• The Her.CEO Entrepreneur Podcast: Learn to Grow Your Business & Make Money

  • By: Stacy Caprio
  • Podcast

The Her.CEO Entrepreneur Podcast: Learn to Grow Your Business & Make Money

By: Stacy Caprio
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  • Summary

  • The entrepreneur podcast that teaches you how to make money, start a new side hustle or business venture, as well as how to better position your business, and take your marketing, growth and mindset to the next level.
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Episodes
  • 6. Growth Machine - SEO Case Studies, Results & Tips w/ Amanda Natividad

    6. Growth Machine - SEO Case Studies, Results & Tips w/ Amanda Natividad
    Oct 18 2020
    Growth Machine Growth Machine is an SEO agency that helps create content and direct SEO for businesses that want to increase their organic search ranings and presence. The Head of Marketing for Growth Machine an SEO-focused content marketing agency, is Amanda Natividad. Most recently, Amanda headed up marketing for ticketing company Liftopia, and helped build out B2B marketing for Fitbit. In past lives, Amanda was a tech news journalist and a Le Cordon Bleu-trained chef. You can follow her on Twitter at amandanat. Amanda Natividad talks about Growth Machine as an SEO agency including going into some SEO case study details and other best practice SEO tips you can learn to help your website gain organic traffic. [embed]https://youtu.be/-mbNGoelmdE[/embed] NOTE: The Cup & Leaf case study we reference in this episode is no longer live, and not only is it no longer live, the old www.cupandleaf.com URL actually redirects to a different tea website! At some point I'll talk to Amanda and the Growth Machine team again to get more information on why specifically. It sounded like it had a few good years and then a few factors we get into in the episode caused it to go downhill. The redirection to another tea blog page is a common expired backlink redirecting SEO technique that is semi-gray hat depending how you look at it. I'm curious to know if they sold the domain to that tea blog, or simply let it expire and then the new tea blog jumped to purchase it after expiry for the link juice. Very surprised they wouldn't have kept the site and kept working on it and running ads on it at the very least if selling tea was no longer working well. Either way, it's an interesting case study and I'm happy we were able to touch on it during the episode. Amanda Natividad 0:00 When you're marketing, I just think it's important to focus on the value you can bring to people. And I think once you focus on that kind of value, customers or users will see that over time. Stacy Caprio 0:13 Hi, and welcome to the Hurst SEO podcast with Stacy Caprio. The best advice comes not from your critics, but from those who are already where you want to be listed along with Stacey tweak to learn from those who have already built their dreams so you can learn how to build your own. In this episode, we're talking to Amanda Natividad, who is the head of marketing at growth machine. She has a great understanding of SEO, and she's great at implementing processes to help avoid growth and to help. Amanda and the growth machine team actually do the opposite of avoiding growth. They have great processes and methods in place to help their roster of client sites experience large organic traffic growth. In this episode, we get to dive into some of their techniques, as well as the tools and spreadsheets they use to facilitate organic traffic growth. Amanda also goes into a client case study, and we get to peek inside the growth machines own t blog case study. This is a great episode for anyone interested in starting to learn about SEO, as well as more about what you can do to get more organic traffic to your own site. Thank you so much for coming on today. I was hoping we could start with going over your background and what you do at growth machine. Amanda Natividad Amanda Natividad 2:52 Yeah, I thank you for having me, Stacy, my background and what I do at growth machine growth machine. Now I head of marketing for the company. Prior to this, I headed up marketing for a ticketing business called liftopia. And then prior to that, you know, I spent much of my marketing career in content marketing and communications, where I built up the content marketing program over at Fitbit on their b2b side. And then I also built up Content Marketing and Communications at the direct to consumer snack company. naturebox. Awesome. Yeah, that's really cool. Background with marketing and SEO. I also wanted to go into what plans does growth machine currently offered to clients? And what do those include each month, or plans for growth machine clients are really we're an SEO and content creation agency. So we work with our clients on their overall content strategy and new keyword strategy, helping to optimize their SEO efforts and also working on their link building. So you know, once once they have a blog set up, or once we help set up their blog, or they already have a blog. We work on their link building so that other sites are linking back to them. Awesome. Stacy Caprio 3:01 So do you guys focus on content and link building or mostly link building? Amanda Natividad 3:08 Oh, we do both. I would say that we know we really do focus on content creation. We have an in house editorial team, who I mean, they're a great team. They've been writers and editors for years. And so every every piece of content that we publish for our clients has been, you know, written by an SEO trained writer, and then reviewed by at least two editors before it gets published. Our link building services ...
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    45 mins
  • Flippa: Blake Hutchison, CEO - Realize The Cash Value of Your Business - Equalizing the Exit

    Flippa: Blake Hutchison, CEO - Realize The Cash Value of Your Business - Equalizing the Exit
    Sep 23 2022

    Blake Hutchison, Flippa CEO talks about Flippa equalizing business sale opportunities for all - extending the opportunity to sell a business to everyone, not just the stereotypical flashy Venture-backed companies. 

    Many people are not aware they have the opportunity to sell their business, even a small or service-based one - and Flippa gives everyone the option to realize the cash value of the business they own by listing it for sale on the Flippa.com platform. Flippa is working to give the opportunity to all people to be aware they can buy and sell businesses, which many have in a life-changing way. Flippa is hosting the upcoming Her.Future event October 18th at 11am - you can tune in to hear inspiring stories from women who have been there building and selling their own companies and walk away with tips you can use to grow and sell your own business.

    Video Notes:

    1. Female Owned Businesses Listed 

    a) The Right Fit is a marketplace connecting leading brands with influencers, models and other creatives. Strong growth. Venture backed. Now for sale here. 

    2. Female Owned Businesses That Have Sold

    a) CrochetKim is a crochet blog with thousands of free patterns. The site sold for $90,000 within a week of being listed on the platform.    b) Karen Boyer was the police officer I referenced. You can hear her story here. 

    Check out Flippa's upcoming Her.Future event October 18th at 11am here: Flippa Her Future Event
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    24 mins
  • 5. Banish Skincare Founder Daisy Jing: From YouTube to Successful Female Entrepreneur

    5. Banish Skincare Founder Daisy Jing: From YouTube to Successful Female Entrepreneur
    Oct 18 2020
    Daisy Jing, Founder Banish Skincare Daisy Jing is the Founder of Banish. She launched her skincare company from her own kitchen and used her platform as an influencer to start making sales, which was not even her goal at first. Once she realized how interested her YouTube followers were in her new products and skincare routine, she got more serious about manufacturing and selling, and created her company Banish. Her YouTube channel now has over 70 million views, and she has a thriving company Banish that has been around for over 6 years. Daisy Jing founded Banish to solve her own skin problems, and ended up sharing her solution with many others in the company she created. In this episode Daisy shares valuable business and manufacturing tips, as well as her own business, marketing and life mindset tips that can inspire you to take action on your own ideas. Watch Daisy and Stacy talk about Daisy's business story and tips: (this is a full video episode, intro video, Zoom conversation video, so let me know in the comments or via email if I should keep doing full video formats or if audio-only is OK as well) [embed] https://youtu.be/TtHSAD8c_hA [/embed] Daisy Jing 0:00 I think the reason why actually most businesses don't remain in business is because they solve something that nobody needs solving. Stacy Caprio 0:08 Hi, and welcome to the Hurst SEO podcast with Stacy Caprio. The best advice comes not from your critics, but from those who are already where you want to be. Daisy Jing Stacy Caprio 0:21 Listen along with Stacy each week to learn from those who have already built their dreams so you can learn how to build your own. In this episode, we talk to Daisy founder of banish. Daisy was actually the number one person I wanted to have on my podcast when I was conceptualizing starting it. So I was so happy when she jumped at the chance to come on. I had seen her products online and heard her on several business podcasts. And her story is so inspiring to me. Daisy is one of those people who just gets how to start and run a business, she's able to break down complex steps into simple ones. And listening to her talk about her own business is so inspiring. Because it makes you feel like you could also easily break down the steps and start your own. She's also one of the nicest people I've ever met. So I wasn't surprised to learn that she's also from Minnesota, which is where I grew up, and where the nicest people I've ever met live. like to hand in the previous episode, Daisy started her multimillion dollar company to solve her own problem. And then once realizing how her solution could help others, she turned it into an incredibly successful business that has been thriving in its own unique niche for years. If you're looking to start or grow any type of business, you'll love this episode. Daisy has also developed her own products in house and has gone through many testing iteration. And she talks about that, including her product development tips, her sales tips, and how she views business and life and mindset in general. So it's a great episode for anyone interested in starting a business or improving their life mindset. So let's dive right in and hear what Daisy has to say. Hi, Daisy, thank you so much for coming on. I'm so excited to talk to you. And I was hoping we could start with you just going kind of through your background and why you started banished in the first place. Daisy Jing 2:27 Yeah, thank you so much, Stacy for having me on. So my background, I have had acne for forever started at a really young age when I was nine years old. And it just got progressively worse. And it got so bad that, you know, my skin would just start to bleed because the pimples would pop everywhere. And I just go to school and my face was all bloody. And it really affected my self esteem, self confidence, I joke that like people knew me more by the name, pizza face. And by my actual name being the determined person I've always been I wanted to find a solution for my skin. And I tried everything out there, a lot of acne sufferers did and nothing would seem to work in fact, it would actually dry out my skin and make it even worse. And then there was always the promise that it would get better but it just never got better. And I was just trying so many different things. And we went to so many different doctors and everything. And yeah, I just fell in this despair because i've you know had acne for 10 plus years and nothing seemed to work and I kept spending money and I kept like bleaching my skin I kept doing everything to get rid of it. So I documented my struggle on my YouTube channel, which is still there today. It's tasers 89 if you look at some of the older videos, so you can see they asked me through my YouTube channel, I was able to kind of get out of my depression because it gave me a safe space to talk about my journey of hacking and I developed a small but loyal following of people who like to see you know, the ...
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    58 mins

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