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In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year.

They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on things that are working well.

They also share that they'll be going on a break for an indeterminate amount of time while they focus on other projects, and show appreciation for everyone who has listened over the past 50+ episodes.

Tune in if you're a current or aspiring entrepreneur who wants to design a business that fits around their lifestyle, instead of trying to fit your lifestyle around your business.

“The cost of inconvenience is really expensive... I'm just trying to make my life more convenient because by doing things that are not convenient, compromising my effectiveness and my happiness.”

– Chase Dimond


WHAT YOU’LL LEARN ABOUT:

How Your Environment Influences Your Outcomes – Mason shares why he likes to be surrounded by beautiful landscapes, objects, and people because it lifts his mood and makes him more productive.

How To Use The "Bull Whip Effect" To Your Advantage – The boys discuss why your success today was dictated by actions you took weeks or months ago, and how your actions today will influence your future.

Why It's Important To Have Non-Work Outlets – Chase emphasizes the importance of having hobbies, interests, and social circles that are completely unrelated to work, so you can blow of steam and protect your mental health.

Why "Trust" Is A Serious Word – Mason shares some sage advice from his dad. He explains why, "Trust, but verify" should be a guiding principle for you and your team.


KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction
00:02:00 – Ranking The Year From 1-10
00:03:20 – How Your Environment Impacts Your Results
00:07:48 – Why Inconvenience Is Expensive
00:12:50 – The "Bull Whip Effect" For Marketing
00:17:02 – Why You Need Outlets Outside Of Work
00:21:27 – Creating A Great Life Takes Work
00:23:15 – The Importance Of "Trust, But Verify"
00:27:36 – When To Go All In On Something
00:30:34 – Closing Thoughts & Resources


LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December.

They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.

Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible.

Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels.

Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own.

“I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.”

– Cardinal Mason


WHAT YOU’LL LEARN ABOUT:

Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance.

What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out.

How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context.

A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary.


KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction
00:02:41 – Mason's Art Basel Experience
00:12:28 – Traits Of Premium, In-Demand Products
00:18:53 – How To Give Your Product "Celebrity Status"
00:24:34 – Meta's New, Restrictive Ad Policies
00:29:44 – Update On Chase's Media Business
00:32:06 – Closing Thoughts


LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

Watch This Episode On YouTube

In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales.

The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups.

Then, the guys talk about the next social platform with high organic reach and tons of growth potential.

Finally, they share their frustrations with lazy or unprofessional salespeople and why that low bar of quality is a huge opportunity for young hustlers looking to make great money.

Tune in if you want to learn how to organize an amazing in-person event, where you should be directing your personal branding efforts in 2025, or why taking your job seriously is (sadly) a competitive advantage these days.

“The people who take stuff seriously, the people who just try harder than everybody else, they’re the ones that win. The people that don’t make six figures are the ones that just aren’t trying, and they’re the ones that complain the loudest.”

– Cardinal Mason

WHAT YOU’LL LEARN ABOUT:

• Mastermind Events & Dual City Living – Learn why Mason is going to start splitting his time between two cities, and how he’s using in-person activities to strengthen his network in both spots.
  
  
• The Next Great Audience Growth Opportunity – Hear which platform has the best momentum for Chase right now, to the point where it might just be the next audience growth service he adds to his offerings.
  
  
• Frustrations With Sales & Customer Support Specialists – The bar is so, so low when it comes to sales and customer support, which creates an opening for young, ambitious hustlers to come in and make a killing by standing out.
  
  
• The Value Of Taking Your Job Seriously – So many people approach their job with a certain level of laziness or complacency. If you show up every day with professionalism and intentionality, you’re going to kill it.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:02:15 – CopyMBA Mastermind Recap

00:08:50 – Lessons Learned About Event Planning

00:11:50 – The Next Great Audience Growth Platform?

00:18:50 – Mason’s #1 Acquisition Strategy For Q1

00:24:22 – The Bar Is Low For Sales Professionals

00:31:30 – Why You Should Take Your Work Seriously

00:33:18 – Closing Thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…

• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them.

Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entire Q4 goal within the first month. Then, the boys share five lessons they've learned on their path to consistently having seven figure years.

Tune in if you want to learn how to "think like a millionaire" and start using money as a point of leverage instead of treating it like a scarce resource that needs to be hoarded.


“They say money can't buy happiness, and that's true, but money really does solve most problems to a degree. If you think about all the problems you have in your life, there is almost certainly a way to pay someone to solve it."

– Mason


WHAT YOU’LL LEARN ABOUT:

• Lifestyle Inflation Is A Good Thing – Lifestyle inflation isn't always bad. If you use your wealth to make your life more comfortable, or to invest in unique and memorable experiences, that's a great investment.
  
  
• Momentum In Business And Life – We need to accept that life and business are both roller coaster rides – they always involve ups and downs. When you're having a good month, it can be easy to coast, but that's when you need to keep pushing, because it's really hard to get momentum going from a full stop and there's always a down cycle coming right around the corner.
  
  
• Build Your Mental Resilience – Taking the occasional L is part of being a business owner. You can't let it keep you down, though. Use it as fuel to get creative and seek out opportunities to turn a short-term loss into an even bigger long-term win.
  
  
• Why Settling Is Selfish – A lot of people think it's selfish to try to get right, but the real selfish play is to stop when you have "enough." It's great to take care of your personal needs, but putting a ceiling on your income means you can't invest in the communities and causes who need your support the most.
  
  
• Build Your Team Of Experts – If you want to go fast, go alone. If you want to go far, go together. The sooner you realize it's better to spend the money to pay a subject matter expert instead of managing everything yourself, the sooner you'll unlock your business' true earning potential.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction
00:04:22 – The Millionaire Money Mindset
00:05:20 – Mindset Hack #1
00:08:55 – Mindset Hack #2
00:12:38 – Mindset Hack #3
00:19:04 – Mindset Hack #4
00:21:30 – Mindset Hack #5
00:27:19 – Closing Thoughts


LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

www.chasedimond.com
www.twitter.com/ecomchasedimond
www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com
www.twitter.com/CardinalMason
www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

Watch This Episode On YouTube

In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner.

It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard.

Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter.

Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer.

And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together!

“If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.”

– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

• Simple Scales, Fancy Fails – Why you should dramatically simplify your marketing messages to better align with your audience and improve your conversion metrics.
  
  
• Survival Strategies For Agency Owners In Q4 – Fourth quarter is a beast, especially in the professional services industry. Learn what you should be doing now to preserve your sanity and lay a strong foundation for next year.
  
  
• When & How To Test Out Performance Pricing – It might be too late to sell a client on pay-for-performance this year, but you can start sowing the seeds now so that next year you take home more of the profit during busy season.
  
  
• Chase's New LinkedIn Course Launch – Chase partnered with a mega-influencer to produce a best-in-class course on LinkedIn marketing. It just launched, so he's finally sharing who his partner is and where you can find more information.
  
  
• Leveraging LinkedIn for Agency Growth – Hear personal experiences from Chase and Mason, outlining how they and their students have used LinkedIn as a tool to acquire clients for their agencies and solo practices.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:01:17 – Why you should "dumb down" your marketing

00:05:07 – Examples of success brands built with a K.I.S.S. approach

00:07:59 – Why Q4 is so challenging for agency owners

00:12:21 – Strategies for having a smooth fourth quarter

00:14:23 – Why you might want to explore performance bonuses next year

00:17:03 – Details about Chase's LinkedIn course launch with ???

00:23:18 – Final thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…

• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

Watch This Episode On YouTube

This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like.

It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle.

Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year.

And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments!

“I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.”

– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

• Mason’s New Italian Interior Designer – Mase missed the deadline on getting his new studio set up, but he’s bringing in the big guns to help out! Hear how he found her, and why he’s paying five figures to get the perfect vibe.
  
  
• Chase’s Experience At Commerce Roundtable – Jimmy and his team really nailed this event, so Chase shares what made it such a great experience, from the speaker lineup to the venue and extracurriculars.
  
  
• A Sneak Peek At Chase’s New Media Company – Chase is getting back into the ecommerce and email marketing game by partnering up with a heavy hitter to launch a new media brand. Hear where they’re at today and how they plan to make a splash over the next few weeks.
  
  
• How Mason Plans To Crush His Own Live Event – The boys translate Chase’s experience into a tactical playbook Mason will use to host his own in-person event for members of his Inner Circle. Steal the best practices he plans to use to make that an amazing experience for his most accomplished students.
  
  
• Q4 Goals and Ambitions – It’s hard to believe, but Q4 is here! The boys talk about their lofty goals for the rest of the year and lay out exactly what needs to happen for them to get there.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:02:57 – Commerce Roundtable Recap

00:05:39 – Chase’s New Project (Media Brand)

00:09:08 – Planning For The First Live CopyMBA Event

00:11:07 – How To Host An Amazing In-Person Meetup

00:20:07 – Chase And Mason’s Goals For Q4

00:25:15 – Closing Thoughts & Send-off

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

www.chasedimond.com

www.twitter.com/ecomchasedimond

www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com

www.twitter.com/CardinalMason

www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Bat

Send us a text

Watch this episode on YouTube

In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand.

It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration.

Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line.

Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments!

“If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.”

– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

• Networking With Influencers And Celebrities – The boys talk about how to connect with influential people in a niche without feeling like a creep. They emphasize treating high profile people like a friend, not an idol, and emphasize leading with valuable support that has no strings attached.
  
  
• How To Stand Out In Someone’s Inbox – Chase shares a cold email that broke through the noise and got his attention. The guys share their thoughts on how to make a genuine connection with an influential person who doesn’t even know you exist yet.
  
  
• Filtering Out An Dealing With Problem Clients – Chase and Mason talk about what filters they have in place to weed out poor-fit clients, and how they handle the situation whenever a seemingly good client turns into a nightmare account. You can’t prevent 100% of bad-fit experiences, but their advice can help you minimize your exposure to high stress, low value engagements.
  
  
• The Importance of Consistency For Audience Growth – Finally, the boys emphasize patience and consistency when it comes to building your audience. They emphasize that it often takes weeks or months of effort and experimentation to find the perfect approach that eventually leads to rapid growth. Don’t give up digging right before you get to the gold!

KEY MOMENTS IN THIS EPISODE:

00:03:53 – How to connect with influential people

00:15:20 – The anatomy of a high quality client

00:21:09 – How to deal with nightmare clients

00:23:37 – Why persistence is key to audience growth

00:27:05 – Closing thoughts and resources

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…

• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers

Send us a text

Watch This Episode On YouTube

In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success.

They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers.

Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community.

Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster.

"Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough."

– Chase Dimond

WHAT YOU’LL LEARN ABOUT:

• Funnel Hacking $100 Million Company – The boys analyze a company from Alex Hormozi’s portfolio that’s gone from $2M to $100M in not time flat. They share the good, the bad, and the ugly from this high-performing funnel.
  
  
• Personal Brand Breakdown – Mason leads an audit of a successful Instagram influencer who has carved out the perfect niche for herself. The guys translate her efforts into a handful of tips anyone can use to build a better brand.
  
  
• How To Be A Premium Brand – The fellas discuss the importance of presenting a premium image while creating content for your brand. They emphasize the benefits of having high-quality production, not just amazing content.
  
  
• Roasting Mason’s LinkedIn Profile – Chase evaluates the effectiveness of Mason’s LinkedIn profile and outlines a few modest changes he could make to significantly increase visibility and attract more followers.
  
  
• Why Fall Is A Great Time For Change – The guys compare the effectiveness of starting new habits or projects in September versus New Year's and discuss why the fall season might be the best time of year to “start fresh.”

KEY MOMENTS IN THIS EPISODE:

• 00:01:44 – Funnel Hacking A $100M Business
• 00:06:56 – Breaking Down The Value Equation
• 00:10:04 – How To Become A “Mass Market” Brand
• 00:12:40 – Analyzing The Personal Brand Of An IG Influencer
• 00:21:35 – Roasting Mason’s LinkedIn Profile
• 00:25:45 – Anyone Who Writes Should Invest In Distribution
• 00:27:56 – Closing Thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…

• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.