The ET project

By: Wayne Brown
  • Summary

  • The ET project is produced to support executive talent around the world, by bringing you conversations with leading experts covering the latest industry news, and development topics, while offering guidance along the way. It will be a portal for our talent community - TEAM ET, to ask questions and share their own stories.
    2024
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Episodes
  • Unlocking Strategic Impact: How Clear Communication Elevates Leadership Success
    Sep 30 2024

    Today we're visiting Cologne in Germany for the first time on our show and speaking with communications expert and coach, Dr. Michael Gerharz. Dr. Gerharz helps leaders across the globe find the right words and make a bigger impact. He's the author of The Path to Strategic Impact and The Aha Effect. His blog on The Art of Communicating has more than 1000 published posts and he's the host of The Irresistible Communication podcast. Michael's journey began when he worked on his PhD during the mobile phone revolution, a time filled with groundbreaking ideas. Some of them changed the world rapidly and profoundly, and at the same time, many brilliant ideas had to die. No one had cared to find better words to communicate them. The brilliant minds behind these ideas believed good ideas would win on their own, but they didn't and couldn't because of an idea to change the world, people need to pay attention, understand it, and fall in love with it. Michael refused to let his ideas down, so he went looking for better ways to communicate. People loved the new approach and told him how refreshing the clarity of his communication was.

    Shortly after, he started a blog to share what he'd learned. It resonated so strongly that people reached out to learn more about his approach to communication. Michael's coaching and consulting business was born. Today, he helps leaders across the globe communicate with irresistible clarity so their ideas can make the impact they deserve. His goal is that you find words you truly believe in about the things you deeply care about. So team, in this episode today, Michael will help us explore the principles of clarity, simplicity, and impact in strategic communication. We'll uncover the challenges leaders face, the tools they use, and the profound difference that clear communication can make. We hope you enjoy.

    Visit our website for access to the episode notes, guest links, and download the full transcript. Coaching 4 Companies

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    42 mins
  • Mastering Life's Transitions: Through the "MAINTAIN" Framework
    Sep 26 2024

    Hello, I’m your host Wayne Brown and welcome to the ET PROJECT. We’re delighted to be delivering this LIVE episode for executive talent all over the world whom we’re affectionately referring to as TEAM ET.

    Today we’re visiting the longhorn state of Texas in the US and jumping between it’s capital Austin, and the home of legendary sitcom character J.R. Ewing, and the football team the Cowboys. I refer of course to Dallas.

    And why are we here? Well, we’re chatting with Dr. Nicole D. Bradford.

    And who is Dr. Bradford – she is a speaker, author, Coach, Educator, and founder of Maintain the Flame.

    Born with a passion for stoking the flame of purpose in everyone she meets, Dr. B believes,

    “the burn we have to be more, is not one we should ignore.”

    As a first-generation college grad and the first black woman to hold the title of Ms. Austin USA in the 1990s, Dr. B doesn’t believe we should live out the limiting scripts handed to us by others. She’s an advocate for carving out a journey that is aligned with our innate passions.

    Her philosophy is built on allowing what we love, to lead the way.

    With more than two decades of experience in multiple leadership roles across all levels of education, Dr. Bradford is recognized as an industry thought leader and subject matter expert.

    She leverages her experiences to inspire, motivate, and challenge audiences to shift their thinking toward living their full authentic selves while making a positive impact on others.

    Her latest book was released last month in August and is called “Your Soul Is Not For Sale.”

    It’s a self-empowerment hand guide leading readers on a journey deeper into their unique truth.

    You will hear us discussing this book together with her earlier release and then dive into understanding the 8 strategies behind the name of her business.

    Please use the following link and go to our website to download the full transcript, access the guest links, and review the episode notes - Coaching 4 Companies

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    53 mins
  • The Best of Q3, 2024 in Review: Guest Insights and Highlights
    Sep 24 2024

    Today, it’s the end of another quarter. Can you believe Quarter 3 for 2024?

    This not only means we are officially three months away from Santa Claus visiting and also my turn once again to fly solo as we review the most recent 12 guests who graciously shared their time and insights with all of us in the past 3 months – July through September.

    And as is always the case when I’m doing these recaps, I’m sitting in my studio here in Shanghai and reflecting very briefly on the journey with each guest.

    We have had 12 amazing leaders join us and therefore as we do for every 13th week of the quarter, today we are going to look back over our line-up and touch on the highlights of the conversations.

    Are you ready? If so, let’s jump in and get started. By now you may be familiar with the approach - we chunk our 12 episodes into 4 groups of 3 weeks at a time – i.e. clusters of 3 guests per group.

    And thanks to our brilliant marketing team we’re able to incorporate each of the promotional intros to save you listening to my wonderfully crafted radio-friendly voice the entire time.

    Visit our website for access to the full transcript, all 12 guest LinkedIn links, and episode notes - Coaching 4 Companies

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    1 hr and 4 mins

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