Send us a text

Watch This On YouTube

In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year.

They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on things that are working well.

They also share that they'll be going on a break for an indeterminate amount of time while they focus on other projects, and show appreciation for everyone who has listened over the past 50+ episodes.

Tune in if you're a current or aspiring entrepreneur who wants to design a business that fits around their lifestyle, instead of trying to fit your lifestyle around your business.

“The cost of inconvenience is really expensive... I'm just trying to make my life more convenient because by doing things that are not convenient, compromising my effectiveness and my happiness.”

– Chase Dimond


WHAT YOU’LL LEARN ABOUT:

How Your Environment Influences Your Outcomes – Mason shares why he likes to be surrounded by beautiful landscapes, objects, and people because it lifts his mood and makes him more productive.

How To Use The "Bull Whip Effect" To Your Advantage – The boys discuss why your success today was dictated by actions you took weeks or months ago, and how your actions today will influence your future.

Why It's Important To Have Non-Work Outlets – Chase emphasizes the importance of having hobbies, interests, and social circles that are completely unrelated to work, so you can blow of steam and protect your mental health.

Why "Trust" Is A Serious Word – Mason shares some sage advice from his dad. He explains why, "Trust, but verify" should be a guiding principle for you and your team.


KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction
00:02:00 – Ranking The Year From 1-10
00:03:20 – How Your Environment Impacts Your Results
00:07:48 – Why Inconvenience Is Expensive
00:12:50 – The "Bull Whip Effect" For Marketing
00:17:02 – Why You Need Outlets Outside Of Work
00:21:27 – Creating A Great Life Takes Work
00:23:15 – The Importance Of "Trust, But Verify"
00:27:36 – When To Go All In On Something
00:30:34 – Closing Thoughts & Resources


LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December.

They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for.

Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible.

Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels.

Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own.

“I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.”

– Cardinal Mason


WHAT YOU’LL LEARN ABOUT:

Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance.

What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out.

How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context.

A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary.


KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction
00:02:41 – Mason's Art Basel Experience
00:12:28 – Traits Of Premium, In-Demand Products
00:18:53 – How To Give Your Product "Celebrity Status"
00:24:34 – Meta's New, Restrictive Ad Policies
00:29:44 – Update On Chase's Media Business
00:32:06 – Closing Thoughts


LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…
• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…
• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text

Watch This Episode On YouTube

In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales.

The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups.

Then, the guys talk about the next social platform with high organic reach and tons of growth potential.

Finally, they share their frustrations with lazy or unprofessional salespeople and why that low bar of quality is a huge opportunity for young hustlers looking to make great money.

Tune in if you want to learn how to organize an amazing in-person event, where you should be directing your personal branding efforts in 2025, or why taking your job seriously is (sadly) a competitive advantage these days.

“The people who take stuff seriously, the people who just try harder than everybody else, they’re the ones that win. The people that don’t make six figures are the ones that just aren’t trying, and they’re the ones that complain the loudest.”

– Cardinal Mason

WHAT YOU’LL LEARN ABOUT:

• Mastermind Events & Dual City Living – Learn why Mason is going to start splitting his time between two cities, and how he’s using in-person activities to strengthen his network in both spots.
  
  
• The Next Great Audience Growth Opportunity – Hear which platform has the best momentum for Chase right now, to the point where it might just be the next audience growth service he adds to his offerings.
  
  
• Frustrations With Sales & Customer Support Specialists – The bar is so, so low when it comes to sales and customer support, which creates an opening for young, ambitious hustlers to come in and make a killing by standing out.
  
  
• The Value Of Taking Your Job Seriously – So many people approach their job with a certain level of laziness or complacency. If you show up every day with professionalism and intentionality, you’re going to kill it.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:02:15 – CopyMBA Mastermind Recap

00:08:50 – Lessons Learned About Event Planning

00:11:50 – The Next Great Audience Growth Platform?

00:18:50 – Mason’s #1 Acquisition Strategy For Q1

00:24:22 – The Bar Is Low For Sales Professionals

00:31:30 – Why You Should Take Your Work Seriously

00:33:18 – Closing Thoughts

LIKE, FOLLOW, AND SUBSCRIBE

Subscribe to the show and listen to all our past episodes at www.dimonddownload.com.

Keep up with Chase at…

• www.chasedimond.com
• www.twitter.com/ecomchasedimond
• www.linkedin.com/in/chasedimond

Keep up with Mason at…

• www.copymba.com
• www.twitter.com/CardinalMason
• www.tiktok.com/@cardinalmason

SUPPORT THE PEOPLE WHO SUPPORT US

Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm.

Thumbnail design is handled by Steven Baterina at www.creosocial.net.