In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game.

Check out Joinbrands -> https://joinbrands.com/

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Understanding Video Exposure

00:19 Ice Cream Adventures

02:07 The Dog Ice Cream Incident

05:29 The Rise of the Creator Economy

08:15 Introducing Ian and Dog Ice Cream Influencers

10:12 Creators vs. Influencers

21:37 Building Trust as a Creator

29:22 The Importance of IP and Compliance

32:33 Discussing Creator Trends

33:39 The Rise of Live Selling

35:11 Affiliate Marketing Insights

35:26 TikTok's Closed Loop System

37:16 Challenges for Brands on TikTok

37:48 Effective Influencer Strategies

50:12 Building and Protecting Your Audience

59:32 Final Thoughts and Future Predictions

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In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on.

Key takeaways include:
- The ARC Framework: Awareness, Repurposing, and Conversion goals for successful campaigns.
- How to price your deals and avoid undercharging for your work.
- Tips for identifying the right sponsors and building repeat partnerships.
- How to communicate value and manage expectations with brands.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Justin also shares his 8-Step Sponsorship Wheel Framework, revealing how creators and businesses can scale their income while serving their audience authentically. Whether you’re a seasoned entrepreneur or just starting your creator journey, this episode is packed with actionable advice.

Timestamps
00:00 Understanding Sponsorship Goals
00:17 Casual Catch-Up and Event Highlights
01:47 Challenges of Securing Sponsorships
02:41 Maximizing Niche Communities
03:21 Newsletter and Podcast Sponsorship Strategies
06:11 Introducing Justin Moore: The Sponsorship Coach
07:46 Justin's Journey and Insights
12:34 Effective Sponsorship Negotiation Techniques
38:48 Understanding Sponsorship Dollars
39:37 The Ethics of Sponsorships
40:17 Involving Your Audience in Sponsorships
41:59 Finding Potential Sponsors
43:09 Proactive Sponsorship Strategies
45:50 Educating Brands and Managing Expectations
53:41 Handling Sponsorship Challenges
01:06:44 Upcoming Events

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🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out:
- The 8-step process to crafting videos that hook your audience.
- Why humor can skyrocket your sales if done right.
- Real-world success stories, including a campaign with over 1 billion views!
- How to brainstorm and test ideas for maximum ROI.
- Joseph shares actionable strategies to help small brands and Amazon sellers stand out in a crowded market, with insights from his work with top brands like True Earth and HelloFresh.

Whether you’re a solopreneur or scaling an eCommerce empire, this episode is packed with expert advice and practical tips!

This episode is brought to you by:
8fig: Get 25% off 8fig off at https://8fig.co
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩

Have you tried humor in your marketing? Share your experiences in the comments below!
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Links Mentioned: Free eBook: funnysalesvideos.com/ebook
Contact Joseph: Joseph@funnysalesvideos.com

Timestamps
00:00 Introduction to Video Hooks
00:27 Meet the Hosts: Norm and Kevin
01:10 The Importance of Authenticity
02:16 Guest Introduction: Joseph Wilkins
05:34 Joseph's Journey in Video Production
06:56 The Evolution of Infomercials
12:15 Balancing Humor and Brand Messaging
16:28 The Power of Humor in Advertising
36:42 Emerging E-commerce Brands
37:15 Budget Considerations
38:32 Free Resources for Small Brands
39:06 The Importance of Multiple Writers
41:17 Brainstorming and Idea Generation
43:46 The Creative Process
48:38 Testing and Refining Ads
01:01:50 Final Thoughts and Contact Information

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