E576: These are the six principles of sticky ideas. Mark Twain noted, “A lie can get halfway around the world before the truth can even get its boots on.” Meanwhile, people with important ideas, struggle to make their ideas stick.

These six principles explain why one idea can spread like wildfire while others die on the starting line.

These are things every marketer should keep in mind when:
- Making ads
- Making content
- Doing SEO
- Doing social media marketing
- Crafting stories
- Making merch
- Doing branding
- Consulting on products

Sticky ideas are important for everything!

Get the book: https://www.amazon.com/Made-to-Stick-audiobook/dp/B000MGBNM6/

The article: https://sourcesofinsight.com/six-principles-of-sticky-ideas/

The 22 Immutable Laws of Marketing: https://www.amazon.com/22-Immutable-Laws-Marketing/dp/B00J4O6TO4/

Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/

00:00 Introduction to Sticky Ideas
00:32 Revisiting 'Made to Stick'
01:09 The Six Principles of Sticky Ideas
03:13 Principle 1: Simplicity
04:18 Principle 2: Unexpectedness
05:35 Principle 3: Concreteness
06:01 Principle 4: Credibility
06:25 Principle 5: Emotions
08:18 Principle 6: Stories
09:28 Recommendations
10:17 Final Thoughts and Farewell

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#copywriting #advertisingtips #marketingtips #socialmediamarketing

E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results.

If you haven’t had much success with search engine optimization or just infrequent success, this episode will be very helpful.

This is a lot more specific than “make good content” - that’s actually bad advice. And this isn’t “get backlinks bro” - that’s also generally unnecessary advice unless you’re going after the most competitive keywords in your niche.

This is a simple and straightforward method to hitting the first page of Google.

For more SEO - Compact Keywords - Get tons of purchase-intent traffic for your business with SEO - step-by-step video breakdowns - SEO templates to be copied and adopted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:31 Targeting Keywords
00:59 Choosing the Right Keywords
01:43 Optimizing Your Page for Keywords
02:28 Standing Out in Competitive Keywords
04:10 Using TLDRs for SEO
08:16 Submitting Your Site to Google
09:03 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seobasics #digitalmarketing #seotips #searchengineoptimization

E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this.

When startups die, it’s not with a bang but with a whimper. These are the five most common reasons why startups fail.

1․ The Expert's Curse
◦ Being an industry expert becomes the biggest liability.
◦ You solve yesterday's problems.
◦ You know too much to see new patterns.

2․ The 90-Day Death Clock
◦ Days 1-30, vision leads.
◦ Days 31-60, you need validation.
◦ Day 90+, still no validation? You're already dead.
◦ You don't die when money runs out, you died three months ago.

3․ Reality Distortion Debt
◦ Every assumption equals debt.
◦ Every we know better equals interest.
◦ Every delayed user test equals compound interest.
◦ Most startups are bankrupt before they're broke.

4․ The Competence Trap
◦ More competence = more procrastination.
◦ Building becomes an escape from selling.
◦ You're perfecting code instead of getting feedback.
◦ This is death by beautiful products that nobody wants.

5․ Time Perception Disorder
◦ Soon = never.
◦ Perfect timing = fear.
◦ The market is not ready = we're not ready.
◦ While you wait, the market moves on.

The hard truth.

Startups don't fail when you run out of money.

They fail when you choose:
◦ Comfort over truth
◦ Planning over testing
◦ Knowing over learning

Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic - Max out your TAM: https://compactkeywords.com/

00:00 Introduction and Episode Setup
00:39 Silent Killer #1: The Expert's Curse
02:31 Silent Killer #2: The 90-Day Death Clock
05:37 Silent Killer #3: Reality Distortion Debt
06:34 Silent Killer #4: The Competence Trap
07:23 Silent Killer #5: Time Perception Disorder
08:05 Conclusion and Podcast Information

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #foundermode #venturecapital

E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he’s made $600,000+ so far from Instagram and TikTok with an in-depth breakdown of his funnel.

He’s using primarily social video and tripwire offers to scale his urban farming-based business.

He shares the copy he uses, the hooks, his content strategy, his call-to-actions, his tripwire PDFs, what he gives for free and what he charges for, how his funnel evolved over the past 3 years, how much each of his revenue streams gives him, his margins… - he is an open book and shares it all.

He gives you his exact funnel so you can go and implement it for your business.

Crazy value in this episode.

Check out Joshua Ryan Schaver on Instagram: https://www.instagram.com/bagelfinagles

Compact Keywords - Backlinks don’t matter - Get tons of purchase-intent traffic: https://compactkeywords.com/

00:00 Introduction and Guest Overview
01:06 Josh's Business Journey Begins
02:36 First Time Going Viral
08:56 Revenue Streams and Business Growth
14:30 Marketing Strategies and Social Media Insights
21:08 High Conversion Rates and Funnel Development
41:14 Analyzing Social Media Metrics
42:10 Starting a Seed Company
42:38 Business Background and Growth
43:40 Current Marketing Funnels
51:28 Effective Social Media Strategies
01:00:18 Learning from Comments and Feedback
01:05:28 Future Marketing and Automation Plans
01:20:23 Reflecting on Marketing Failures
01:23:25 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#instagrammarketing #tiktokmarketing #ecommercetips #socialmediamarketing

E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew.

We cover its go-to-market, marketing strategy, intense attention to customer relationships and trust, product strengths, and product weaknesses.

We look at what made it successful, both in terms of how it acquired users and customers, and also in terms of what the product actually does.

A lot to learn here, you’re going to love it.

Source: https://read.first1000.co/p/-substack

Get tons of qualified traffic with my SEO Program, Compact Keywords: https://compactkeywords.com/

00:00 Introduction and Upcoming Interview
00:27 Startup Success Story: Substack
02:31 The Founders' Backgrounds
03:30 The Birth of Substack
08:15 Substack's Go-to-Market Strategy
14:21 Substack's Product Philosophy
16:29 Substack's Growth and Future Opportunities
20:07 Conclusion and Upcoming Content

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#startups #ycombinator #gotomarket #privateequity

E571: A concise list of the things most people still get wrong about SEO in 2025.

We look at things like intent, topical authority, vanity metrics, monthly search volume, AI SEO, amount of content, content quality, testing, and more intent.

This is the high-level overview of how to do SEO in 2025.

From Charles Floates’ post: https://x.com/Charles_SEO/status/1883379300793283011

Get tons of qualified traffic with my SEO Program, Compact Keywords: https://compactkeywords.com/

00:00 Credit
00:22 SEO Mistakes in 2025
00:50 Effective SEO Strategies
01:21 Bottom of Funnel Keywords
03:27 User-Generated Content and Top-of-Funnel Articles
03:44 HubSpot's SEO Decline
05:00 Compact Keywords

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #compactkeywords #seotips #digitalmarketing

E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023.

HubSpot is falling prey to AI chatbots (ChatGPT released December 2022) taking its traffic and to UGC ranking for its keywords.

HubSpot has been going after top-of-funnel content. Now it has been decimated.

This is why HubSpot’s SEO has been obliterated and what you can do to avoid this.

Discussed on Reddit:
https://www.reddit.com/r/SEO/comments/1i8jev6/hubspot_is_losing_80_of_its_blog_traffic_since/

Get qualified traffic to your business with my SEO Program: https://compactkeywords.com/

00:00 HubSpot's Traffic Decline: An Overview
00:55 The Crux of HubSpot's SEO Problem
01:26 Examples of Lost Keywords
01:48 The Trend Beyond HubSpot
03:15 Why Top of Funnel Keywords Fail
03:31 When to Target Top of Funnel Keywords
07:20 SEO Strategies for 2025
08:37 Conclusion and Future Insights

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seonews #compactkeywords #seotips #searchengineoptimization

E569: How to increase sales and revenue and everything good by selling the benefits and not the features.

You’re naturally in the weeds with whatever you’re doing. You know your niche inside and out. You think your differentiating factors are the coolest things ever.

But the truth is your prospects only care about the benefits your features bring.

These are many examples of improving copywriting by emphasizing the benefits first, then the features.

This will increase your revenue by improving your copywriting and sales skills.

You’re going to enjoy this.

Source: https://www.reddit.com/r/Entrepreneur/comments/xutk0t/the_extraordinary_power_of_selling_the_benefits/

Get qualified traffic for free with my SEO Program: https://compactkeywords.com/

00:00 Copywriting Boosts Sales
00:38 Selling Benefits vs. Features
01:36 Real-World Examples
01:51 Personal Reflections and Applications
03:44 Combining Features and Benefits
05:55 Meaning in Branding
08:01 Practical Applications and Community Insights
12:49 Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#copywriting #advertisingtips #salestips #digitalmarketing