In this episode of Practical Product Management, Leah and Marilyn sit down with Jil Berning, founder of Femote, to discuss her journey from product manager to entrepreneur in healthcare tech. Jil dives into her motivations for creating a company focused on remote gynecological solutions and shares the challenges she’s encountered along the way. The conversation touches on building a supportive company culture, the role of vulnerability in leadership, and the importance of addressing the gender gap in healthcare. Together, they explore themes of resilience, the power of open communication, and why having a strong “why” is crucial for founders. Jil’s story offers valuable insights for anyone passionate about making a difference in tech and healthcare.

Key Takeaways

• From Product Manager to Purpose-Driven Founder: Jil's transition from product management to founding Femote showcases how PM skills like iteration, MVP thinking, and empathy apply in entrepreneurial roles.
• Vulnerability and Culture-Building: Open, honest conversations are essential in fostering a healthy team environment, particularly when navigating the pressures of a startup.
• Championing Women’s Health: Jil’s focus on femtech highlights the need for women’s health to be prioritized in healthcare and research, given longstanding gender biases.
• Embracing Discomfort as Growth: Jil emphasizes that courage in entrepreneurship means stepping into discomfort and valuing growth, even when outcomes are uncertain.

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