In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast.

Azeem shares how he began as an aspiring sports journalist and when that didn’t work out he shares how he landed his first SEO gig. He discusses his time at multiple agencies, his transition to in-house SEO roles, and the different challenges each type of role presents. We also get into salary transparency, disparities in salary, knowing your value, and we share our experiences and advice for negotiating the salary you want. We also cover off on why he decided to start a podcast and how he has used his podcast to build his personal brand.

For our core topic, there’s no better way to end the season than by digging deep into Diversity and Inclusion. We talk about Azeem’s article from February entitled “Diversity and Inclusion in Marketing in 2021: Why has nothing changed?” We discuss the current state of diversity and inclusion in SEO, Azeem shares his experiences, we discuss what areas we believe are still not where they need to be, and what we can all do to continue to improve diversity and inclusion in our industry.

Lastly, we take our final round of Twitter questions of the week and award an entire box of Page 2 Podcast swag.

So get your popcorn ready as we tell Azeem’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker.

We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it’s like to go through the challenge of initially learning SEO when there are so many grey areas and opinions, and how she learned SEO from an Information Architect,.

Additionally, Dawn shares her thoughts on traditional education as it relates to digital marketing preparedness, why she started her own company, and her passion for information retrieval and indexing which has led her to get her Masters in the field of Computer Science, AI and Machine Learning.

For our core topic, we discuss Google’s BERT and how it incorporates natural language understanding, AI, machine learning, and just what – if anything – you can do to optimize for it (spoiler: it’s not simple to optimize for).

Finally, we answer Twitter questions of the week and award some more Page 2 Podcast swag.

So get your popcorn ready as we tell Dawn’s SEO story and have another great roundtable discussion.

In this week’s episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy.

We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mill churning out 100,000 words per month, and how that back-breaking job led her to found her own copywriting company Zenith Copy. We also touch on why she decided specifically to focus on SaaS and tech companies, how she’s gone about developing her personal brand and establishing her presence within the SEO industry.

For our core topic, we talk about topic clusters and long-form content, how to properly execute a topic-cluster strategy, we share our thoughts on whether long-form content is right for all types of pages, and talk about how to use topic clusters and long-form content to sell your products and services.

Finally, we answer Twitter questions of the week and award some more swag.

So get your popcorn ready as we tell Chima’s SEO story and have another great roundtable discussion.