• Pros and cons of naming your business after yourself

  • Oct 3 2024
  • Length: 25 mins
  • Podcast

Pros and cons of naming your business after yourself

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  • Summary

  • Should you name your business after yourself? Is it a good idea for you and your business to share the same name? As a trademark lawyer, I get this question often. Of course, there are plenty of very successful businesses that share a first name, last name, or both with their original founders. Well-known examples include Ben & Jerry’s, Abercrombie & Fitch and Giorgio Armani. While this can be a successful branding strategy, there are some pitfalls to be aware of.

    In this episode, I break down the pros, the cons and the pitfalls of naming a business after yourself.


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    CREDITS

    This episode was edited and produced by Bevel Law, with music by Lemon Music Studio (via Pixabay).

    You can follow Bevel Law on Instagram. Say hi via email at hello@bevellaw.com.
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