Let’s get real for a moment—how often do we see marketing that leans on fear, pressure, and scare tactics? It’s all about the “buy now or else” vibes. But what if there’s a better way?

In this episode, I’m flipping the script and diving into possibility marketing—an approach that inspires action by showcasing what’s possible for your audience.

I’ll share my personal story (including some cringe-worthy moments with cayenne water cleanses—spoiler alert: don’t do it!) and how shifting from fear-based messaging to possibility-driven storytelling can transform the way you connect with your customers.

Click play to hear all of this and:

(00:00:35) Why inspiring clients is more effective than scaring them into action

(00:01:57) My personal struggle with weight and the negative impact of fear-based messaging

(00:05:36) My three-step framework for possibility marketing

(00:07:44) How to audit your content from your ideal client's perspective to inspire action

🎧 Listen to the full episode, Four Secrets to Unstoppable Marketing, >>HERE<<

Listen to Related Episodes:

• How to Attract Higher-Paying Customers Through Your Pricing Strategy
• How To Increase Your Sales by Uncovering Your Dream Client’s Needs and Desires

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode519

Have you ever thought about the perseverance it takes to keep going, even when the journey feels impossibly tough?

Today I’m sharing one of the most reflective episodes yet—a deep dive into the lessons that shaped my 2024 and the people who had the biggest impact on my year.

This isn’t just a highlight reel. It’s about grit, growth, and the gold we’re all searching for amidst the dirt.

This episode is personal, it’s real, and it’s for anyone who needs a little encouragement to keep digging for the gold in their own life.

Click play to hear all of this and:

(00:00:50) Why I decided to reflect on the people who significantly impacted my life and business in 2024

(00:01:39) Insights from my experience with Gary Vaynerchuk, focusing on perseverance and authenticity

(00:06:01) My perspective and commitment to my goals moving forward

(00:06:58) Learnings from my mentor, Susan Sierota, who believes in me even when I doubt myself

(00:07:47) The 3 coaching styles that made a big difference for me this past year

(00:08:30) How Susan's time audits helped optimize my productivity

(00:10:58) Meeting Alex and his help in realizing that God was trying to get my attention

(00:16:31) The power of looking for gold amidst challenges

(00:19:00) The importance of going inward for personal growth

Listen to Related Episodes:

• How to Get Attention and “Embrace the Dirt” for Long-Term Success with Gary Vaynerchuk
• Strategies that Have Transformed My Business with (My Coach) Susan Sierota

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode518

Have you ever wondered how much of your communication happens without saying a word? In today’s episode, I’m chatting with Blake Eastman, founder of The Nonverbal Group, behavioral researcher, former professional poker player, and absolute genius in understanding human behavior.

Blake has a unique talent for unpacking the nuances of human interactions, helping you not just become a better entrepreneur but also a more connected and effective leader.

Together, we explore how nonverbal communication can transform the way you build trust, close sales, and lead with confidence. Plus, Blake reveals the biggest complaint employees have about their bosses—and how to fix it.

This conversation goes beyond body language—it’s about stepping into your most aligned, impactful self in every interaction, whether on a webinar, in a virtual team meeting, or during a sales call.

If you’ve ever felt unsure about how you present yourself as a leader or how to foster deeper connections in business, this episode will leave you inspired and ready to take action!

Click play to hear all of this and:

(00:03:49) How nonverbal cues can become your secret weapon to build trust and close more sales

(00:04:27) How to spot key nonverbal signals when hiring the right talent

(00:10:44) The secret that separates effective sales calls from the ones that miss the mark

(00:13:19) Why authenticity is your superpower for winning more sales

(00:16:58) The link between self-worth and selling—and why it’s about more than your pitch

(00:21:25) The biggest lessons poker can teach you about strategy and decision-making

(00:30:05) Values vs. principles—and why principles might be the better focus for your business

(00:44:56) How to make quick hiring decisions when they’re necessary but not ideal

(00:48:12) Nonverbal cues that reveal trustworthiness in candidates when hiring

(00:48:51) How to evaluate fit during interviews and decide if a candidate complements your team

(00:59:09) Contextual vs. literal communication styles—why understanding the difference is crucial for team dynamics

(01:02:11) Why detailed responses matter for fostering better communication on your team

Listen to Related Episodes:

• How to Create More Meaningful Relationships in Business
• How to Become a More Effective Leader [Growth Challenge: Day 3]
• How to Create Team Systems and Operations That Simplify Scaling and Growth

Connect With Blake Eastman:

• Instagram: @blake_eastman
• Website
• Newsletter: https://nonverbalgroup.com/newsletter

For full show notes, visit jasminestar.com/podcast/episode517

Have you ever hired someone with all the best intentions, only to realize things aren’t going as planned? Trust me, I’ve been there—and I know how hard it can be to navigate those moments as a leader.

In this episode, I’m pulling back the curtain on how I approach those uncomfortable (but necessary!) conversations with team members. I’ll share my four-step framework for crafting effective performance reviews—the exact system I wish I had when I first started building my team.

If you’re dealing with underperformance, wondering how to have that talk, or just looking to sharpen your leadership skills, this episode is packed with real-life examples and actionable tips to help you make confident decisions that feel both firm and fair.

Click play to hear all of this and:

(00:00:26) My experience with hiring and the importance of having clearly defined roles and expectations from the beginning

(00:00:56) How to evaluate the first 30 days of a new hire's performance and when to make the decision to implement a performance improvement plan (PIP)

(00:02:54) Why you need to have an open conversation regarding performance

(00:04:43) How to adapt a performance improvement plan based on personal circumstances

(00:08:20) How employees' responses to feedback can indicate their commitment to growth and the organization

(00:10:02) Why you need to hold employees accountable to reinforce growth and development expectations

🎧 Listen to the full episode, How to Identify and Lead A, B, and C Players for Business Success, >>HERE<<

Listen to Related Episodes:

• Five Things My Team and I Do to Stay Productive and Reach Our Goals
• How to Become a More Effective Leader [Growth Challenge: Day 3]

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode516

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

Content creation can feel overwhelming—like a never-ending to-do list that doesn’t always deliver results. But here’s the truth: when you align your content with a clear strategy and a strong purpose, it becomes your most powerful business tool.

In today’s episode, I’m thrilled to introduce you to Tallene and Sirak—two brilliant entrepreneurs who turned their passion for helping the PCOS community into a thriving business. They’ve mastered the art of showing up consistently, overcoming self-doubt, and creating systems that make content feel effortless (and effective).

We’re breaking it all down: from the mindset shifts that made the biggest impact to the nitty-gritty of their content strategy. This conversation is packed with actionable tips and insights to help you create content that connects, converts, and grows your business.

Click play to hear all of this and:

(01:39) Meet Tallene and Sirak—a powerhouse duo in content creation and business

(03:13) What does relatable content really mean and how to turn it into a thriving community

(05:15) The game-changing power of video content

(06:27) Overcoming self-doubt and leaning into authenticity

(08:30) How the pandemic reshaped their business and sparked new opportunities

(10:21) Making a bold career leap to go all in on the business

(14:03) Why batching content is THE ultimate efficiency hack

(17:01) Organizing content ideas into buckets to streamline your strategy

(19:08) Recording 12 pieces of content in a day? Yes, it’s possible

(22:29) How to stay agile as algorithms evolve

(29:00) Content that grows your business versus content that grows your brand

(30:05) Navigating the highs and lows of creating content with your partner

(36:47) Mastering the first three seconds: how to hook your audience instantly

(43:30) The ROI of content creation and why it’s always worth the effort

(44:38) Connection over followers: what truly drives conversions

Listen to Related Episodes:

• How I REALLY Feel About Creating Content in Public [6 min]
• How to Create Content That Removes Objections and Increases Your Sales
• Creating Content, Testimonials, and Your Next Offer | Q&A

Connect With Tallene & Sirak:

• Instagram: @pcos.weightloss
• Website: https://www.pcosweightlos.org

For full show notes, visit jasminestar.com/podcast/episode515

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

Ever feel like balancing your personal life and business goals is a never-ending tug-of-war? Same. But here’s the thing—it doesn’t have to be.

That’s exactly why I recorded this episode—to pull back the curtain on how I map out my year, align my goals, and prioritize what truly matters without losing sight of what I love most.

This time, I’m bringing you along on my recent business planning retreat in the breathtaking Park City, Utah. And let me tell you, it wasn’t just about setting big goals—it was about merging personal aspirations with professional dreams in a way that feels authentic and doable.

From building snowmen with my family to hashing out bold strategies with my team, I’ll share the lessons, frameworks, and honest conversations that have reshaped how I approach yearly planning as a founder, a leader, and (let’s be real) someone still figuring it all out.

Click play to hear all of this and:

(00:02:29) How my COO and President bring the perfect mix of systems, strategy, and heart to our business planning sessions

(00:05:21) Warren Buffett’s 25-5 rule: the game-changing prioritization method that’s reshaping how we work smarter, not harder

(00:06:10) The magic of focusing on just five key initiatives—and how it’s transformed our approach to scaling

(00:08:02) Why building your business like a marathoner (not a sprinter) is the secret to long-term success

(00:11:31) The inside scoop on our exciting new offer designed for ambitious entrepreneurs ready to take things to the next level

(00:13:14) Why redefining core values isn’t just about words—it’s about building an organization you’re proud to lead

(00:18:27) A candid and heartfelt team conversation that brought clarity, connection, and big-picture alignment to our goals

Listen to Related Episodes:

• Quarter 3 Review: Laying Bricks for BIG Lead Acquisitions
• Eavesdrop on a Private Call with Me and My Business Mentor

For full show notes, visit jasminestar.com/podcast/episode514

→ Join my LIVE course experience, Your Biggest Launch Ever, NOW before doors close on February 4, 2024 at 5pm PT: **biggestlaunchever.com** ←

In this episode, we’re getting down to business—literally. I’m pulling back the curtain on the secrets to creating a digital offer that doesn’t just sell…but sells BIG.

Here’s the deal: Whether you’ve tried selling before and felt discouraged by the results, or you’re dreaming about creating an offer but don’t even know where to start, this episode will give you exactly what you need to move forward with clarity and confidence.

Because here’s what I know: Anyone can make money online with just two things: a truly irresistible offer and a proven, repeatable plan to sell it.

And the best part? You don’t need special skills or a huge following to make it happen.

I’ll show you how to create an offer that’s so good, people can’t wait to hand you their credit card. Then I’ll teach you how to use my Repeatable Revenue Plan to sell it over and over again—predictably, consistently, and with way less stress.

Click play to hear all of this and:

• 🎯 What makes an offer irresistible: You already have the knowledge to create something people want. Now I’ll show you how to package it in a way that solves their key problems and feels like a no-brainer purchase.
• 🔁 The Repeatable Revenue Plan: My step-by-step framework that has generated over $23 million in sales (and counting!). You’ll learn how to set it up once and use it again and again for consistent results.
• 💡 What really makes people buy: Why urgency is the ultimate sales secret, and how to use bonuses, discounts, and deadlines to inspire action.

For full show notes, visit jasminestar.com/podcast/episode513

→ Register for my upcoming Live Online Event: The Secret to Making (lots of) Money with Digital Offers: https://jasminestar.com/digitaloffer ←

Ever wondered what it's like to build, sell, and then buy back your own company?

You're in for a masterclass in resilience, strategic planning, and personal growth with today's guest, Cathryn Lavery.

Cathryn is the powerhouse behind BestSelf Co., a brand that revolutionized goal-setting with its innovative journals.

In this episode, we dive into her journey—from crowdfunding her first journal and raising over $300K in just a month, to navigating embezzlement, partnership struggles, and ultimately selling and re-acquiring her business.

Click play to hear all of this and:

(00:04:30) The one thing you need to build before launching a successful crowdfunding campaign.

(00:06:04) How to set up rewards to keep your crowdfunding campaign simple.

(00:07:24) How backers can supercharge your campaign.

(00:08:46) The details of Cathryn's first crowdfunding victory.

(00:10:58) How to navigate the game of logistics after a successful crowdfunding campaign—because the hard part comes next.

(00:12:51) The key to setting up your timelines and delivering on customer expectations.

(00:13:31) How to know when it’s time hire help.

(00:16:03) How Cathryn got invited to Tony Robbins’ event?

(00:17:01) What Cathryn learned during her experience in Fiji with top mentors.

(00:19:16) The marketing strategies you need to implement to accelerate your scaling process.

(00:19:59) How to innovate in a category packed with competition.

(00:28:07) Why being a problem-based company trumps being product-focused.

(00:28:47) What happens when business partnerships go south.

(00:34:22) Bouncing back after uncovering embezzlement. Cathryn details the legal battle and how she fought to protect her company.

(00:42:03) What happens after you sell your business. Cathryn opens up about the personal projects she took on and the shift in her mindset.

(00:46:20) Why Cathryn decided to take back the reins at BestSelf.

(00:49:57) How AI is helping Cathryn streamline her business operations in ways that save time and money.

Listen to Related Episodes:

• Creating Brand Loyalty, Social Media Virality, and User-Generated Content with Michelle Cordeiro Grant
• How to Identify and Lead A, B, and C Players for Business Success

Connect With Cathryn:

• Instagram: https://www.instagram.com/cathryn.lavery/
• Check out BestSelf (Use Code JASMINE for 20% off): https://bestself.co/

For full show notes, visit jasminestar.com/podcast/episode512