• Redefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037
    Jan 28 2025

    In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game.


    Check out Joinbrands -> https://joinbrands.com/


    This episode is brought to you by:


    8fig: Get 25% off 8fig off at https://8fig.co


    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/


    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits


    📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

    ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.


    Timestamps

    00:00 Understanding Video Exposure

    00:19 Ice Cream Adventures

    02:07 The Dog Ice Cream Incident

    05:29 The Rise of the Creator Economy

    08:15 Introducing Ian and Dog Ice Cream Influencers

    10:12 Creators vs. Influencers

    21:37 Building Trust as a Creator

    29:22 The Importance of IP and Compliance

    32:33 Discussing Creator Trends

    33:39 The Rise of Live Selling

    35:11 Affiliate Marketing Insights

    35:26 TikTok's Closed Loop System

    37:16 Challenges for Brands on TikTok

    37:48 Effective Influencer Strategies

    50:12 Building and Protecting Your Audience

    59:32 Final Thoughts and Future Predictions


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 6 mins
  • I Made $5 Million as a Creator - Now It's Your Turn! | Justin Moore | MMP #036
    Jan 21 2025

    In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on.

    Key takeaways include:
    - The ARC Framework: Awareness, Repurposing, and Conversion goals for successful campaigns.
    - How to price your deals and avoid undercharging for your work.
    - Tips for identifying the right sponsors and building repeat partnerships.
    - How to communicate value and manage expectations with brands.

    This episode is brought to you by:

    8fig: Get 25% off 8fig off at https://8fig.co

    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

    Justin also shares his 8-Step Sponsorship Wheel Framework, revealing how creators and businesses can scale their income while serving their audience authentically. Whether you’re a seasoned entrepreneur or just starting your creator journey, this episode is packed with actionable advice.

    Timestamps
    00:00 Understanding Sponsorship Goals
    00:17 Casual Catch-Up and Event Highlights
    01:47 Challenges of Securing Sponsorships
    02:41 Maximizing Niche Communities
    03:21 Newsletter and Podcast Sponsorship Strategies
    06:11 Introducing Justin Moore: The Sponsorship Coach
    07:46 Justin's Journey and Insights
    12:34 Effective Sponsorship Negotiation Techniques
    38:48 Understanding Sponsorship Dollars
    39:37 The Ethics of Sponsorships
    40:17 Involving Your Audience in Sponsorships
    41:59 Finding Potential Sponsors
    43:09 Proactive Sponsorship Strategies
    45:50 Educating Brands and Managing Expectations
    53:41 Handling Sponsorship Challenges
    01:06:44 Upcoming Events


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 16 mins
  • The Art of Funny Sales Videos (Use This Today) | Joseph Wilkins MMP #033
    Jan 14 2025

    🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out:
    - The 8-step process to crafting videos that hook your audience.
    - Why humor can skyrocket your sales if done right.
    - Real-world success stories, including a campaign with over 1 billion views!
    - How to brainstorm and test ideas for maximum ROI.
    - Joseph shares actionable strategies to help small brands and Amazon sellers stand out in a crowded market, with insights from his work with top brands like True Earth and HelloFresh.

    Whether you’re a solopreneur or scaling an eCommerce empire, this episode is packed with expert advice and practical tips!

    This episode is brought to you by:
    8fig: Get 25% off 8fig off at https://8fig.co
    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩

    Have you tried humor in your marketing? Share your experiences in the comments below!
    ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

    Links Mentioned: Free eBook: funnysalesvideos.com/ebook
    Contact Joseph: Joseph@funnysalesvideos.com

    Timestamps
    00:00 Introduction to Video Hooks
    00:27 Meet the Hosts: Norm and Kevin
    01:10 The Importance of Authenticity
    02:16 Guest Introduction: Joseph Wilkins
    05:34 Joseph's Journey in Video Production
    06:56 The Evolution of Infomercials
    12:15 Balancing Humor and Brand Messaging
    16:28 The Power of Humor in Advertising
    36:42 Emerging E-commerce Brands
    37:15 Budget Considerations
    38:32 Free Resources for Small Brands
    39:06 The Importance of Multiple Writers
    41:17 Brainstorming and Idea Generation
    43:46 The Creative Process
    48:38 Testing and Refining Ads
    01:01:50 Final Thoughts and Contact Information


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 10 mins
  • Amazon vs. Retail: The Hard Truth Every Seller Needs to Know | Doug Pick | MMP #033
    Jan 7 2025

    In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens,

    Doug shares:
    - Proven strategies for creating standout packaging that sells.
    - The hidden costs and risks of retail partnerships.
    - How to prepare your CPG products for retail success.
    - Discover why retail remains the biggest untapped opportunity for eCommerce sellers and what it takes to stand out in a crowded market.

    Whether you’re looking to get on the shelves of big-box stores or understand the intricacies of retail packaging and marketing, this episode is packed with actionable insights!

    This episode is brought to you by:

    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

    🎯 What’s your biggest challenge in breaking into retail? Share it in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes filled with expert advice on marketing, branding, and entrepreneurship. Links Mentioned: Doug Pick’s Book – Stop or Go: DougPick.com Learn more about Heroes Earplugs: Heroes.com

    Timestamps
    00:00 Grabbing Attention in Marketing
    00:41 Ice Cream Stories
    05:07 Consumer Packaged Goods (CPG) Insights
    07:36 Introducing Doug Pick: Packaging Expert
    12:24 Doug's Journey: From Music to Earplugs
    15:42 Building a Successful Brand: Heroes Earplugs
    20:14 The Importance of Packaging in Retail
    26:48 Challenges and Strategies in CPG Packaging
    36:25 Choosing the Right Color for Your Brand
    37:03 Navigating Retail Partnerships: Walmart and Target
    38:30 The Importance of Inventory Management
    42:24 Understanding Retail Link and Vendor Responsibilities
    43:28 The High Stakes of Retail Relationships
    50:23 Hidden Costs and Fees in Retail
    01:04:52 Writing 'Stop or Go'
    01:07:26 Final Thoughts


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 14 mins
  • You’re Losing Money Without These Affiliate Strategies | Amber Spears | MMP #033
    Dec 31 2024

    In this episode of Marketing Misfits, Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of diversification to ensure business stability. Packed with actionable advice on relationship-driven marketing and affiliate growth strategies, this episode is a must-watch for entrepreneurs and marketers looking to create impactful partnerships and long-term success.


    This episode is brought to you by:


    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/


    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits


    Timestamps

    00:00 Introduction to Customer Acquisition

    00:28 Welcome to Marketing Misfits

    00:48 Casual Banter and Podcast Routine

    01:24 Introducing Today's Topic and Guest

    05:13 Amber Spears' Background and Journey

    10:29 SEO and Affiliate Marketing Insights

    12:22 The Evolution of SEO and AI Impact

    15:40 Building a Competitive Affiliate Program

    38:50 The Essence of a Good Affiliate

    39:31 Performance vs. Awareness in Affiliate Marketing

    39:49 Building Strong Partnerships

    40:25 Maximizing Affiliate Commissions

    41:58 The Power of Relationships

    43:58 Personal Stories and Business Lessons

    50:29 The Four Rooms Mastermind


    Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.


    Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.


    From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 13 mins
  • Direct Mail... The Untapped Marketing Secret | Maxximillian Seijo | MMP #031
    Dec 17 2024

    In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results.
    From abandoned cart recovery to hyper-targeted campaigns, they cover strategies that turn mail into a high-performing marketing channel. Whether you’re an e-commerce seller or local business owner, you’ll learn how direct mail can cut through digital noise and reach your customers in ways email and social media just can’t.

    This episode is brought to you by:
    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

    Timestamps
    00:00 Intro
    03:57 Kevin’s Marketing Journey
    06:27 Meet Maximilian Seijo
    07:02 Direct Mail Strategies
    30:02 Mail vs. Email Marketing
    33:44 Engagement Tips & Tricks
    39:45 Direct Mail Best Practices
    44:34 Using Lists & Data
    53:48 Final Thoughts & Wrap-Up

    Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

    Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 2 mins
  • Why Your Brand is Failing - Avoid These Branding Mistakes... | Kevin King & Norm Farrar | MMP #030
    Dec 10 2024

    Norm Farrar and Kevin King explore the deeper meaning of branding and why it’s more than just a logo or name. They share stories about their latest venture, Dragonfish Communications, and how they spent countless hours perfecting its identity to ensure it resonated emotionally with their audience. From the psychology behind iconic ad campaigns to the power of solving real customer pain points, they highlight how emotional connections drive the success of the world’s most memorable brands. Packed with humor, personal anecdotes, and actionable advice, this episode is a must-listen for anyone serious about taking their marketing strategy to the next level.


    This episode is brought to you by: Stack Influence:


    Use code MISFITS for 10% off at https://stackinfluence.com/


    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits


    Timestamps

    00:00 Welcome to the Show

    01:20 Montreal Stories & Meetings

    05:11 Dragonfish Announcement

    09:07 Why Branding Matters

    15:14 Creative Marketing Ideas

    26:11 Emotional Appeal Strategies

    28:22 Germ Awareness Evolution

    32:59 Diamonds’ Real Value

    41:41 Wrap-Up & Insights


    Check out collectivemindsociety.com for networking events with Norm and Kevin.


    Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box.


    Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    47 mins
  • Why Most Agencies Fail... (And How to Fix Yours) | Joshua Johnston | MMP #029
    Dec 3 2024

    Are you ready to unlock the secrets behind successful agency ownership? Join Norm Farrar and Kevin Kane in this enlightening episode of The Marketing Misfits, where they sit down with Josh Johnson, a renowned agency owner and consultant who has navigated the tumultuous waters of the e-commerce landscape. Together, they dive deep into the common pitfalls of starting an agency, revealing that the key to entrepreneurial success lies not just in the founder's skills, but in robust leadership and operational systems.


    This episode is brought to you by:


    Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/


    Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits


    Timestamps

    00:00 Agency Building Challenges

    01:06 Marketing Misfits Billboard

    02:37 Meet Josh Johnson and His Agency

    04:38 Starting an Agency: The Reality

    08:35 Vetting and Standing Out as an Agency

    26:00 Strategies for Client Retention

    34:16 About the Agency Owner

    35:10 Scaling Challenges

    36:06 SOPs and Training Matter

    36:47 Staying Ahead of Industry Changes

    38:59 Client Stories and Recommendations

    44:19 How AI is Shaping Agencies

    51:35 Pricing Models and Equity Deals

    57:04 Expanding Services with Vertical Integration

    Josh shares his firsthand experiences from the direct-to-consumer e-commerce space, where he built a million-dollar agency from the ground up before successfully exiting. This episode is packed with invaluable insights into agency growth dynamics, the critical challenges of client retention, and the necessity of effective onboarding processes to minimize churn rates. As the conversation unfolds, our hosts and Josh explore innovative marketing strategies that can set your agency apart in a competitive market.

    But that's not all! The discussion takes an intriguing turn as they examine the impact of AI on the agency landscape. While AI is poised to enhance efficiency, the consensus is clear: human oversight remains irreplaceable. Discover how to leverage marketing innovation while maintaining the human touch that clients crave.

    As the episode wraps up, listeners will gain practical advice on pricing agency services, the importance of niche specialization, and how to build a strong brand presence that resonates with conscious consumers. This is more than just a marketing podcast; it’s a treasure trove of business growth strategies and stories of successful entrepreneurs who have made their mark in the industry.

    Whether you’re a seasoned agency owner or an aspiring entrepreneur, this episode of The Marketing Misfits offers a wealth of knowledge that you won’t want to miss. Tune in for a conversation that promises to inspire and equip you with the tools necessary for navigating the ever-evolving world of marketing. Don’t forget to subscribe for more interviews with entrepreneurs and insights into viral marketing techniques that can elevate your business to new heights!


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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    1 hr and 9 mins