In this bonus episode of The Collective, Katie Holt is joined by Bailey Beeken and Peggy Bilous, creators of the SMASH conference, to discuss the excitement surrounding the upcoming SMASH 2024 and the much-anticipated Twinkle Tuesday event. Tune in for a lively conversation on how Twinkle Tuesday became a standout tradition at SMASH and what attendees can expect this year.

Highlights:

✨ The Evolution of Twinkle Tuesday

✨ The 'Why' behind the creation of Twinkle Tuesday

✨ Shining a Light on Senior Living

Join us as we dive into the sparkle and significance behind one of SMASH’s most exciting traditions!

Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.

Episode highlights include:

➡️ Strategies for effective marketing automation

➡️ The importance of customer feedback for product innovation

➡️ Balancing in-house skills with agency expertise

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www.activedemand.com

Erin Thompson, Leadership & Confidence Coach for Senior Living, joins SGD's Katie Holt for a candid conversation on leadership in the Senior Living Industry.

Listen in as Erin shares her incredible journey, breaking boundaries and stepping outside comfort zones in the Senior Living space.

In this episode, we dive into:

✨ The power of mindset and effective leadership

✨ Channeling positive energy and focusing on what truly matters.

✨ Practical tips for leaders feeling the pressure of the grind.

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Smart Girl Digital

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Connect with Erin!

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