In today’s over-marketed and commoditized world, Ari Galper, the author of six best-selling books and the world’s number one authority on trust-based selling, has defined the state of selling in today’s economy as the “Trust Recession”.
If you’re in a low-volume/high-margin business, and you have a long sales cycle, with multiple steps, causing you to “chase” potential customers and clients, Ari has created “The One Call Sale” trust-based selling system.

You have heard the story of the Tortoise and the Hare. The slow and steady wins the race. That's the money-making power of the newsletter. It is an anomaly in the direct marketing world, but you cannot argue with results. Only results matter. On this episode of The One Thing Podcast, I talk with Justin Miller, founder and owner of Profit 911, soon to be branded Jurassic Marketing, to talk about the newsletter and how it fits into any businesses' marketing efforts.

Profit 911 Consulting Inc., based in East Moline, Illinois, is a direct mail marketing agency dedicated to accelerating small business growth through innovative and trackable direct mail campaigns. Their team, known as "The Herd," comprises marketing experts passionate about helping businesses dominate their niches by delivering impactful marketing strategies that require minimal client effort. Services include newsletters, pen-written cards, and letters, all designed to effectively engage target audiences. With a mission to help businesses grow efficiently, Profit 911 offers a unique approach that combines traditional direct mail methods with modern tracking techniques, ensuring measurable results for their clients.

The next generation will inevitably take the reins of business from seasoned veterans, but the question remains: what will they learn, and what will they achieve? There’s a small, ambitious group of young entrepreneurs choosing an unconventional path to success, one not typically taught in higher education. This select group seeks wisdom from the masters before them, combining real-world experience with academic learning, and discovering that true insight often comes with age.

In this episode, you’ll meet Austin Hornsby. Like many others, Austin began his journey by attending college, aiming for a traditional career path. However, he was fortunate to also encounter the dynamic world of direct response marketing and advertising—an industry driven by renegades and trendsetters. You’ll hear about Austin’s unique and unconventional path to success, and how, at just 24, he became the top salesperson for the nation’s leading replacement window company, out-earning his peers by an astonishing 100:1 ratio.