Growth Machine Growth Machine is an SEO agency that helps create content and direct SEO for businesses that want to increase their organic search ranings and presence. The Head of Marketing for Growth Machine an SEO-focused content marketing agency, is Amanda Natividad. Most recently, Amanda headed up marketing for ticketing company Liftopia, and helped build out B2B marketing for Fitbit. In past lives, Amanda was a tech news journalist and a Le Cordon Bleu-trained chef. You can follow her on Twitter at amandanat. Amanda Natividad talks about Growth Machine as an SEO agency including going into some SEO case study details and other best practice SEO tips you can learn to help your website gain organic traffic. [embed]https://youtu.be/-mbNGoelmdE[/embed] NOTE: The Cup & Leaf case study we reference in this episode is no longer live, and not only is it no longer live, the old www.cupandleaf.com URL actually redirects to a different tea website! At some point I'll talk to Amanda and the Growth Machine team again to get more information on why specifically. It sounded like it had a few good years and then a few factors we get into in the episode caused it to go downhill. The redirection to another tea blog page is a common expired backlink redirecting SEO technique that is semi-gray hat depending how you look at it. I'm curious to know if they sold the domain to that tea blog, or simply let it expire and then the new tea blog jumped to purchase it after expiry for the link juice. Very surprised they wouldn't have kept the site and kept working on it and running ads on it at the very least if selling tea was no longer working well. Either way, it's an interesting case study and I'm happy we were able to touch on it during the episode. Amanda Natividad 0:00 When you're marketing, I just think it's important to focus on the value you can bring to people. And I think once you focus on that kind of value, customers or users will see that over time. Stacy Caprio 0:13 Hi, and welcome to the Hurst SEO podcast with Stacy Caprio. The best advice comes not from your critics, but from those who are already where you want to be listed along with Stacey tweak to learn from those who have already built their dreams so you can learn how to build your own. In this episode, we're talking to Amanda Natividad, who is the head of marketing at growth machine. She has a great understanding of SEO, and she's great at implementing processes to help avoid growth and to help. Amanda and the growth machine team actually do the opposite of avoiding growth. They have great processes and methods in place to help their roster of client sites experience large organic traffic growth. In this episode, we get to dive into some of their techniques, as well as the tools and spreadsheets they use to facilitate organic traffic growth. Amanda also goes into a client case study, and we get to peek inside the growth machines own t blog case study. This is a great episode for anyone interested in starting to learn about SEO, as well as more about what you can do to get more organic traffic to your own site. Thank you so much for coming on today. I was hoping we could start with going over your background and what you do at growth machine. Amanda Natividad Amanda Natividad 2:52 Yeah, I thank you for having me, Stacy, my background and what I do at growth machine growth machine. Now I head of marketing for the company. Prior to this, I headed up marketing for a ticketing business called liftopia. And then prior to that, you know, I spent much of my marketing career in content marketing and communications, where I built up the content marketing program over at Fitbit on their b2b side. And then I also built up Content Marketing and Communications at the direct to consumer snack company. naturebox. Awesome. Yeah, that's really cool. Background with marketing and SEO. I also wanted to go into what plans does growth machine currently offered to clients? And what do those include each month, or plans for growth machine clients are really we're an SEO and content creation agency. So we work with our clients on their overall content strategy and new keyword strategy, helping to optimize their SEO efforts and also working on their link building. So you know, once once they have a blog set up, or once we help set up their blog, or they already have a blog. We work on their link building so that other sites are linking back to them. Awesome. Stacy Caprio 3:01 So do you guys focus on content and link building or mostly link building? Amanda Natividad 3:08 Oh, we do both. I would say that we know we really do focus on content creation. We have an in house editorial team, who I mean, they're a great team. They've been writers and editors for years. And so every every piece of content that we publish for our clients has been, you know, written by an SEO trained writer, and then reviewed by at least two editors before it gets published. Our link building services ...
