• Episode 174 - Forcing Your Workers Back To The Office? Do This!
    Jan 28 2025

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our employees and clients coming back.

    Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.

    Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

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    26 mins
  • Episode 173 - Less Tech Can Mean Better Customer Relations
    Jan 21 2025

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Chris Zeunstrom as they chat about businesses that build relationships and Chris' work improving relationships between people and the technology they use.

    Chris Zeunstrom is the Founder and CEO of Ruca and Yorba. Since July 2017, Chris has led Ruca, a full-service global design cooperative, overseeing its design practice, ventures, philanthropy, and investments in bootstrapping startups. Chris also founded Yorba, a company dedicated to creating a decentralized internet based on trust, which emerged from beta in January 2024.

    Previously, Chris was a Limited Partner at NextGen Venture Partners (2015-2018), where he supported entrepreneurs through a network-driven venture firm. He also co-founded Advocate, serving as CEO from September 2015 to January 2018, focusing on integrating technology and civic engagement for inclusive representation. Chris is based in Lisbon.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

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    34 mins
  • Episode 172 - The #1 Marketing Metric Business Owners Need To Track
    Jan 14 2025

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track.

    Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.

    Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life.

    Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

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    26 mins
  • Episode 171 - Use Psychological Principles To Drive Conversions
    Jan 7 2025

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Jon MacDonald as they discuss optimizing your website using psychological principles focused on getting website visitors to convert.

    Jon MacDonald is the founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, The Economist, and more. As the author of three books on optimization, Jon regularly contributes insights to publications such as Entrepreneur and Inc.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai

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    32 mins
  • Episode 170 - Writing For Impact: The Plain Language Revolution
    Dec 31 2024

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Casey Mank as they chat about how workplace writing impacts your personal brand and how to write with more confidence at work.

    Casey Mank is the Co-founder of Bold Type, a women-owned communications training firm. She has worked with organizations including Kellogg’s, Viacom Media, the Kauffman Foundation, the National Association of Government Communicators, the PR Society of America, and many more. Her writing advice has been featured by Harvard Business Review, the Nonprofit Communications Report, and the How to Be Awesome at Your Job podcast.

    Casey serves on the Board of Directors at the nonprofit Center for Plain Language and teaches writing at Georgetown University’s School of Nursing. She is proud to have helped thousands of writers get to the point and reach their audiences with greater impact.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

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    30 mins
  • Episode 169 - The #1 Mistake Small Businesses Make On Social Media
    Dec 17 2024

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad and Wayne Stanley as they discuss what small business owners can do to create compelling content that increases website visits and generates revenue.

    Wayne is the founder and Chief Inspiration Officer of Bowe Digital, is a dynamic force in the world of marketing and communications. As the owner of Bowe Digital, a thriving marketing agency with a vast client base across the United States, Wayne's expertise in website creation, email marketing, social media, and design has propelled countless small businesses to new heights.

    In the marketing space, Wayne's passion is storytelling and public relations. Finding businesses with a unique, but difficult, story to tell is a challenge he welcomes with open arms. Wayne believes that the key to success in social marketing these days is to create relatable content by combining pop culture with average Joe occurrences. Wayne and his team have become experts in identifying opportunities and trends to create the most useful content possible.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

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    24 mins
  • Episode 168 - 3 Red Flags Your Marketing Strategy Is Broken
    Dec 10 2024

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically.

    Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator.

    After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical
    marketing gimmicks.

    The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

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    30 mins
  • Episode 167 - Stay Ahead Of The Competition And Grow Your Business With A CRM
    Dec 3 2024

    Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.

    Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

    The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai.

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    31 mins