The Business & Pleasure of Flowers

By: Vonda LaFever & Lori Wilson
  • Summary

  • Vonda LaFever and Lori Wilson join forces to share advice, insider knowledge, and fun tips on everything floral. Everyone loves flowers, but the floral business comes with challenges that sometimes make you forget about the rewards. In this fun and informative podcast, Vonda’s extensive floral knowledge and experience, along with Lori’s teaching, life and sales training expertise, you will learn what’s trending in the industry and what the flower shop of the future might look like. In addition, they will discuss how to overcome obstacles, from in-store and online sales, to how to build a great customer service team. Discover how a bit of knowledge and one small change in your mindset can take you to new levels in your life and business. Hit subscribe, so you can put the pleasure back into your life and go back to loving flowers and what you do even more!
    © 2024 The Business & Pleasure of Flowers
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Episodes
  • Blossoming Success: Inside the Flower Clique Team
    Oct 1 2024

    Episode 249: Join Lori as she sits down with Kami Martin, the Director of Membership, and Audrey Kristoff, the Product Manager, from the Flower Clique team. Discover how their roles contribute to the success of flower shop owners and Flower Clique members. Kami delves into her expertise in website management, discussing the intricacies of merchandising, while Audrey sheds light on the advantages of Flower Clique bundles. Stay tuned as Lori asks some engaging personal questions, allowing listeners to get to know this dynamic duo working behind the scenes at Flower Clique.

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

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    49 mins
  • Overcoming Obstacles: Practicing What You Preach
    Sep 24 2024

    Episode 248: In this episode, Ellie, Lori, and Vonda share their experiences from an 8-day business trip focused on product development for Flower Clique. From photo shoots to creating videos for Sales Prep School, and even hosting an educational show at Bill Doran in Omaha, the trip was filled with challenges and obstacles that seemed almost comical at times.

    Vonda and Lori have always emphasized the importance of turning obstacles into opportunities, but when faced with obstacles themselves, can they practice what they preach? Join us as we delve into their journey of overcoming hurdles and turning setbacks into success.

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

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    40 mins
  • Unveiling the Art of Exceptional Customer Service with Sam Bowles: Rewind
    Sep 17 2024

    Episode 247: Vonda and Lori are on the road and picked a great rewind for you. It's a rewind from last summer of Episode 185: Join Lori and Ellie as they sit down with our good friend, Sam Bowles, the General Manager and Creative Director of Allen's Flowers in beautiful San Diego, CA. Get ready for an inspiring episode that will leave you motivated and eager to take your floral business to new heights!

    In this captivating conversation, Sam shares his incredible journey from being a middle-school educator to diving headfirst into the world of flowers. Discover how he experienced personal growth and embraced the evolving floral industry, becoming a true expert in his field.

    But that's not all! Sam also reveals the hard-hitting truth on delivering exceptional 5-star customer service. Whether your customers purchase flowers online, over the phone, or in person at your shop, this episode will provide you with valuable tools, ideas, and concepts to elevate their experience and surpass their expectations.
    Attracting and retaining customers is crucial in today's competitive market, and Sam's expertise will guide you on how to ensure your business stands out. Learn how to demonstrate your unrivaled knowledge, readiness, and commitment to superior customer service, making your business the go-to destination for all things floral.

    Don't miss out on this opportunity to gain valuable insights from a veteran floral business educator. Tune in to this enlightening episode and discover how you can exceed customer expectations and create an unforgettable floral experience!

    Sponsored by:
    Flower Clique
    Flower Clique Prep School
    Real Life Retail Florist

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    51 mins

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