"Brand is squishy. It's squishy because I can just use it in conversation. And no one makes me pause and explain what I mean, because we all think we know what it is."
– Christine E. Looser Ph.D

In this episode, Aki and Christine discuss - 

• What makes brands trustworthy vs. untrustworthy. 
• Why we still having difficulty clearly defining what branding is.  
• The importance of consistent branding within organisations. 
• About the More Space For Light branding.

About Christine Looser

Christine Looser is a behavioural scientist teaching brand strategy at a challenger university called Minerva. She is fascinated by how humans learn, change their minds, and build social connections, through improved evidence-based management; use branding to design customer-centric strategy; and transform education.

Links

• Connect with Christine on LinkedIn
• Academic - scholar.harvard.edu/celooser/research 
• Articles - celooser.medium.com

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️ See how we help our clients succeed.
• 💪🏻 Learn how we can POWER UP your team.
• 💡 Connect with us on LinkedIn and Instagram
• 🎬 Catch up on The Future Of Now series.

"Coaches should have a passive agenda, which is to help the person transform or flourish. So that's why [as a coach], it's interesting to basically have ego disillusion and have to unlearn talking, practice active listening, trust your gut, and forget about what you want to say or what you want to ask." – Jonas Altman

In this episode, Aki and Jonas discuss -

• The "hustle" culture, burn out, and perceived pressure to productise and monetise. 
• Why people would seek out a coach and how they can enhance your life
• The difference between a coach and a mentor
• The key qualities of a highly effective coach

About Jonas Altman

Jonas Altman is a founder, coach, and writer on a mission to make the world of work more human. He is a trainer and coach on culture change and who’s chronicles about work have appeared in Quartz, Fast Company, The Guardian, Forbes, and The Sunday Times.

Jonas is the author of the bestselling book SHAPERS: Reinvent the way you work and change the future.

Links

• Visit Jonas Altman's website 
• Join the Shape Of Work
• Coaching with Jonas

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻  Learn how we can POWER UP your team.
• 💡  Connect with us on LinkedIn and Instagram 
• 🎬  Catch up on The Future Of Now series.

"There needs to be opportunities for you to make little changes. [...] And all of those pieces together form part of this bigger puzzle that can bring about big change." – Dave Budge

In this episode, Aki and Dave discuss -

• How adventure, sustainability and environmental impact led to the start of Jaunt 
• The most pivotal learning moments of Dave's start-up journey 
• The challenges of maintaining simplicity when marketing technology products 
• Biggest barriers to market in the electric vehicle (EV) industry in Australia 

About Dave Budge

Dave is the co-founder and CEO of Jaunt Motors. Dave grew up in Bendigo, Victoria and tries to spend as much time as possible exploring remote parts of Australia. He’s always felt a bit guilty driving a diesel 4WD to get to pristine natural places, which is what inspired Jaunt. With two decades of experience leading top digital experience agencies combining emerging technology with beautiful design, he’s excited to bring sustainable technology to adventure travel.

Links

• Visit the Jaunt Motors website

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻  Learn how we can POWER UP your team.
• 💡  Connect with us on LinkedIn and Instagram 
• 🎬  Catch up on The Future Of Now series.

"To find meaning you just have to find the right environments. And if you don't find it, then you can create it yourself" – Samuel Durand

In this episode, Aki and Sam discuss -

• How 'Work In Progress' developed from report to documentary
• The key differences in how people approach the future of work across countries 
• Why it's important to ask the right questions when looking for meaning in your own work
• The biggest challenges and struggles when people shape their their ideal working life

About Samuel Durand

Samuel is the author and producer of the documentary Work in Progress. He has been exploring the future of work for the past 3 years, through a learning expedition and traveling the world meeting over 100 people in 13 different cities.He has shared his learnings through speaking, writing and now with his documentary.

Links

• Watch Work in Progress
• Insights published in Forbes Article - 'A Student's Global View Of The Freelance Revolution' 

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻  Learn how we can POWER UP your team.
• 💡  Connect with us on LinkedIn and Instagram 
• 🎬  Catch up on The Future Of Now series.

"At RightHear, [...] we made it clear to ourselves that this solution is going to be one hundred percent free to our users. Why? Because they don't need to pay for the world to be accessible." – Idan Meir

In this episode, Aki and Idan discuss -

• The differences in how "inclusion starts with accessibility" in the physical and digital landscapes
• How RightHear went from a personalised coupon company to an innovative app described as a "ramp for the blind"
• The importance of user testing - especially when you are not your end user
• The advantages of having a mission and purpose beyond business 
• How accessibility starts with attitude and goes beyond technology, ramps and screen-readers

About Idan Meir

Idan is the Co-founder and CEO of RightHear, an innovative startup that turns public spaces into accessible environments for people with spatial orientation challenges - including people who are blind or visually impaired. Before RightHear, Idan founded 'Hubanana' which is one of Israel's leading tech hubs for startups and entrepreneurs. 

Links

• Twitter
• Instagram
• Facebook
• YouTube
• Linkedin
• Website - RightHear

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻  Learn how we can POWER UP your team.
• 💡  Connect with us on LinkedIn and Instagram 
• 🎬  Catch up on The Future Of Now series.

In this episode, Aki asks Juliana about what Speculative Futures is, which industries have seen the biggest impacts during the pandemic, and the biggest misconceptions about Speculative Futures.

Juliana Proserpio is an entrepreneur and educator. She is the Co-Founder and Chief Design Officer of ECHOS, an innovation lab and its business units: Echos – School of Design Thinking – a school that puts innovation in practice, and Echos – innovation projects. Over the last 9 years, Juliana has worked to develop an innovation ecosystem in Australia, Brazil, and recently in Portugal to foster the power of design for desirable futures.

The Future Of Now Mini Series is a compilation of follow-up interviews with guests from The Future Of Now Talkshops. Visit The Future Of Now for a recap of Juliana's Talkshop. 

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

To learn more about us -

• ⚡️  See how we help our clients succeed.
• 💪🏻   How we can POWER UP your team.
• 💡   Connect with us on LinkedIn and Instagram 
• 🎬   Catch up on The Future Of Now series.

"A lot of innovation is being seen through the lens of, "We'll deal with it when we have extra money." But we need to think about it through the lens of "If we don't do this, we'll be disrupted." [Otherwise] you are not building resiliency in the system and you might be confronting unintended consequences in the future. And those are things we need to deal with."  – Cecilia Tham

In this episode, Aki and Cecilia discuss -

• What a 'Future Synthesist' is and how it differs from a Futurist
• How not being 'hireable' paved the way for an entrepreneurial path
• How Futurity Studio is "building better futures faster"
• Transforming the innovation space through the democratisation of tools
• The need to migrate towards incorporating different perspectives in conversations around futurism

About Cecilia MoSze Tham

Cecilia is currently the Founder + Future Synthesist at Futurity Studio and former Senior Social Technologist at Alpha Telefonica Innovation.  As a serial entrepreneur, she is the founder of multiple companies, MOB, the largest co-working community in Barcelona, and FabCafe, digital fabrication lab meets coffee shop, and allwomen.tech, an AI training school for women by women to build the next generation of women and tech.

For more insights from Cecilia, check out her previous Talkshop on The Future Of Now.

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻   How we can POWER UP your team.
• 💡   Connect with us on LinkedIn and Instagram 
• 🎬   Catch up on The Future Of Now series.

"... as a Foresight practitioner, we look at the possibilities, the alternatives and not [...] exactly what's going to happen. [We're not saying], "This is the future." But we're saying, "The future could be many things, so what do we do now to best prepare ourselves for those outcomes?  " – Leah Zaidi

In this episode, Aki and Leah discuss -

• What it means to be a Futurist and why they're important 
• The challenges of identifying impactful signals across industries
• Embracing the moral lessons found in Dystopias and the dangers of dismissing them
• How to use Leah's 'Seven Foundations Model' to build future states of a new world
• Widely believed misconceptions around Futurists

About Leah Zaidi

Leah is an award-winning Futurist and the Founder of Multiverse Design, a foresight consultancy. She specialises in Strategic Foresight, Systems Thinking, and Science Fiction. She works with companies and countries to anticipate, design for, and capitalise on the future. Leah is also an Associate Editor of the World Futures Review and is an International Advisor to Sitra Fund, the Finnish parliament's endowment for the future.

Links

• Website - Multiverse Design
• Research - Building Brave New Worlds
• Job Ads From the Future 

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻   How we can POWER UP your team.
• 💡   Connect with us on LinkedIn and Instagram.
• 🎬   Catch up on The Future Of Now series.