In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast.

Azeem shares how he began as an aspiring sports journalist and when that didn’t work out he shares how he landed his first SEO gig. He discusses his time at multiple agencies, his transition to in-house SEO roles, and the different challenges each type of role presents. We also get into salary transparency, disparities in salary, knowing your value, and we share our experiences and advice for negotiating the salary you want. We also cover off on why he decided to start a podcast and how he has used his podcast to build his personal brand.

For our core topic, there’s no better way to end the season than by digging deep into Diversity and Inclusion. We talk about Azeem’s article from February entitled “Diversity and Inclusion in Marketing in 2021: Why has nothing changed?” We discuss the current state of diversity and inclusion in SEO, Azeem shares his experiences, we discuss what areas we believe are still not where they need to be, and what we can all do to continue to improve diversity and inclusion in our industry.

Lastly, we take our final round of Twitter questions of the week and award an entire box of Page 2 Podcast swag.

So get your popcorn ready as we tell Azeem’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker.

We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it’s like to go through the challenge of initially learning SEO when there are so many grey areas and opinions, and how she learned SEO from an Information Architect,.

Additionally, Dawn shares her thoughts on traditional education as it relates to digital marketing preparedness, why she started her own company, and her passion for information retrieval and indexing which has led her to get her Masters in the field of Computer Science, AI and Machine Learning.

For our core topic, we discuss Google’s BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it’s not simple to optimize for).

Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.

So get your popcorn ready as we tell Dawn’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy.

We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mill churning out 100,000 words per month, and how that back-breaking job led her to found her own copywriting company Zenith Copy. We also touch on why she decided specifically to focus on SaaS and tech companies, how she’s gone about developing her personal brand and establishing her presence within the SEO industry.

For our core topic, we talk about topic clusters and long-form content, how to properly execute a topic-cluster strategy, we share our thoughts on whether long-form content is right for all types of pages, and talk about how to use topic clusters and long-form content to sell your products and services.

Finally, we answer Twitter questions of the week and award some more swag.

So get your popcorn ready as we tell Chima’s SEO story and have another great roundtable discussion. 

In this week’s episode, we talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast.

We talk about his beginnings living as a young gamer, his collegiate experience in the business space and his eventual transition into digital marketing as a trainee at The Reach Group, a former digital marketing agency in Germany. We talk about how they helped him build his foundational skills, how they helped him develop his craft as a consultant, and which skills he honed on his own. We cover his roles at Searchmetrics to Atlassian, G2, and finally how we landed his gig at Shopify and what his role looks like there. As a sidebar, we all share our hilarious first websites.

For our core topic, we discuss a new concept we’re calling “Zero-Based SEO” (are actually Kevin is terming it) that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It’s an amazing part of the discussion that you won’t want to miss.

And finally, we take Twitter questions of the week and award some more Page 2 Podcast swag!

So get your popcorn ready while we tell Kevin’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Alina Benny, SEO & Content Lead at Nextiva.

We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and eventually to Nextiva. 

We also talk about traditional bias against Indian SEO’s within the U.S. along with the most common misperceptions. Additionally, we cover Alina’s really awesome LinkedIn profile in which she brings the fire by publishing actual results next to her job history (something more people should do). 

For the core topic, we talk about content strategy in SEO, the most important aspects of doing content the right way, how to balance product SEO and selling in an era where Google values high-funnel informational content, and much more.

Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.

So get your popcorn ready as we tell Alina’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.

We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.

For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.

Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.

So get your popcorn ready as we tell Hannah’s SEO story and have another great roundtable discussion.

In this week’s episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark, former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine Liang, Director of SEO at The New York Times.

We discuss our previously unknown digital marketing background crossover, and both Jaimie and Christine talk about their SEO career journeys from working at different digital marketing agencies to previous experience in publishing, jumping in-house, biggest challenges, as well as what it’s been like to lead the SEO strategy at New York Times and The Wirecutter respectively.

For our core topic, we dive deep into Publisher SEO and specifically what it’s like to work on SEO for a massive news site, how to work with editorial teams, doing SEO at scale, handling SEO for sites with paywalls, as well as what it was like to migrate The Wirecutter from a separate domain into a subfolder on The New York Times website.

We also answer Twitter questions of the week and award some more Page 2 Podcast merch!

So get your popcorn ready for this double-feature as we tell Jaimie and Christine’s SEO stories and have another great roundtable discussion.

In this week’s episode, we talk with Mordy Oberstein, liaison to the SEO community for Wix.

We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital marketing. We go into how he landed the job at Rank Ranger and his evolution from Marketing & Content Manager to CMO. 

We also discuss what was behind his decision to move on and become the SEO community liaison at Wix and how he is managing to juggle leading or contributing to 3 podcasts.

For our core topic, we talk about Wix SEO, tackle why Wix seems to get a bad rap in the SEO community, and touch on key SEO features and capabilities.

Finally, we answer Twitter questions of the week and award some more Page 2 Podcast merch!

So get your popcorn ready as we tell Mordy’s SEO story and have another great roundtable discussion.