Do you struggle with how much information to put in your webinar? Overteaching might be what's hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection.

Listen in a disover how to teach relevant concepts and back them up with stories and analogies, way you can build trust and connection with your audience, and tips create demand for your products or services.

You can keep your audience excited and invested but the first step is to stop overwhelming them.

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I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I'm ending that debate by sharing my experiences and insights from using both models over the past two years in our business.

Listen in and discover the pros and cons of each strategy and how we've successfully integrated both to create powerful and profitable business models.

By combining launches with evergreen strategies, we've maximized our revenue and improved our overall business operations. Stay tuned to learn why mastering both could be the key to unlocking your business's full potential.

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We're kicking off the year with a new podcast series, and in this first episode, we'll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away.

Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs that indicate this issue, and strategies to shift from explaining and convincing to persuading. By focusing on symptoms rather than root causes and crafting self-diagnosing content, you can actually enhance your audience's engagement and make your content more effective.

We have four more common marketing mistakes to go, and I'll tell you how to avoid them all. Don't miss out!

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Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information.

Learn how to add value, build connections, and create demand using metaphors, analogies, and stories. With over seven-figure launches and thousands of students, I've refined these techniques to revolutionize your approach to webinars and sales.

Tune in to discover the new way to thrive in business, entrepreneurship, and life by leaning into who you are and what you love.

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Website: https://www.brandonlucero.com

In this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies.

This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

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The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.

So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.

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After working with over 3000 entrepreneurs, I’ve noticed one of the biggest challenges is building an efficient team, and for a lot of people the first step is hiring virtual assistants. But they often end up micromanaging or hiring assistants who cause more headaches than relief.

In this episode, I talk to one of our most successful students and a fantastic business coach, Sailynn Doyle. She'll teach you how to hire your first unicorn or multiple unicorn virtual assistants. You’ll learn about creating compelling job descriptions, identifying the right candidates, offering mutually beneficial terms, and ensuring your new hires thrive.

If you want to build a proficient team and scale your business effectively, don't miss this one.

You can find Sailynn's FREE webinar on YOUR unicorn VA here - https://passionpurposeposture.com/va

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Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt.

Some of those events were things like getting hit by car while riding my bike, moving states (again), legal issues, accidents, death and more….Although I have a hard boundary and don’t/won’t dive into the specifics of the things that happened to me this year I wanted to share the gift of the lessons I learned. I also brought on an amazing co-host to help me navigate this conversion and bring my lessons to deeper levels. You’ll have to listen to see who it is! (Ok fine, it’s Rachel Duffy our COO who I call the Wisdom Master of the company).

Enjoy and let me know if this episode has impacted you in anyway. I’d love to hear!

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