The Content Mavericks Club

By: How To Play The Content Marketing Game
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  • Summary

  • Actionable insights for content professionals who want to accelerate the return on their digital marketing. Get concrete takeaways from seasoned experts and raise your content marketing game - whichever channels you work on. From YouTube to blogging, podcasts to TikTok, meet the content mavericks who get it right, get it wrong and then get back in the game. Hosted by Jason Caffrey, CEO at podcast agency Creative Kin. Raise your content marketing game. Every Wednesday.
    Creative Kin Ltd. All rights reserved.
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Episodes
  • When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse

    When Niche Content Goes Global: how a UK music charity took on Google’s video-search powerhouse
    May 8 2024
    As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. With 120 recordings in its back-catalogue, the company was sitting on a ton of content.But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mountain of material.Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.In just 18 months, Comms Director Zachary Vanderburg took Opera Rara into the YouTube Partner Programme, doubling the company’s audience.Discover how this niche opera charity took on Google’s video-streaming powerhouse, and created a content hub with international reach.CHEAT SHEETDownload the key takeaways - get the free cheat sheet: https://contentmavericks.club/Opera-CheatThe Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast agency.Subscribe for fresh insights into successful content growth. New episode every Wednesday. Learn more and explore other episodes at contentmavericks.clubTOPICS COVERED:00:00 YouTube Vs Opera: The 'lost and forgotten' opera company that doubled its subscribers04:31 Opera Rara's Recipe for Digital Success: Go long. Really long.10:56 Behind the Scenes content: a digital strategy masterstroke14:44 Repurposing for Reach: Opera Rara's content wheel18:30 Balancing demographics: Serving older audiences vs. enticing younger followers23:16 Big Ambitions, Small Budget: Opera Rara's multi-channel Digital Strategy25:24 Punch Above Your Weight: Mine your existing content for easy winsSUPPORT THE SHOWJoin the club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationGrab your free guide - High Impact Habits for Podcast SuccessOFFLOADNot impressed? Tell us why. RESOURCESFollow Zachary Vanderburg on LinkedInFollow Opera Rara on YouTubeVisit Opera Rara THE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationFollow show host Jason CaffreyFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations
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    33 mins
  • High Impact Habits for Independent Podcasters - Part 2

    High Impact Habits for Independent Podcasters - Part 2
    Apr 16 2024

    As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.

    He also listens to lots of podcasts.

    But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.

    To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
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    13 mins
  • High Impact Habits for Independent Podcasters- Part 1

    High Impact Habits for Independent Podcasters- Part 1
    Apr 10 2024

    As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.

    He also listens to lots of podcasts.

    But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.

    To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.



    Support this podcast at — https://redcircle.com/contentmavericks/donations
    Show More Show Less
    13 mins

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