• Episode 7: Greta Crowley, Vice President of Retail Marketing for Cox Automotive

  • Oct 9 2023
  • Length: 38 mins
  • Podcast

Episode 7: Greta Crowley, Vice President of Retail Marketing for Cox Automotive

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  • Summary


  • Welcome to The Mar Dat Chat!

    Hear Greta Crowley, Vice President of Retail Marketing for Cox Automotive-which includes leading a complex set of brands and products, including the two of the largest largest consumer automotive brands, AutoTrader and Kelley Blue Book . In 2017 Greta was named one of Auto's Remarketing top 40 under 40. Prior to joining Cox Automotive in 2010, she served as the media supervisor at Turner Broadcasting.


    - 5:00 The Digital Auto Experience

    - 10:25 The Car Buyer Journey Study

    - 20:30 Cox Automotive and Updating Their Funnel


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