The Business & Pleasure of Flowers

By: Vonda LaFever & Lori Wilson
  • Summary

  • Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!
    © 2025 The Business & Pleasure of Flowers
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Episodes
  • Customer Service Lessons Learned from Lenny
    Jan 28 2025

    Episode 266: In today's episode Lori candidly shares a heartfelt update on her father, Lenny, with Vonda and listeners. Lori takes us through the emotional journey she faced while simply trying to accomplish a task over the phone, reflecting on the conflicting roles of being both a customer and an expert in customer experience and sales. Through her personal experience, Lori emphasizes the importance of effective communication in shaping the customer's journey. Drawing from her expertise in customer service, she underscores the need for better training and a deeper understanding of customer interactions for employees. Tune in to gain valuable insights into customer service and discover the lessons learned from Lenny's experiences.

    Learn more about Flower Clique

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

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    27 mins
  • Valentine's Day Countdown! Steps to Success
    Jan 21 2025

    Episode 265: Lori and Vonda guide you through personalize and essential steps to a successful Valentine's Day in your flower shop. They emphasize the importance of having a properly educated and trained team to ensure everything runs smoothly. From preparing flowers to optimizing your website layout and effectively communicating shop policies, they provide valuable insights to help you make the most out of this romantic holiday.

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

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    34 mins
  • What's on Your Bingo Card? Try This Goal-Setting Method for 2025
    Jan 14 2025

    Episode 264: In this episode, Lori kicks things off with an inspiring lesson from Lenny, setting the tone for a creative and productive conversation. Then, she and Vonda dive into a unique and exciting way to tackle goal-setting for 2025. Instead of the traditional vision board, they’re introducing a fresh, fun approach: a Bingo card for your goals!

    Why Bingo? It’s simple, engaging, and far less daunting than creating a vision board. Each square is a goal, and as you achieve them, you’re on your way to calling out “BINGO!” It’s a practical and playful way to track your progress throughout the year—and we’re challenging YOU to create your own. Game on!


    🎉 Calling All Young Professionals:

    Get ready for Next Gen Live!—the ultimate annual 3-day event designed for young floral professionals. Join us in Dallas from February 23rd to 25th for education, networking, and inspiration. Earlybird registration ends January 20th, so save your spot now and take advantage of the discount.

    Get all the details here: https://safnow.org/next-gen-live/


    It’s an episode full of creativity, actionable tips, and exciting opportunities. Tune in now and start 2025 with a bang 🎧

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

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    32 mins

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