follow Veronique on Instagram @my_perfect_niche

Join the Life Coaches: Find Your Profitable Niche Facebook group

Dial Your Niche in 5 Hours