"Brand is squishy. It's squishy because I can just use it in conversation. And no one makes me pause and explain what I mean, because we all think we know what it is."
– Christine E. Looser Ph.D

In this episode, Aki and Christine discuss - 

• What makes brands trustworthy vs. untrustworthy. 
• Why we still having difficulty clearly defining what branding is.  
• The importance of consistent branding within organisations. 
• About the More Space For Light branding.

About Christine Looser

Christine Looser is a behavioural scientist teaching brand strategy at a challenger university called Minerva. She is fascinated by how humans learn, change their minds, and build social connections, through improved evidence-based management; use branding to design customer-centric strategy; and transform education.

Links

• Connect with Christine on LinkedIn
• Academic - scholar.harvard.edu/celooser/research 
• Articles - celooser.medium.com

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️ See how we help our clients succeed.
• 💪🏻 Learn how we can POWER UP your team.
• 💡 Connect with us on LinkedIn and Instagram
• 🎬 Catch up on The Future Of Now series.

"Coaches should have a passive agenda, which is to help the person transform or flourish. So that's why [as a coach], it's interesting to basically have ego disillusion and have to unlearn talking, practice active listening, trust your gut, and forget about what you want to say or what you want to ask." – Jonas Altman

In this episode, Aki and Jonas discuss -

• The "hustle" culture, burn out, and perceived pressure to productise and monetise. 
• Why people would seek out a coach and how they can enhance your life
• The difference between a coach and a mentor
• The key qualities of a highly effective coach

About Jonas Altman

Jonas Altman is a founder, coach, and writer on a mission to make the world of work more human. He is a trainer and coach on culture change and who’s chronicles about work have appeared in Quartz, Fast Company, The Guardian, Forbes, and The Sunday Times.

Jonas is the author of the bestselling book SHAPERS: Reinvent the way you work and change the future.

Links

• Visit Jonas Altman's website 
• Join the Shape Of Work
• Coaching with Jonas

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About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻  Learn how we can POWER UP your team.
• 💡  Connect with us on LinkedIn and Instagram 
• 🎬  Catch up on The Future Of Now series.

"There needs to be opportunities for you to make little changes. [...] And all of those pieces together form part of this bigger puzzle that can bring about big change." – Dave Budge

In this episode, Aki and Dave discuss -

• How adventure, sustainability and environmental impact led to the start of Jaunt 
• The most pivotal learning moments of Dave's start-up journey 
• The challenges of maintaining simplicity when marketing technology products 
• Biggest barriers to market in the electric vehicle (EV) industry in Australia 

About Dave Budge

Dave is the co-founder and CEO of Jaunt Motors. Dave grew up in Bendigo, Victoria and tries to spend as much time as possible exploring remote parts of Australia. He’s always felt a bit guilty driving a diesel 4WD to get to pristine natural places, which is what inspired Jaunt. With two decades of experience leading top digital experience agencies combining emerging technology with beautiful design, he’s excited to bring sustainable technology to adventure travel.

Links

• Visit the Jaunt Motors website

---------------------------------------------------------------------------------------------

About More Space For Light

More Space for Light is an Innovation and Strategy Consultancy founded in 2016. Our superpower is our ability to quickly guide teams from problem definition to solution within a safe, collaborative and fun environment. What takes many organisations months, we can promise within days.

• ⚡️  See how we help our clients succeed.
• 💪🏻  Learn how we can POWER UP your team.
• 💡  Connect with us on LinkedIn and Instagram 
• 🎬  Catch up on The Future Of Now series.