Welcome to The Mar Dat Chat!

Hear Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America-Responsible for developing effective strategies and programs targeting Mass Affluent customers - $100K+ - $1M in investable assets.

Today's episode will speak about personal branding and investing in yourself. We wanted to sit down and focus on how to show up in the new year and promote the personal branding of the self.

- 1:30 The Idea of Personal Branding

- 10:00 Personal Rebranding

- 22:10 Brand Adjacency and Mentorship

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Welcome to The Mar Dat Chat!

Hear Greta Crowley, Vice President of Retail Marketing for Cox Automotive-which includes leading a complex set of brands and products, including the two of the largest largest consumer automotive brands, AutoTrader and Kelley Blue Book . In 2017 Greta was named one of Auto's Remarketing top 40 under 40. Prior to joining Cox Automotive in 2010, she served as the media supervisor at Turner Broadcasting.

- 5:00 The Digital Auto Experience

- 10:25 The Car Buyer Journey Study

- 20:30 Cox Automotive and Updating Their Funnel

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Welcome to The Mar Dat Chat!

Join us for a chat with Paula Wagner, CIO of Mansfield Oil. Mansfield is a trusted provider in the fuel industry, and they deliver innovative solutions to optimize fuel management and processes for clients across North America. We'll speak about people, process, and technology and how they are the fundamental components and how they're all interconnected, as well as Paula's experiences in her field.

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Welcome to The Mar Dat Chat! Hear Michelle Chen, Digital Marketing and eCommerce Guru on all things marketing, and especially those things global with emphasis on China. She has a professional history of consulting and digital agency work in New York, before moving to the Chinese digital space. Today we welcome Michelle back to talk about Luxury Brands and doing business in China. Love Hudson-Maggio and Michelle will walk listeners through: 1) An Overview of the Luxury Market 2) Consumer Personas and Expectations 3) Creating Value with Strategic Engagement 4) Tech Considerations We hope you enjoy this special webinar! Want to learn more about Mar Dat? ⁠⁠Click Here: https://mardatadvisors.com/

Welcome to The Mar Dat Chat! Enjoy this Coffee Klatch, on us.

Hear Dorian Benkoil, COO, Editorial Director, and Co-Founder of Teaming Media. Dorian is an award-winning journalist, an MBA, a Fulbright fellow with degrees from Stanford and CUNY Baruch College. He's been a foreign correspondent, managing editor and executive for multiple global media organizations, including ABC.

- 4:24 Using Content to Illuminate Brands

- 10:24 Intellectual Revolution Involving A.I

- 20:17 Contextual Targeting and Keeping People Engaged

Want to learn more about Mar Dat? ⁠Click Here

Welcome to The Mar Dat Chat! Enjoy this Coffee Klatch, on us.

Hear Edie Kirkman, Chief Product and Technology Officer with experience working for some of the largest corporations, Fiserv, IHG, Metro Atlanta Chamber of Commerce, and UPS talk about technology and customer experience in FinTech and other areas across B2C and B2B.

- 5:20 Organizational Alignment to the MarTech Strategy

- 16:60 The Future of A.I. and Customer Experience

- 27:00 Balancing Legacy Systems and Modernization

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Welcome to The Mar Dat Chat!

Hear Michelle Chen, Digital Marketing and eCommerce Guru on all things marketing, and especially those things global with emphasis on China. She has a professional history of consulting and digital agency work in New York, before moving to the Chinese digital space.

- 1:00 The Chinese Key Players to Pay Attention To.

- 10:00 WeChat and Brick and Mortar Commerce

- 18:12 WeChat, Data Privacy, and How That Works In China

Want to learn more about Mar Dat? ⁠Click Here

Welcome to The Mar Dat Chat!

Join us for a chat with Barbara Jones-Brown, CEO and Founder of Freeing Returns as we discuss the key challenges retailers face today.  With over 4000 stores globally using their cutting-edge technology, Barbara will discuss the problem of Total Retail Loss (TRA) and ways retailers can prevent it.  Barbara will reveal some startling statistics and show us how loyalty program data can help identify and prevent fraudulent behavior while promoting desired customer behavior.  And that's not all - we'll also be discussing the benefits of creating full ecosystem solutions through unified Order Management Systems (OMS) that span the customer journey from consideration to upsell. Barbara will share some exciting insights on how luxury brands can personalize returns to upsell and curate the shopping experience of their best customers.  Join us for this enlightening conversation and discover how technology is revolutionizing the retail industry.  Tune in to The Mar Dat Chat now!

- 7:22 Retail Fraud and Wardrobing

- 12:18 Sales Reducing Activities and Retail Loss

- 18:00 Curating Returns for Luxury Retailers

Want to learn more about Mar Dat? ⁠⁠Click Here