Have you ever thought: “maybe my lawyer can just send them a scary letter and that will solve the issue”? Today, I’m breaking down the false promise of the “one and done” cease and desist letter and explaining why this is not a winning legal strategy. Tune in to learn:

• Why intimidation does not guarantee results

• The “false wants” that often distract business owners from the real goal in a legal dispute

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• How to protect your company’s reputation while still enforcing your rights

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

What happens if you use someone else’s content, brand or product in your own advertising? Do you need to get permission, or is this “fair use”? This week’s episode is inspired by an ongoing lawsuit between Atari and State Farm. Atari is suing State Farm over an ad that featured one of Atari’s arcade games and sparked negative comments from Atari fans.

What are the rules for using other companies’ IP for your own advertising purposes? In this episode, I’m breaking down some of the little-known legal rules of advertising. Tune in to learn how your company can create compelling ads without getting into legal trouble.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

There has been a lot of press recently about a new federal rule that finally allows McDonalds to fix its own ice cream machines. This “Free the McFlurry” rule may seem random, but it’s at the heart of an issue that affects business owners everywhere.

Equipment and machinery is one of the most expensive investments you will make as a business owner. In fact, you may have even taken out loans to be able to afford the equipment and machinery that your business is using right now. What happens when that (often expensive) equipment breaks down? Equipment is often cheaper to repair rather than to replace, but federal laws can make getting a repair extremely difficult.

In this episode, we are talking about why it is sometimes so hard for business owners to get their equipment repaired and what you can do about it. This episode covers the legal reasons (the Digital Millennium Copyright Act) and the opposing perspectives of manufacturers vs. the Right To Repair movement.

No matter what type of business you have, you use some type of machine. Whether you are an accountant who uses a laptop, a dental office with adjustable chairs, a transportation company with a fleet of trucks, a farmer with a fleet of tractors or a spa with specialized treatment equipment. This is a topic that affects every business owner at every level. Tune it to learn what this new rule means for your rights and what it means for your business going forward.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

Is your real life story better than fiction? Has anyone ever told you that your real life could be a successful movie or TV series?

You don’t have to be famous to have a story worth telling. I’m willing to bet that you had never heard of Anna Sorokin before Netflix made Inventing Anna. I bet you had no idea who Jordan Belfort is, but you still went to go see The Wolf of Wall Street. The list goes on - from Erin Brockovich to Chris Gardner (the real life person who inspired the movie, The Pursuit of Happyness).

True stories are big business. The Wolf of Wall Street has done over $400 in revenue and the musical Hamilton has done over $1 billion. Who would have thought that these niche stories could turn into lucrative opportunities?

In this episode, I’m breaking down four things to know when thinking about selling the rights to your life story.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

Did you know you could potentially get reimbursed after a copyright lawsuit? Finances are often one of the key barriers to bringing a lawsuit. Even when a business owner has a legitimate claim and would be justified in suing, they might hesitate to take action for fear of the financial cost. Business owners can end up in a catch-22 where they see their ideas or their products being stolen, but they feel powerless to take action. In today’s episode, we’re talking about the finances behind copyright litigation and why one important exception could be a game changer for your business.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

Should you name your business after yourself? Is it a good idea for you and your business to share the same name? As a trademark lawyer, I get this question often. Of course, there are plenty of very successful businesses that share a first name, last name, or both with their original founders. Well-known examples include Ben & Jerry’s, Abercrombie & Fitch and Giorgio Armani. While this can be a successful branding strategy, there are some pitfalls to be aware of.

In this episode, I break down the pros, the cons and the pitfalls of naming a business after yourself.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

Should your business pay people to leave good reviews? Can you program a bot to watch your content so that it looks like your company has more reach? Should you ask parents, employees and friends to leave Google Reviews?

On August 22nd of this year, the Federal Trade Commission (FTC) issued a final rule banning fake reviews, fake testimonials and other fake indicators of customer satisfaction. The rule goes into effect this October, so businesses have a short window to understand what they can do and what they can’t do under this new rule.

In this episode, I am breaking down this new FTC law and explaining why companies still have plenty of options for protecting their interests when it comes to both positive and negative consumer reviews.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.

How do you protect your brand when you have international clients and customers? Is there such a thing as an “international trademark”? How would you go about protecting your trademark abroad?

It used to be that only large companies had to worry about international trademark protection, but increasingly I am meeting even solopreneuers with international reach and international client rosters.

In this episode, I am breaking down how international trademarks work and how to know if you might need one. This episode is for any business owner, small or large, who has clients or customers outside of their home country.

Announcements: Get The Legal Upgrade™

If you want to finally get legally protected in your business so you can stop leaving money on the table and start sleeping better at night, schedule a call to see if The Legal Upgrade is right for you: www.bevellaw.com/contact

CREDITS

This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.