Today we're heading home literally within Stone throw of our place on the Gold Coast in Australia, and chatting with an extraordinary individual, a man who is an international marketing enigma. Today we have the pleasure of speaking with and learning from Mr. John Dwyer. John is a direct response customer attraction expert who thinks way outside the box. His marketing consultancy business is called The Institute of WOW. And John's mantra is that one's marketing needs to wow prospects. He's also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesperson for an Australian banking institution. Jerry headed up a free vacation campaign, which broke home loan lending records and remains folklore in the global banking industry.

John helps business owners understand how to exploit platforms such as Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. His client list reads like a who's who of business and includes the likes of Rupert Murdoch's News Limited, 7-Eleven, Westfield Shopping Centers, Walt Disney, KFC, and BP, just to name a few. And his skills have been used by these companies because they acknowledge he is the master of creating incentives at work.

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