Do you struggle with how much information to put in your webinar? Overteaching might be what's hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection.

Listen in a disover how to teach relevant concepts and back them up with stories and analogies, way you can build trust and connection with your audience, and tips create demand for your products or services.

You can keep your audience excited and invested but the first step is to stop overwhelming them.

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I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I'm ending that debate by sharing my experiences and insights from using both models over the past two years in our business.

Listen in and discover the pros and cons of each strategy and how we've successfully integrated both to create powerful and profitable business models.

By combining launches with evergreen strategies, we've maximized our revenue and improved our overall business operations. Stay tuned to learn why mastering both could be the key to unlocking your business's full potential.

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Website: https://www.brandonlucero.com

We're kicking off the year with a new podcast series, and in this first episode, we'll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away.

Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs that indicate this issue, and strategies to shift from explaining and convincing to persuading. By focusing on symptoms rather than root causes and crafting self-diagnosing content, you can actually enhance your audience's engagement and make your content more effective.

We have four more common marketing mistakes to go, and I'll tell you how to avoid them all. Don't miss out!

Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com