In today’s over-marketed and commoditized world, Ari Galper, the author of six best-selling books and the world’s number one authority on trust-based selling, has defined the state of selling in today’s economy as the “Trust Recession”.
If you’re in a low-volume/high-margin business, and you have a long sales cycle, with multiple steps, causing you to “chase” potential customers and clients, Ari has created “The One Call Sale” trust-based selling system.

You have heard the story of the Tortoise and the Hare. The slow and steady wins the race. That's the money-making power of the newsletter. It is an anomaly in the direct marketing world, but you cannot argue with results. Only results matter. On this episode of The One Thing Podcast, I talk with Justin Miller, founder and owner of Profit 911, soon to be branded Jurassic Marketing, to talk about the newsletter and how it fits into any businesses' marketing efforts.

Profit 911 Consulting Inc., based in East Moline, Illinois, is a direct mail marketing agency dedicated to accelerating small business growth through innovative and trackable direct mail campaigns. Their team, known as "The Herd," comprises marketing experts passionate about helping businesses dominate their niches by delivering impactful marketing strategies that require minimal client effort. Services include newsletters, pen-written cards, and letters, all designed to effectively engage target audiences. With a mission to help businesses grow efficiently, Profit 911 offers a unique approach that combines traditional direct mail methods with modern tracking techniques, ensuring measurable results for their clients.

The next generation will inevitably take the reins of business from seasoned veterans, but the question remains: what will they learn, and what will they achieve? There’s a small, ambitious group of young entrepreneurs choosing an unconventional path to success, one not typically taught in higher education. This select group seeks wisdom from the masters before them, combining real-world experience with academic learning, and discovering that true insight often comes with age.

In this episode, you’ll meet Austin Hornsby. Like many others, Austin began his journey by attending college, aiming for a traditional career path. However, he was fortunate to also encounter the dynamic world of direct response marketing and advertising—an industry driven by renegades and trendsetters. You’ll hear about Austin’s unique and unconventional path to success, and how, at just 24, he became the top salesperson for the nation’s leading replacement window company, out-earning his peers by an astonishing 100:1 ratio.

Throughout my career, I've harnessed the power of free media and PR to promote my shows and build my brand. As an entertainer, it was essential to gaining visibility and making a name for myself. The advertising impact of free media—whether in print, on television, or radio—can’t be bought at any price. Yet, many businesses struggle to secure this kind of publicity because they approach it the wrong way. In media, there's a clear distinction between paid advertising and stories or editorials. While people might glance at ads, they truly engage with stories and editorials. The real goal of any advertising effort is to get noticed, read, and ultimately elicit a response. In this episode, I speak with a PR expert who has a proven track record. I've referred clients to her, and she’s consistently secured valuable media coverage for them. This is a powerful marketing strategy that few have truly mastered.

Melanie Rembrandt is the founder of Rembrandt Communications®, LLC, She is an award-winning publicist, copywriter, and speaker. She has helped thousands of entrepreneurs worldwide through her articles in top publications, such as Harvard Business Review, The Rich Dad Company, Thrive Global, Medium, Success, Hollywood Weekly and others. She’s appeared with Dan Kennedy’s No B.S., Robert Kiyosaki’s Rich Dad, American Writers and Artists Institute, PINK, and at many other event.

In addition to this podcast, she’s also been a guest on the “Simplify Your Business” C-Suite Radio podcast, and The Small Business PR Academy. A magna cum laude graduate of the prestigious UCLA School of Theater, Film and Television, Melanie has appeared on all of the major television networks and is the author of “Simple Publicity,” “Secrets of Becoming a Publicist”, published by AWAI and “Dance Class Etiquette.” Entrepreneurs, Fortune 500 companies, and celebrities work with Melanie to have more time to thrive and boost sales, awareness and credibility. When she’s not at her desk? You’ll probably find her helping others, kickboxing, dancing, or scuba diving with sharks!

This isn't the first time a guest has emphasized the power of having a targeted, qualified prospect list for marketing and sales. However, in this episode, you'll meet Darin Garman, who brings a fresh perspective. While it might seem that Darin is simply in the commercial real estate business, he has redefined the approach to buying and managing multi-unit residential properties in Iowa, USA, the Heartland of America.

Darin has built the largest residential real estate portfolio in the region and developed a unique business model. In our conversation, he shares how the business concept evolved and highlights the crucial role of lists in its success. Darin’s "One Thing" is a strategy that can be applied to any business, across all categories and industries.

You can watch the podcast on YouTube at: https://youtu.be/KKewdMfbZ3c?si=kQhKt8cWPQ4elU94

For entrepreneurs, being on the lookout for new ideas is essential to staying competitive and innovative in an ever-changing business landscape. The commitment to lifelong learning is key, as the world evolves and new challenges and opportunities arise. Entrepreneurs who embrace the mindset of being perpetual students are better equipped to adapt, grow, and seize fresh opportunities. This pursuit of knowledge not only fosters creativity but also helps them stay ahead of trends and anticipate the needs of their market. By continually learning and seeking out new perspectives, they cultivate resilience and the ability to innovate, which are vital traits for long-term success.

In the face of the perfect storm: The real estate market crash, a struggling law practice, and devastating personal tragedies nearly brought Greg McCollum to the brink of failure. However, armed with his passion, value-based upbringing, and a commitment not to fail, Greg did what few in his position would do: he kept going. When faced with insurmountable odds—where most would crumble, retreat, and accept failure—Greg persevered. He kept his eye on the future and found a way to overcome impossible odds.

Today, Greg runs a seven-figure criminal defense law firm in Myrtle Beach, South Carolina. He works only seventeen hours a week, takes regular vacations, travels with his two daughters, and enjoys life on his own terms. Greg’s journey embodies the American Dream: overcoming debilitating struggles and an often-wavering commitment, he persevered until he succeeded. Greg shares his story in his new autobiographical book: From Chaos to Control - A Criminal Defense Lawyer's Guide to Building an Abundant Life.

You can watch the podcast on YouTube at: https://youtu.be/tTcfsbGmtHE?si=FIX4ukrw4VNnXOrF

Day 14 of being sequestered (by Governor decree). So far, no contagions in the Sheetz household.

It's hard to get away from the conversation going on currently.

If your business isn't on the exempt list, you may be sitting home wondering what will happen, what can you do?

I just published another episode of my podcast. In this episode, I speak with Ben Glass. A highly successful attorney in Virginia, coach and adviser to hundreds of solo-attorneys, husband and father to 9 kids.

This is an extremely timely discussion. In the coming weeks life will make the move toward some kind of normalcy. You'll be playing catch up managing the fall out and trying to figure out what to do to get the financial wheels put back on.

Ben offers ONE Thing you can (and should) do. Take 20-minutes now to listen in on our conversation.

I have good news and bad news! The good news is you're the boss. You get to make the decisions, lead people, you get all the perks. The bad news is you're the boss. Everyone's looking to you for answers, for direction and confidence.

Who's there to TALK YOU OFF THE LEDGE?

Owning and running a business is the loneliest job. There are times you feel like you're on an island all alone. When you're not. All the other business owners feel as you do. It doesn't matter how success you or your business is, there's always sleepless nights and something new to worry about... like the spread of a crazy virus. How should it have an impact on business, but it does. My guest this episode is Pete Lillo.

Pete has a long history with successful people and business. From the watch tower of a US Navy Mine Sweeper in the 6-day war (June 1967) to a highly successful startup print shop in Fairlawn, Ohio he connected with the most iconic and successful marketing minds - Gary Halbert (Coat of Arms), Dave Thomas (Wendy's Restaurants) & Dan Kennedy. Pete shares the secret, the ONE Thing he credits his success to... The Power of the Mastermind.