• Bridging the Gap: From Operator to Vendor with Sonia Vachon

  • Aug 27 2024
  • Length: 36 mins
  • Podcast

Bridging the Gap: From Operator to Vendor with Sonia Vachon

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  • Summary

  • Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.

    Episode highlights include:

    ➡️ Strategies for effective marketing automation

    ➡️ The importance of customer feedback for product innovation

    ➡️ Balancing in-house skills with agency expertise

    Connect with SGD:

    Smart Girl Digital

    Follow us on LinkedIn

    Connect with Sonia:

    Follow Sonia on LinkedIn

    www.activedemand.com

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