E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast.

Tripwire funnels are small purchases that help break initial resistance to purchasing. Once the purchase is made, it becomes easier to upsell the main product.

The four examples are inspiring and educational. For example, repurposing work you already did into a tripwire funnel that generates over $12,500. Or an ascending price mechanism tripwire offer. Or limited-time tripwire offers.

Source material - https://www.growbo.com/tripwires-that-inspire/

Sponsored by my newly released SEO Program, Compact Keywords - How to generate intense revenue with SEO - https://compactkeywords.com/

00:00 Introduction to Funnels and Tripwire Offers
00:33 Understanding Tripwires
02:01 The Power of Tripwires in Sales Funnels
03:58 Growbo’s Ultimate Swipe File
07:06 Vistaprint's Business Essentials Bundle
09:43 Design Cuts' Limited Time Bundle
13:36 Jason Zook's Bundle of Awesome
14:40 Conclusion and Personal Reflections

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#marketingfunnel #marketingautomations #tripwireoffers #digitalmarketing

E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want.

It’s a strategy that allowed me to take up 20% of Google Images, not even including the images outside of my control.

I share image file names, alt text, captions, internal linking strategies, page titles, meta descriptions, H1s, H2s, and more. Everything you need to do to effectively get your images onto Google Images.

Get the guide here: https://edwardsturm.com/articles/how-to-get-on-google-images/

My demand generation SEO program: https://compactkeywords.com/

00:00 Introduction and Background
01:03 Creating the Photos Page
01:55 Analyzing the Results
02:29 Dealing with Competition
02:54 Benefits of the Photos Page
03:29 Step-by-Step Guide
06:14 SEO and Keyword Strategy
08:38 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#googleimageseo #seotips #searchengineoptimization #digitalmarketing

E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter.

But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to drive top-of-mind awareness to Compact Keywords.

Easy way to do this? Clothing.

So I tried having a shirt made with Fiverr.

Listen to hear my results and what I’m doing now.

Compact Keywords: https://compactkeywords.com/

00:00 Introduction and Recap of Previous Episode
00:28 Viral Video Success Story
01:26 Burger King's Moldy Whopper Campaign
02:40 Creating Effective Content
04:25 Compact Keywords Merchandise Strategy
05:42 Designing the Perfect Shirt
09:42 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#socialmediamarketing #digitalmarketing #viralmarketing #growthhacking