Building a successful health business can feel like an uphill climb, but Dr. Diane Mueller has proven that it's possible to turn chaos into freedom. From juggling part-time jobs and dodging debt collectors to creating a thriving health practice, she shares the game-changing strategies that helped her break through the noise. In this episode, learn how Dr. Diane discovered her niche, pivoted to a membership-based model, and used her expertise to connect deeply with her audience.

Dr. Diane doesn’t just talk business—she reveals the secrets behind her effective marketing tactics, like leveraging local advertising and SEO to reach her ideal clients. You’ll also hear how she built a strong, streamlined team using project management tools to stay organized and free up her time. And if you're looking for ways to diversify your income, Dr. Diane shares how she developed e-commerce offerings and low-ticket programs that enhanced both her impact and profitability.

Are you ready to take your health practice to the next level? Tune in for practical strategies and valuable advice from a health industry trailblazer, and download your FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to stop trading hours for dollars and grow your income with proven and efficient strategies! Download now: https://bit.ly/42YnYki.

Timestamps:

[00:02:04] Starting a health practice.

[00:04:06] Membership-based business model.

[00:06:54] Niche marketing strategies for growth.

[00:10:44] Starting a business marketing strategy.

[00:13:24] Highest ROIs for traffic.

[00:18:05] Systematizing communication and tasks.

[00:21:18] Effective hiring through real experiences.

[00:24:04] Online business transition benefits.

[00:27:05] E-commerce and product bundling.

[00:29:15] Community collaboration in healthcare.

[00:34:16] Community and financial growth.

[00:37:36] Envisioning your perfect day.

[00:38:31] Ignite your passion today.

Memorable Quotes:

"One of the biggest things that really took my business to the next level and allowed me to start helping more people was actually listening to that feedback of my customer telling me the type of model they want… It was very interesting that everything started really clicking in once I just tuned into the pain of my audience, which was they did not trust even functional medicine doctors anymore." [00:03:58] – Dr. Diane Mueller

"Start by envisioning your life, what you want your perfect day to look like. And if you're not living close to your perfect day, now there's your answer as far as whether or not to do something different." [00:37:36] – Dr. Diane Mueller

Connect with Dr. Diane Mueller:

Website: https://mylibidodoc.com/home-2/ and https://mylymedoc.com/mylymedoc/

Instagram: https://www.instagram.com/mylibidodoc/

LinkedIn: https://www.linkedin.com/in/drdianemueller/

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

In today’s competitive landscape, building a strong brand goes beyond aesthetics; it’s a crucial element of business success, where your unique personality and values can truly set you apart, especially in the health and wellness sector.

In this episode, Trina Fisher from Left Right Labs shares her unique branding journey, beginning with an unexpected psych evaluation that shaped her deep understanding of brand identity. Learn how defining your brand’s personality can increase your revenue while fostering stronger connections with your clients. Trina’s expertise offers practical knowledge into how a well-crafted brand can become your biggest asset.

Trina emphasizes the emotional connection that a clear brand personality creates, helping potential clients feel a sense of familiarity before they even meet you. She shares strategies for involving your team in the branding process, making sure everyone is aligned and enthusiastic about representing your business. If you're looking for actionable tips to build a brand that resonates with clients, this episode is filled with strategies you can apply immediately.

Ready to take your business to the next level? Don’t forget to download the FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income, and discover the secrets to growing your income without being tied to your practice 24/7. Get your copy now: https://bit.ly/42YnYki.

Timestamps:

[00:01:02] Building customer relationships for revenue.

[00:03:46] Brand personality and revenue increase.

[00:07:07] Brand soul and personality.

[00:10:17] Brand personality and perception.

[00:15:16] Emotional connection in branding.

[00:16:39] The importance of personal stories.

[00:20:40] Building relationships through branding.

[00:23:38] Team involvement in branding.

[00:27:12] Benefits of brand soul discovery.

[00:30:30] Team alignment and culture.

[00:33:13] Transformative company culture.

Memorable Quotes:

"When you discover your brand soul, it honestly becomes the fast track to more sales because people feel like they know you. And you get to show up exactly as you are, day in and day out." [00:05:48] – Trina Fisher

"What's really incredible, this unexpected benefit of knowing your brand personality and your brand soul, is that all of a sudden your team can speak so much easier about what you do because it's been broken down at the highest level." [00:25:54] – Trina Fisher

Connect with Trina Fisher:

Website: http://leftrightlabs.com/

Instagram: https://www.instagram.com/leftrightlabs/

Facebook: https://www.facebook.com/leftrightlabs/

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Produced by Evolved Podcasting: www.evolvedpodcasting.com

Turning an idea into a bestselling book starts with understanding the publishing game. In this episode, Celeste Fine, a top Literary Agent behind dozens of New York Times bestsellers, reveals the crucial steps to take your book from concept to success. Learn how to craft a winning book proposal, build a supportive community, and execute a multi-phase marketing strategy that keeps your book in the spotlight long after launch.

Celeste shares insider tips on why a clear vision is essential and how a strong phase two strategy can extend your book's reach. Whether you're an aspiring author or looking to elevate your existing work, this episode offers the expert advice you need to navigate the competitive publishing world.

Before you dive into writing, grab our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Learn how to break free from the grind of trading hours for dollars and discover strategies to grow your income with less effort. Download now at https://bit.ly/42YnYki.

Timestamps:

[00:01:58] Writing a book proposal.

[00:04:59] Book deal transformation journey.

[00:10:20] The power of book proposals.

[00:13:22] The power of book evangelists.

[00:17:18] Publishing paradigm shift.

[00:19:37] The dirty secret of profit shares.

[00:25:08] What makes someone attractive to an agent?

[00:26:22] Author equity.

[00:31:34] Marketing a book before publishing.

[00:36:09] Marketing strategies for authors.

[00:39:51] Tracking book sales data.

[00:42:22] Phase two strategy.

Memorable Quotes:

"The first day that the book comes out, I always tell people that's when the baby was born and now you have to raise it because now it takes about three years for a nonfiction book to really get the kind of momentum people want. So you just have to love your book and put on that author hat and stay with the book and take advantage of every opportunity and not just be on to the next." [00:15:11] – Celeste Fine

"If you don't have a phase two strategy before you publish, then you're probably not going to succeed. So a lot of people spend so much time on their pre-order and on pub strategy, and they don't even begin to think about phase two. And what phase two is, once the book isn't the lead, how do you then soft sell the book on something that still leads?" [00:42:22] – Celeste Fine

Connect with Celeste Fine:

Website: https://parkfine.com/

LinkedIn: https://www.linkedin.com/in/celestebfine

Instagram: https://www.instagram.com/parkandfine/

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Podcasts are transforming the way we grow our health businesses by offering accessible, on-the-go learning. In this episode, Viair Myles from The Holistic Sister Circle podcast shares her inspiring story of overcoming health challenges and using podcasting to empower women in the wellness space. She provides actionable insights on leveraging podcasts for business growth, including networking strategies, building a strong wellness team, and maximizing your podcast’s potential.

Viair’s tips on creating an effective application funnel, selecting impactful guests, and optimizing your podcast's reach are invaluable for anyone looking to start or grow a health podcast. Whether you're new to podcasting or looking to enhance your current show, this episode offers practical advice to elevate your approach.

Don’t miss out on these valuable strategies for growing your health business. For more ways to increase your income and gain freedom from your practice, download our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income: https://bit.ly/42YnYki.

Timestamps:

[00:02:37] Health journey and entrepreneurship story.

[00:05:09] Building a wellness dream team.

[00:08:55] Traditional healthcare system challenges.

[00:11:41] Various healing modalities in focus.

[00:15:22] Collaboration in podcasting community.

[00:18:43] Leveraging podcast for sales.

[00:22:18] Taking action in podcasting.

[00:25:17] Humanizing yourself outside work.

[00:29:18] Creating segmented podcast shows.

[00:32:51] Application funnel importance.

[00:38:02] Choosing impactful podcast guests.

[00:39:27] Podcast School Challenge.

Memorable Quotes:

"At the end of the day, marketing doesn't stop. You still have to get the word out. You still have to get more people to know about what it is that you're doing. So why not do it in a way where it feels authentic to you and it doesn't feel like another thing that you have to pass on." [00:17:17] – Viair Myles

"When you're thinking about different types of guests to be on your show, it's really important that you're not picking people that also do exactly what you do because then that defeats the purpose. The purpose is for you to focus on people that complement what you're already doing, to give them an opportunity to learn a little bit more about your services and how you can also bring value to their audience in the future." [00:37:02] – Viair Myles

Connect with Viair Myles:

Website: https://theholisticsistercircle.com/home

Instagram: https://www.instagram.com/viairmyles/

Facebook: https://www.facebook.com/viair.myles

Links Mentioned In This Episode:

Hit the link for more information on The Mindshare Collaborative: https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit: https://mindsharecollaborative.com/summit/

Get your playbook below click here:

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Success hinges on trust—both in your brand and your marketing approach. Mike Kim, a Brand Strategist, Speaker, and Author, shares valuable strategies for building that trust and mastering your marketing funnel. In this episode, we explore the core elements of successful marketing, from engaging customers through effective channels to nurturing relationships that last. Mike also reveals how seasonal marketing strategies can boost customer retention and keep your audience excited about your offerings.

Learn how to leverage marketing systems to maintain strong customer connections and drive long-term success. With practical tips on personal branding and messaging that converts, Mike provides actionable insights for transforming your marketing approach. Whether you're refining your current strategy or starting from scratch, Mike’s expertise will show you how to keep your audience loyal and excited about what you offer.

Don't miss our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to create more time and money freedom with proven strategies to grow your income without being tied to your practice 24/7. Download it now at https://bit.ly/42YnYki.

Timestamps

[00:01:53] Building successful health communities.

[00:05:32] Long-term marketing strategies.

[00:09:04] Marketing strategy evolution.

[00:12:26] The five-step business model.

[00:15:22] Long-term strategy vs short-term gains.

[00:18:09] Seasonal impact on marketing.

[00:21:37] Building trust and authenticity.

[00:25:48] Core business strategies.

[00:26:20] Marketing challenges in medical industry.

[00:29:26] Opening relationships through marketing.

[00:35:35] The fortune is in the follow.

[00:38:22] Seasonal marketing strategies.

[00:41:22] Consistency in business growth.

Memorable Quotes

"I know a lot of people these days say attention is the new oil and it's the new currency. It's not, it's trust. All of us who have provided services for our clients, our patients, you know, for many here who are listening and watching, it's trust that keeps them coming back. It's trust that allows them to refer others and send people your way." [00:04:14] – Mike Kim

"One of the things I always tell people is like, marketing isn't about closing a sale. It's about opening a relationship." [00:29:27] – Mike Kim

Connect with Mike Kim

Website: https://mikekim.com/

Instagram: http://instagram.com/mikekim

Facebook: https://www.facebook.com/realmikekim

LinkedIn: https://www.linkedin.com/in/mikekimtv/

Twitter: http://twitter.com/mikekimtv

YouTube: https://www.youtube.com/@YouAreTheBrand

TikTok: https://www.tiktok.com/@mikekimtv

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Picture this: your business is thriving, but are you really setting it up for long-term success?

Whether you plan to sell or not, preparing your business as if you will is a game-changer. In this episode, Ellen Long, an expert Exit Advisor, reveals essential strategies to optimize your business for a profitable exit. From mastering your finances to building the right team, Ellen’s expertise will help you boost your company’s valuation and secure your future.

Ellen breaks down the crucial steps of engaging an Exit Advisor early on, ensuring you’re not just reacting to offers but strategically positioning your business for maximum value. This isn’t just about selling; it’s about creating a legacy and having the freedom to make choices on your own terms.

Ready to take control of your financial future? Don’t miss out on our FREE E-book, The Health Professionals Playbook for Adding Multiple Streams of Income. Discover how to grow your income without being tied to your practice 24/7. Download your copy now at bit.ly/42YnYki and start building more time and money freedom today!

Timestamps

[00:00:43] Setting up a business to sell.

[00:03:37] Learning from past business mistakes.

[00:07:40] Valuation and EBITDA in business.

[00:11:52] Leveraging the power of story.

[00:14:39] Maximizing company value.

[00:16:17] Strategic acquisitions.

[00:20:02] Outsourcing and unique abilities.

[00:25:03] The importance of business rewards.

[00:25:48] Entrepreneurial vision and growth.

[00:27:18] Exit checklist and profitability analysis.

Memorable Quotes

"The best businesses are the ones that are ready to sell. So if you decide you want to sell your business or not, you're going to have a better business if it's ready to sell. Why? Well, it means that you have a management team in place, hopefully running the business so that you can work on it instead of in it." [00:03:07] – Ellen Long

"It really is looking at your business and saying, what is so strategic about my business? What amazing things have we built? How can we make them better? What is a buyer going to look at when you look at your company? So really for me, it's let's start looking at our company through the eyes of a buyer instead of a founder." [00:15:30] – Ellen Long

Connect with Ellen Long

Website: https://buildprovesell.com/

Instagram: https://www.instagram.com/ellenlongstyle/

LinkedIn: https://www.linkedin.com/in/ellenrlong/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

YouTube isn't just for cat videos; it’s a powerful tool for health business owners to skyrocket their growth. In our latest episode, YouTube expert Liz Germain reveals how to harness this platform as a robust search engine for lead generation and long-term success.

Liz dives into the evergreen nature of YouTube content, explaining how it continues to attract and engage viewers long after the initial upload. She also shares effective monetization strategies, including product sales, affiliate marketing, and brand deals.

Discover how your health business can benefit from YouTube's unique capabilities. Liz provides actionable tips for creating content that drives traffic and generates revenue, positioning your business for sustained growth.

By the end of the episode, you’ll understand how to turn YouTube into a reliable source of new clients and income streams. Don’t miss these invaluable insights that could transform your approach to online marketing.

Ready to take your health business to the next level? Download our FREE E-book, "The Health Professionals Playbook for Adding Multiple Streams of Income," and uncover the secrets to creating more time and money freedom. Get your copy now at https://bit.ly/42YnYki and start maximizing your earning potential with minimal effort.

Timestamps

[00:02:51] YouTube for business owners.

[00:06:06] Evergreen nature of YouTube.

[00:10:10] YouTube health features.

[00:13:06] YouTube keyword research insights.

[00:15:06] Quality of video content.

[00:19:00] Importance of audio quality.

[00:21:11] Translator tools and local dialects.

[00:23:18] AI-generated content regulations.

[00:27:26] Audience growth strategies.

[00:32:26] Monetizing YouTube channels.

[00:35:44] YouTube monetization strategies.

Memorable Quotes

"The functionality of YouTube is very much, they're spending a lot more time with you. And so the relationships that can form on YouTube, the easier conversions on the backend of those relationships is really a huge differentiator versus somebody spending a few seconds on a reel or on a TikTok video." [00:03:16] – Liz Germain

"There's only three reasons people go to YouTube ever. It's education, inspiration, or entertainment. So when it comes to health experts, you're going to mostly, most of the time, you're going to be heavy on the education piece." [00:29:30] – Liz Germain

Connect with Liz Germain

Website: https://lizgermain.com/ & https://channelamplifier.com/

Instagram: https://www.instagram.com/lizdoesvideo/

Facebook: https://www.facebook.com/lizdoesvideo/

Links Mentioned In This Episode

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your tickets for The Mindshare Collaborative Summit - https://mindsharecollaborative.com/summit/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1

Healthcare is at its best when it reflects the diverse communities it serves, yet representation remains a significant challenge. Today’s episode unpacks the critical issue of diversity in healthcare, focusing on the barriers that practitioners of color face. With insights from Lauren Powers, head of our new Practitioners of Color Initiative, you'll gain an understanding of the unique health challenges within communities of color. Together, we’ll explore actionable steps to foster a more inclusive healthcare environment.

Lauren shares compelling stories and success strategies, highlighting the importance of exposure and opportunities for diverse practitioners. We’ll dive into the specific health issues affecting communities of color and the systemic changes needed to address these disparities. You'll walk away with a deeper appreciation for the necessity of representation in healthcare and how it benefits everyone. This episode is packed with real-life examples and practical advice for creating a more equitable healthcare system.

Don't miss out on this powerful conversation and be sure to grab your FREE copy of The Health Professionals Playbook for Adding Multiple Streams of Income. Learn the secrets to achieving more time and money freedom with proven strategies that can help you grow your income without being tied to your practice 24/7. Download now at https://bit.ly/42YnYki and start maximizing your earning potential with minimal effort.

Timestamps

[00:01:04] Practitioners of Color Initiative.

[00:05:51] Environmental toxins in the black community.

[00:08:02] Black maternal health issues.

[00:11:28] Lack of diversity in healthcare.

[00:15:57] Identifying and supporting practitioners of color.

[00:18:40] Importance of diverse medical practices.

[00:20:21] How to get involved.

Memorable Quotes

"The exposure and access to practitioners of color who, you know, are doing cool things and making waves in medicine, it's just needed. It really is needed. It is needed for us to have a space and a circle and an environment for the functional medicine and the integrative and alternative holistic practitioners of color who are practicing medicine and health in a way that affects their community and the community at large." [00:03:52] – Lauren Powers

"When you are able to practice medicine the way that you feel it in your heart and soul, and your message is getting out to the right people, this is just the time. Everybody's trying to heal. And everybody is trying to find their path to wellness and longevity. And damn it, if we can't put these people in the forefront, I mean, what are we doing? We're doing something. Well, that's what we're doing." [00:18:30] – Lauren Powers

Connect with Lauren Powers

Instagram: https://www.instagram.com/iamlaurenpowers/

LinkedIn: https://www.linkedin.com/in/lauren-powers-358a979/

TikTok: https://www.tiktok.com/@iamlaurenpowers

Links Mentioned In This Episode

Collaborative for Practitioners of Color: https://go.mindsharecollaborative.com/poc-1

Hit the link for more information on The Mindshare Collaborative - https://mindsharecollaborative.com/about/

Get your playbook below click here👇

THE HEALTH PROFESSIONAL’S PLAYBOOK FOR BUILDING MULTIPLE STREAMS OF INCOME - https://go.mindsharecollaborative.com/multiple-streams-of-income-ebook-1